Have you been dreaming of going on an adventure with a change of scenery since the Covid-19 pandemic? You are not alone. Revenge travel, a new phenomenon coined in 2021, is a way for savvy travelers to “travel more due to lost time during the COVID-19 lockdowns.” (Source: Insight Vacation).
Revenge travel allows people to go on once-in-a-lifetime vacations and get their revenge against the Covid-19 pandemic that limited their chance to destress or experience wanderlust. The pent-up emotions coupled with more disposable income from little to no spending on leisure activities have created a travel industry working to keep up with demand.
Did you know . . .
“A survey of 2,000 Americans who traveled internationally in the last 14 months revealed 66 percent have a desire for “revenge travel” – defined as wanting to travel more, after feeling like they missed out on time and experiences due to the pandemic.” (Source: New York Post)
“Forty percent of consumers plan to go on vacation as much in 2023 as in 2022. One in three people plan to go more next year,” according to Skyscanner.
In this blog, Allen Marketing Communications, a boutique travel and lifestyle public relations agency, explores what revenge travel is, why this trend is taking over the industry, and how to make the most of your time and money.
Splurge-cation – Don’t Be Afraid to Spend More
The pandemic put the world on pause causing lost time and potential memories. Take the leap and go on once-in-a-lifetime adventures that may not have seemed possible before March 2020.
“A OnePoll survey commissioned by Exodus Travels showed that 77 percent of people that traveled in the past 14 months felt more like themselves and 80 percent of those individuals felt that it was beneficial for their soul and well-being.” (New York Post).
Spending more, or treating yourself to a splurge-cation, will allow you to get more meaning out of your travels through luxurious flights, rooms and experiences. “Expedia reports that forty percent of U.S. travelers are “more willing to treat themselves and spend money on their next trip” with 32 percent visiting bucket-list destinations.” (The Zoe Report).
Besides going all out on lavish locations there are less costly ways to splurge.
Bleisure Travel – Remote Work Has Increased Workcations
As offices begin opening up and people are starting to go back to work, some employees are looking to indulge in similar relaxing adventures. “Bleisure travel is a term encompassing those who combine a work trip with extended vacation time before, during or after their work event” (Forbes).
Bleisure travel –”combining business and leisure – is on track to become more popular than traditional business travel with 89 percent of people planning to add personal vacation time to their travels” (Travel Pulse). Bleisure travel is becoming more enticing because workers can spend more money on experiences since the flight is covered by their company.
Plan Trips in Advance
Oftentimes if a vacation is planned ahead of time airlines will offer no fees for canceling or changing flights. In a climate where there is high demand for travel and low supply, this can help you save now to enjoy more luxuries later. Using travel agents can also alleviate the stress of preparing for travel and anticipating any delays throughout the process.
Travel During The Off-Season
While Europe in the summer may seem glamorous, long lines and inflated prices will quickly rid of any extravagance. “The best time to visit Europe is in September or October because you are more likely to deal with smaller crowds, a greater variety of options in accommodations and an overall better value for your money.” (NPR).
Remember to keep in mind that other parts of the world are opening up for tourism. With revenge travel, splurge-cations and bleisure travel increasing in popularity. The travel industry needs to accommodate the increase in pent up demand.
Our travel and lifestyle public relations specialists can implement an integrated consumer marketing campaign to raise awareness for luxury amenities, fun excursions and built-in workspaces.
By Toyin Oluyede at Allen Marketing Communications, Inc.
Although marketing and PR are always evolving, SEO is likely the most nebulous marketing sub-genre. It has never been more important for marketers to master the art of appeasing the algorithm to improve their search page ranks.
A fresh SEO strategy can help you maintain your ranking in search engine results and bring more qualified visitors to the website representing your company. It's crucial to keep in mind that what works now could not work tomorrow.
The future of SEO is constantly changing and should be carefully considered for a company’s marketing campaign. To boost their brand's visibility, many businesses elect to hand the reins over to SEO Services New York which will create a successful SEO marketing strategy.
The bottom line is that for your organization to have the greatest success, SEO trends should constantly be at the forefront of your marketing plan. This entails keeping up with the most recent SEO developments in order to take advantage of these tactics and outperform your rivals.
Here are the top SEO trends and insights from an SEO Service in New York, Allen Marketing Communications, Inc. that every marketer should be aware of for the upcoming year.
Use Semantically Related Keywords When Optimizing
Google has a very clever method for limiting keyword searches. It achieves this by integrating related relevant terms in its search in addition to linking keywords and keyword combinations to the finest web pages on the topic.
Thus, your chances of being found by Google and receiving a higher ranking in web searches increase the more semantically related keywords you include in your content.
Multiple comparable keywords can help you elaborate on a topic and add additional value for your website visitor, which increases the likelihood that they will find your material more helpful.
How Can Semantically Related Keywords Be Included And Optimized?
Ensure That Your Website Has Voice Search Combined With Mobile Search Optimization
It makes sense to combine voice search optimization with mobile search optimization. Up until and after 2023, more phone searches are predicted. Are you unclear whether mobile devices can access your website? In the Google search box, type "Google Mobile-Friendly Tool." You can put your website's URL in the box that will appear.
If you want your site to function well on mobile devices, it needs to be developed using responsive coding and a framework that automatically adjusts how it looks based on the device being used to view it. To decrease the time it takes for your website to load, you should also employ caching, a content delivery network (CDN), and image compression. Additionally, you can use Google's Accelerated Mobile Pages to make mobile-friendly versions of your web pages (AMP).
Improve Image SEO In 2023
An uninteresting website can become a dynamic, engaging platform with imagery that captures and holds the attention of your target audience. However, it is necessary to first direct a user to your website via a search engine like Google. Although image optimization for increased visibility is a method that has been around for a while, many brands still underuse it.
Increasing website traffic and SEO rankings are just two benefits of image optimization. Another factor is the user experience. For instance, excessively huge image files can cause your website's pages to load more slowly. And it irritates website users, who may opt to leave your website and go to the next result that comes up in their search. Consequently, you risk losing a potential client to the competition.
The essential SEO trend of image optimization for websites is one that won't go away. Optimize pictures to please both the search engines and potential customers if you want lower bounce rates and higher conversions.
Use Structured Data At All Times
Information about web pages that have been labeled with RDFa, Microdata, JSON-LD, and other machine-readable codes is referred to as structured data. Search engines can better understand the contents of each page and their relationships to one another because of this. Incorporating structured data into your website's software is the best way to utilize it.
Search engines require structured data in order to understand the information that is accessible about your website. If you don't provide them with the necessary details, they won't be able to successfully index your website. This means that instead of finding another business that might provide comparable goods or services when someone looks for something on Google, they'll reach your establishment.
Google made a number of modifications prior to the introduction of its mobile-first indexing approach, one of which was mobile-friendly, which later became a ranking criterion for SEO. These metrics demonstrated Google's preference for websites that are mobile-friendly.
That makes sense given that more individuals use mobile devices to access the internet. In order to achieve SEO success, mobile-first indexing and the enforcement of mobile-friendly sites have become essential components. Mobile now has the most important position for the standard of indexing your site and SEO ranking as a result of these changes.
Reasons Why SEO Trends Matter
During the past few years, SEO has undergone a significant transformation. It's no longer enough to simply have a website and climb the search engine results pages. The way in which firms use SEO strategies has changed dramatically over time along with the Google algorithm. If you want to keep your place at the top of search results, it's essential to understand the most recent SEO trends and how your marketing strategies will evolve as a result.
Having a list of 2023 SEO predictions at your disposal makes it simpler to stay on top of the always-evolving Google algorithm. There is plenty to learn about off-page SEO even if the majority of this advice concentrates on on-page local SEO services in New York. Businesses may stay up to date on the newest SEO trends by working with an agency that has a staff of SEO specialists, such as Allen Marketing Communications, Inc.
Since search engine optimization, or SEO, trends are continuously changing, what was effective in 2022 is probably not the greatest tactic in 2023. If you want to make sure that the website pages for your business are ranked at or near the top, you must modify your marketing techniques to stay current with Google's search engine algorithm.
Staying ahead of the competition is more crucial than ever in today's environment of heightened competitiveness. In addition to SEO optimization, we offer a variety of services such as reputation management, and Google and Facebook ad management.
Contact us for marketing strategies to learn how SEO Services in New York may assist you in expanding.
By Sanjay Poddar, owner, Yukti Digital, consultant to Allen Marketing Communications, Inc.
Veganuary, the clever combination of ‘vegan’ and ‘January,’ hopes to evaporate fears of going completely plant-based with a simple challenge: pledge one month of veganism, and see how it goes. Think of it as a trial-run, or a New Year’s resolution which might eventually fall by the wayside but, in an ideal world, would continue throughout the year.
Did you know . . .
In this blog, Allen Marketing Communications, a boutique food and beverages public relations agency based in New York City, explores how veganism is becoming more prevalent and more embraced by these grocers, restaurants, schools and colleges and fast food establishments. Eating a plant-based diet has arguably never been easier, with vegan options for all of the basic food items and more.
Now, all that’s left is to actually take the leap and implement these plant-based foods into a consistent diet.
Are There Real Health Benefits?
Plant-based diets are linked to “a reduced risk of type 2 diabetes, heart disease, and cancer, according to Barbie Boules Longevity Nutrition” (InStyle). The blast of fibers and minerals abundant in plants and absent from meat products does wonders for the immune system and for overall digestion and gastrointestinal health, decreasing inflammation and reducing cholesterol and glucose levels.
Veganuary’s efforts don’t come to a halt on January 31. Each year, the organization advocates for people to adopt a vegan diet and provide support to businesses such as restaurants and supermarkets through change at the corporate level.
Veganism Can Slow the Climate Crisis
Veganuary also boasts the potential positive environmental impact. Studies from the Nature Journal “maintaining a Western diet high in animal products and processed foods at its current rate could cause a spike in food-related climate change contributors — including water pollution and greenhouse gas emissions — by as much as 90 percent by 2050” (InStyle).
The benefits of a vegan diet improve bodily health, the planet’s health, and the health of mooing bovines, spared from the slaughterhouse. But the question remains: what is there to actually eat and drink during Veganuary?
Here are some options:
Vegan Meats and Poultry
In exchange for red meat and chicken- or turkey - based products from the grocer, try the vegan alternatives to enrich your diet with the necessary protein. Companies such as Impossible Foods and Beyond Meat have been game changers presenting everything from vegan burgers to sausages to bacon. There’s even vegan chicken nuggets for the elementary-aged picky eaters.
While opinions on flavor are subject to personal taste, there are various plant-based meats to try and find the one to the family’s liking. Besides, there are health benefits to justify foregoing animal meat products. When compared to beef, both Impossible Foods and Beyond Meat burgers have zero cholesterol, and Beyond burgers have significantly less saturated fat (Simply Recipes).
There are an endless amount of recipes with plant-based meat products perfect for lunches and family dinners. Enjoy the familiar flavors of curry, quesadillas, pasta, and more mealtime staples with the added benefit of a vegan twist.
An important part of veganism is avoiding any product derived from animals, even dairy. Vegan milk has been around for years, but its prevalence has never been more salient, considering the youth culture of ordering oat milk lattes from Starbucks. With options as broad as soy, oat, almond, and cashew, cheese is following the bandwagon.
Companies are turning to nuts as the alternative ingredient for vegan cheeses. “More companies incorporating the trend means lower prices, while higher-end “Italian and French brands, such as Cicioni Casa del Fermentino, chickpea based vegan cheeses by Porto Via, Ferretti, Jay and Joy, and Les Nouveaux Affineurs apply their cheese making traditions to plant-based alternatives” (Food Matters Live).
There’s no need to abandon pizza either. Sweet Earth and Blackbird are only two pizza brands among many which supply the gooey, delicious pies made especially for vegans. They offer numerous types of pizza with any of the traditional toppings, ready-made in the frozen foods aisle.
Another way to eat animal foods without actually eating animals is with vegan seafood options. “Legumes and soy can imitate the textures of fishy foods, as well as the Japanese “konjac, a root vegetable that’s used to make zero-calorie foods like shirataki noodles and konnyaku” (VegNews).
“Good Catch and The Plant Based Seafood Co. carry fish filets, salmon burgers, coconut shrimp, crab cakes—virtually every ocean-dweller has its own plant-based option. The market is still up-and-coming, since fish is more difficult to imitate than other meat options” (Oxygen Mag). In conjunction with concerns over the ethics of the fish industry in addition to efforts like Veganuary, it is projected that the demand for raw vegan fish will rise.
Perfect as a snack or in bulk for a party platter, vegan seafood can satisfy the craving for surf amidst a plethora of turf options.
In households which are ingredient-focused, stocking natural products in bulk as opposed to processed foods, there are so many food options which are vegan without being labeled as so.
Legumes such as beans, peas, and lentils can provide protein for the vegan dieter. For minimally processed foods, tofu and seitan are excellent alternatives to meat, and sourdough and ciabatta bread are technically vegan.
Veg News predicts “the increasing relevance of mushrooms and seaweed for their savory taste, health benefits and versatility in recipes. Mushrooms boost the immune system, are a source of vitamin D, and contain cancer-preventing properties. Seaweed is a good source of iodine and antioxidants to protect you at the cellular level. Adding these ingredients into a weekly rotation could do wonders for your overall health.”
Vegan Fast Foods
After a week of preparing delicious vegan meals, exhaustion will inevitably compel a steadfast Veganuary-partaker to pick up the phone and order from a fast food chain.
America’s favorite fast food chains are incorporating more vegan options: in 2022 alone, “KFC launched The Imposter Burger, McDonald’s introduced the McPlant, and Subway offered two limited-edition vegan subs” (Vegan Food and Living). Whether the craving is for classic American food, Mexican, Chinese, or even Ben and Jerry’s ice cream, vegan options have become permanent menu installations.
If veganism becomes less of a trend and more of a serious lifestyle choice for a dramatic number of people, we may see vegan options in all of the major fast food chains. Perhaps traditional style restaurants will hop on the bandwagon too.
Our food and beverages public relations professionals stay on the pulse with trends such as Veganuary. Plant-based products are exploding in popularity presenting new markets for food companies.
By Caitlin Moehrle at Allen Marketing Communications, Inc.
Luxury lifestyle brands – travel, high end fashion, jewelry, wine and spirits – rely on consumer marketing public relations to build the prestige for luxury brands. Through clever marketing and PR, lifestyle marketers craft stories and help luxury brands grow their customer bases and reach their target audience.
When you deal with a Luxury Lifestyle PR Marketing Agency such as Allen Marketing Communications, Inc. that knows what to do, converting wealthy clientele isn't difficult. The perception of a higher sense of value is the secret to any company's success.
One area in the luxury lifestyle sector is the travel industry. The size of the world's luxury travel industry has been estimated at USD 1.20 trillion in 2021, and it is anticipated to expand at a CAGR of 7.6 percent from 2022 to 2030.
The industry is being propelled by growing spending by affluent travelers who desire to see uncharted locations and engage in innovative experiences. The sector has grown as a result of both the burgeoning short vacation trend and the global tourism industry.
The COVID-19 pandemic had an effect on this market's expansion. Luxury travel contributes significantly to global wealth distribution since the money spent on art, culture, restaurants, guides, and sporting events by luxury visitors is crucial to the local economies.
2023 will see its innovative reimagining as we emerge from the pandemic. Here are the top five luxury travel trends to watch.
The Covid-19 pandemic has increased the demand for wellness retreats to relax, recharge and rejuvenate the mind, body and soul. This year, the wellness experience has evolved to include body immunity, plant-based, and emotional healing retreats.
Body immunity getaways not only present a chance to travel but also provide substantial answers to any prospective health concerns. These wellness retreats offer the opportunity to benefit from medical wellness expertise in opulent settings in well-known locations across the world, keeping visitors physically and emotionally healthy.
The Covid-19 pandemic has inspired non-vegetarians to experiment with a plant-based diet as a natural way to boost their immunity. Plant-based retreats are providing wellness enthusiasts with information on how to maintain a diet that is rich in nutrients from plants, and more resorts will offer retreats and menus.
These retreats help visitors improve their mental well-being in a significant and long-lasting way through nutrition, exercise, and a variety of wellness and mental health therapies.
Sustainability Will Endure
Businesses in the tourism industry that want to remain relevant must set an example, imitate it, or risk becoming obsolete as people's awareness of the status of the planet grows. Since many travelers are looking for more environmentally friendly travel alternatives, an increasing number of hotels and tour operators are making significant (and crucial) efforts to be as environmentally friendly as they can to customers.
Sustainability depends on more facilities and activities being produced locally. This includes lodging alternatives that use more regional items in their bedrooms and restaurants, as well as tour companies that ensure their itineraries are ecologically responsible and support local economies by providing employment.
It's a known truth that sustainability is a popular subject. Energy is also. This is probably going to make firms that deal with travel pay more attention to energy use and use solar panels and LED lights to lower their carbon footprints. For this year and beyond, more environmentally friendly travel is set in stone.
Accepting The Unknowable
Although owning a boat has long been a sign of luxury travel, even for a short period of time, the world of private yacht excursions has never been more inventive—or seductive.
When you discover a location that you love visiting, you could be inclined to keep returning back there. The behaviors of passengers will, however, alter in 2023.
Nearly 73 percent of the more than 24,000 passengers questioned by Booking.com said they wanted to go to locations outside of their comfort zone. Additionally, 30 percent of travelers want to go to hidden cities to find novel and intriguing places to visit.
Thirty-eight percent of people who participated in the study desire to visit alien civilizations and look for UFOs. This could result in more people traveling to locations recognized for these types of activities.
The glamping industry has exploded and continues to grow as we emerge from the Covid-19 pandemic especially as nature seeking lovers escape to the great outdoors to stay in tipis, yurts, treehouses, luxury camping vans. In fact, the popularity of glamping is steadily increasing around the world, with Europe leading the pack with 35.11 percent of the market trend.
The illusion of being in the vast outdoors or cut off from the contemporary world while still having access to home comforts is the main draw of glamping for GenZers and Millennials, ages of 18 and 32. Travelers still prefer to preserve their social distance while on vacation and get away from the commotion and pressures of their everyday life, even after the pandemic.
Additionally, more people than ever before work from home, which increases both free time and the desire to travel and experience new things. Getting back to nature, even for a weekend, is becoming more and more popular among younger people who are still employed in offices.
GenZers and Millennials can now travel without making a commitment to being completely off the grid or disconnected from technology thanks to the improvement in the portability and accessibility of smaller digital gadgets. and WiFi connectivity.
Travel To Avoid Cultural Shock
Many of us have a certain schedule in life, which extends to travel. However, in a manner, the epidemic has made us weary of our daily routines. Because of this, a lot of travelers will seek out cultural shock in 2023.
More tourists are eager to see other cultures. Adventurers like to be pushed outside of their comfort zone on future trips rather than spending their time at all-inclusive resorts.
People now desire to go to underappreciated locations throughout the globe, try new delicacies, and pick up new languages, according to multiple polls.
Travel in 2023 will provide more intuitive, individualized experiences for travelers. Our luxury lifestyle specialists are here to help. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.
Dry January Sets Tone For The Year
With the new year, everyone is setting resolutions to become their best version. What better way to start the year than with a commitment to no alcoholic beverages during the month of January?
Dry January started in 2013 with Alcohol Change UK. A worker at Alcohol Change UK decided not to drink in January to prepare for a marathon in February. The marathon runner saw incredible results – weight loss, better sleep and improved running performance
“Dry January started with 4,000 people. Now in its 10 years, it has come a long way with more than 130,000 people taking part in 2022.” (Alcohol Change UK) To tap into an emerging market of consumers putting down alcoholic beverages, spirits companies have embraced non-alcoholic line extensions and Mocktails –cocktails without liquor.
Gen Z, are embracing non-alcoholic beverages more than other generations presenting an emerging market for wine and spirits to develop line extensions. In this blog, Allen Marketing Communications, a boutique wine and spirits and lifestyle public relations agency based in New York City highlights the recent developments with the Dry January movement.
Hard Liquor Companies Will Be Releasing Non-Alcoholic Versions
There is no better time for liquor companies to introduce non-alcoholic versions of all their favorites. Brands such as Whistle Pig are well aware of Dry January and want to support your commitment this month by launching an “Orange Fashioned.”
This drink mimics the taste of old fashion with no alcohol. Whistle Pig takes it a step further, and 100 percent of the proceeds will go to bartenders, as they are acquainted with the fact that if people are not purchasing alcohol, then bartenders are receiving fewer tips.
Spirit Companies Embracing Mocktails
With more options of mocktails on the shelves and menus, within a year, researchers saw an increase in sales of $5.03 million in 2022 for non-alcoholic spirits─this was up by 88.4 percent
We see companies such as Recess introduce new flavors to their line just in time for Dry January. This company prides itself on margaritas without the hangover. Another company Little Saints, which also launched more classic flavors, such as a spicy margarita and ginger mule.
The “Sober Curious” Movement
With only 21 percent of Gen Z drinking regularly, many are curious about sobriety. With this wonder, we are seeing sober bars popping up in cities.
These bars allow people to socialize in bar atmospheres without alcohol. These spaces allow people to explore other options outside of alcohol or better known as being “sober curious.”
If you love a good sip n paint but do not love the hangover the next day, non-alcoholic wine is just right for you. Many substitutes for the classics that have less sugar and vegan options! If you love rosé, Noughty AF has a sparkling rosé that offers the same rich flavor, tartness, and bubbles― without the headache.
Dry January presents new markets for wine and spirits companies to add new line extensions to reach consumers who are embracing non-alcoholic beverages. Our wine and spirits public relations professionals are here to help wine and spirits companies reach new customers. Give us a call.
By Nia Price at Allen Marketing Communications, Inc.
Seeking every possible shortcut for some complex task is human nature. People want
something to be done with minimal or almost zero effort. Something similar is evident when it comes to building websites too.
Yes! You read it right. Many people today look for some shortcuts even for lengthy and highly skilled tasks like this one. And as the rule suggests: as the demand; so the supply.
Today there are a number of website builders available online that enable the user to make a website of different types in much less time as all the features and elements are readily available, and all that one has to do is just add them. They do look really attractive, interactive and drive a gut feeling inside you with regards to its functionality too. But wait! Not everything that glitters is gold.
Why is being dependent on a website builder for your business in the long run a bad idea? What are the limitations of a website builder that you must consider before using one?
In this article, our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions, a partner agency, to share answers to questions about using website builder.
To get answers to all these ensure you don’t use a shortcut for this blog and you read the entire one.
What Is A Website Builder?
Firstly, let’s understand what exactly a website builder is. These are typically tools that enable its users to construct a website without manually editing codes.
These are basically of two types: First, Online proprietary tools that are provided by web hosting service companies. These are meant for service users to build their own website.
Second, application software that often runs on a personal computing device which are first used to create pages of a website and later publish them on any host.
Website builders are available in both online as well as offline mode. In an offline sense, one first needs to install the website builder on the device to access it. The online mode on other hand is run through a web application, hence no software needs to be installed for the same.
Knowing this part about website builders might make you fall for this option to make websites. But as mentioned above, this shortcut of building websites comes with tons of limitations. Further in this blog we’ll be enlightening you about the same.
Limitations Of Website Builders
Even after making a website via website builders, one would still require some additional knowledge to make the website perform well on the search engine. One also needs to consider things like computer monitor size, the website layout on mobile phone etc. While these are yet not a big concern. There are some severe disadvantages a website builder has.
Poor Mobile Experience
Today, the number of users browsing on mobile has remarkably surpassed those using desktop. Approx. 50 percent of web traffic is accessed through mobile and is expected to increase further in coming years. Hence, mobile experience for any website does matter a lot.
When you encounter a flaw regarding how the website would look on mobile, that’s the checkmate! The website builder does not come with the advantage of customizing the website according to the device requirements.
Incorrect Look For Websites
You believe this or not, the website preview that most of the website builders out there show you isn’t always accurate. Hence, you end up wasting your precious time in creating a website that finally didn’t match your website’s high-quality requirements. Then there’s no wonder you’re bound to get frustrated.
At first glance, website builders appear to be easy peasy lemon squeezy. But that’s the twist. As you proceed with dealing with links, customizing pages, image resizing, they turnout to be a hectic task. Eventually this will drain your entire time in the process and you’ll be left at the mercy of the website builder’s accessibility.
A lot of website builders provide its users with very limited templates on which very little elements can be added. Once the already provided gaps for text and images are become occupied, there’s nothing much a user can do further. So, in future if you have plans to add something interesting on the website, you simply won’t be able to do that.
Absence Of SEO Elements
If you possess even the basic information about websites, you must be aware of the key role that SEO plays in the growth and reach of a website to the audience. And if you’re planning to build your website via any of those website builders, then you have to swallow a bitter pill.
The fact says that, these website builders very often do not employ the SEO generation in their process of creating a website. Even the source of collecting leads and converting them to customers isn’t quite possible. There are a considerable amount of back-end coding elements in terms of SEO which a website builder often overlooks.
Website builders are undoubtedly lighter on your pocket. But it entails various other sacrifices that its users have to make. This includes the uniqueness, professionalism, performance, features and overall growth of the website.
Additionally, this also lacks the SEO requirements which won’t aid you in converting leads into your customers. In a nutshell, a website builder won’t help you in making progress in your business in the long run.
We’re here to help you navigate these challenges and build your website with all functionalities.
By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.
Boutique Travel PR Agency Spotlights Top Six Trends for Revitalizing Travel in 2023
Now that we are finally freed from the long confinement to our homes courtesy of a global pandemic, people the world over are itching to leave their couches and resume checking off travel destinations from their bucket list. 2023 is the perfect time for “creatively reimagining travel” after years of restrictions and barriers to entry from many destinations (Booking.com).
Air traffic the past year has skyrocketed, with “total traffic in September 2022… [rising] 57.0% compared to September 2021” (International Air Travel Association). More than ever, the travel industry is ready to bounce back and recover from its drought.
For globetrotters, the U.S. dollar is stronger than ever before. No matter whether you have domestic or international travel in mind, renewed and upcoming trends can redefine what it means to leave your home.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, takes a look at the more creative options for travel and the rise in air traffic are telltale signs of recovery in the industry.
Dig your luggage out of the closet, dust off your passport, and start brainstorming destinations with these six trends predicted for 2023:
Transformational travel can take many forms—for one, it could be visiting an awe-inspiring historical landmark, and for another, visiting the filming locations from a favorite TV show.
Embracing sights and cultural practices foreign to us can provide the fulfillment and self-betterment we need with new, uncharted experiences.
Certain trips provide journeys from a spiritual, religious, or artistic angle. Others are themed to provide specific emotional support.
“France, the U.K., Portugal, New Mexico, and Germany are the top destinations for “relaxation, exploration, and inspiration.” (Source: Travel Daily Media). Whatever you are seeking, there is bound to be a trip that fits with your idea of a call to adventure.
Indigenous and First Nations
Oftentimes, travel is an activity where we focus on our own needs and prioritize relaxation, but taking an educational route is another way to give new meaning to your trip. Supporting and learning about the experiences of Indigenous communities can widen your perspective while also providing financial support to groups who have been historically marginalized.
“The number of trips led by Indigenous people across the globe is rising” according to Condé Nast Traveler. The Aboriginals in Australia, the Indigenous populations in Central Africa, and the First Nations in Canada all offer opportunities to explore natural land from a new perspective.
The expertise of Indigenous communities is unparalleled by commercial avenues, and an educational spin on your next trip can help you gain a firsthand appreciation for these communities.
Cowboy - Cations
Imagine this: rolling hillsides, herds of horses and a ranch home all to adventure seeking travelers. That’s the pitch for Cowboy-Cations, where travelers can rent a private home on a swath of land and live out your childhood dream of roaming the countryside on horseback, wearing a wide-brimmed hat and spurs to boot.
Western states such as Montana and Colorado are ideal for these Cowboy-Cations,, where signs of civilization are outnumbered by the cows out in the pasture. In Nebraska, travelers can work side-by-side with real cowboys, find a horse companion for the duration of your trip, or engage in fishing and hunting.
Rural lifestyle is a mystery to those of us who live in suburban and urban areas, but, with these travel options, you can discover the charm of living in the farthest reaches of the countryside for yourself.
Physical and mental exhaustion plagues us as we work our 9-5 jobs, and travel is the optimal way to clear your head of the work grind. According to Travel Daily Media, “the number of solo [travelers] reserving trips for 2023 is up 24 percent compared to 2019.” Even if the pandemic has starved us of social connection, the return to normal routine has not been forgiving, prompting travelers to forego group experiences for the wellness benefits of solo excursions.
While wellness enthusiasts sit back with cucumber face masks at a spa, perfect their downward dog with yoga instruction, or embrace meditation techniques to relax the mind, wellness travelers can leave behind their mundane routine and catch a breather. There are destinations the world over which are ideal for achieving peak levels of relaxation: hot springs, waterfalls, zen centers, mountain retreats—the list goes on.
Reap the benefits of a much-deserved disconnect from all that plagues you in your everyday life. Once you arrive, remember to silence your phone, close your laptop, and breathe.
During the pandemic, phone calls and weekly scheduled FaceTimes had to suffice to keep our loved ones young and old safe. As we’ve gradually regained the confidence to visit our grandparents and grandchildren, there is no better way to reconnect with family than to book a multigenerational trip for the entire crew.
Many of us have had our fair share of isolation these past couple years, and reading a book on the beach does not sound nearly as enticing as reading a book on the beach while your nieces and nephews build sandcastles next to you. Global Family Travels, states that multigenerational travel is a “way to make up for the time and memories missed during the pandemic.”
If you haven’t seen your great-aunt in over a year, now is the time to plan a trip for the entire extended family to enjoy.
Hybrid Flight-Air Travel
This trend will be especially loved by those who fear being swept thousands of feet into the air—or whoever would like to save a bit of cash from those expensive flight fares. Hybrid flight-air travel poses the question of why planes are our go-to for transportation.
What happened to taking the train, those red buses in London, or the boats of Venice? Well, they did not disappear with the invention of the airplane, and they propose a solution for diminishing carbon emissions.
Sustainability is becoming a priority for many travelers, and “riding by rail can reduce our footprint by up to 90 percent compared with flying the same distance” (Travel Daily Media). These alternatives are not only helpful for the environment but provide a way to support small businesses and transform a grueling nine hour flight into multiple sightseeing experiences.
Our forefathers once had no choice but to travel by train, bus, or boat, and bringing that old-time charm back may be the key to improving the environment. Hybrid travel presents the travel itself as the journey rather than the destination, as the age-old saying goes.
2023 presents endless opportunities for savvy travelers to resume traveling domestically and abroad, checking our bucket list destinations. Our team of savvy travel and lifestyle public relations professionals are here to help savvy marketers reach new and existing customers with these emerging travel trends.
By Caitlin Moehrle at Allen Marketing Communications, Inc.
Slow travel has been on the rise in recent years, with more and more travelers opting to take their time fully immerse oneself in a destination instead of merely collecting stamps on a passport and jam packing multi-destinations on a trip.
The concept of slow travel emerged from the slow food movement, which had its start in Italy in the late 1980s as direct resistance to the proliferation of fast-food chains. Forbes describes the slow food movement where, “people began to enjoy food which was good for them, good for the growers, and good for the planet.”
Following the Covid-19 pandemic, people are really slowing down and want to appreciate the beauty that is available to them. Call it a wake up call, but people are starting to realize humans are a community based species looking for connections with each other, nature, and the planet. Connections that can only be formed with time, not overnight.
In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, highlights the top five trends in slow travel that are worth exploring.
Slow travel is largely becoming more of a considerable option for tourists seeing as working remotely rose in popularity during the Covid-19 pandemic. People realized how much of their work could get done from the comfort of their home, if it can get done there, then what’s stopping you from getting it done anywhere? According to AARP, “pandemic-era remote-work opportunities have had many customers booking extended stays in traditional resort destinations,”.
The emergence of remote work and digital nomads, who are able to work from wherever and travel the world while still earning a living, is one trend in slow travel. Rather than feeling pressured to return home to work, this new normal encourages people to take their time and have the flexibility to set their own schedule around their vacation activities.
Off-grid vacations, also commonly referred to as “digital detox” or “unplugged” vacations, are another growing trend in slow travel where people choose to disconnect from the internet and other technologies. This is done so that they can completely appreciate nature and have a more peaceful, authentic experience. While popular tourist destinations will always have their appeal, travelers are increasingly choosing to explore lesser known places and off beaten track destinations.
Going off the grid may be a really fulfilling experience since it lets you be fully present in the moment and truly appreciate nature for what it is, without being distracted by the pings of notifications. Reading a good book near a meadow or simply cloud watching without the familiar hum of technology could be the answer to your growing headache caused by the constant demand of work and social media.
Many people discover that after an off-grid trip, they may feel more at ease, motivated, and refreshed.
One significant way travelers are embracing the slow travel trend is by opting for customized itineraries and tailor-made trips that allow them to create their own unique travel experience, rather than booking a cookie-cutter tour or one-size-fits-all package.
The desire to truly immerse oneself in the culture of a destination is achievable through slow travel and it all can be done on your own time. This can involve learning a new language, taking part in local customs and traditions, or even staying with local families or in homestays.
While you’re exploring the local community, try your hand at learning a new skill, like salsa dancing or cooking traditional cuisine of the area. “Experience-based travel can be accomplished in different ways, such as connecting with people, creating a community, experiencing local culture and making conscious decisions,” EHL Insights noted. Slow travel allows people to really get to know the local community and understand their way of life.
The yearning for more meaningful and experiential travel is another trend in slow travel. Experiential travel focuses on personal growth and learning through hands-on experiences, which is admittedly very similar to cultural immersion.
Experiential travel could involve doing community service, taking part in exchange programs, volunteering abroad or attending lessons or workshops in things such as food, language, and the arts. Additionally, this form of travel is more sustainable as it often involves supporting local businesses and communities.
This type of travel enables visitors to have a greater appreciation for the area they visit and see the world from a fresh, new perspective. It’s about creating meaningful connections with the people and places you visit, and ultimately becoming educated on situations you otherwise would have no idea about.
Sounds a lot more enriching than just snapping a picture and moving along to the next stop?
Eco-Friendly Travel and Sustainable Stays
Last, but certainly not least, is the growing demand and need for more sustainable travel and eco-friendly options. It is no secret that each day, more and more people are becoming aware of their impact on the environment and are choosing to travel in a way that doesn’t harm the planet.
This slow travel option can mean picking eco-friendly accommodations, taking public transportation, and supporting local businesses. “But slow travel doesn’t have to be about suffering your way through a long slog,” AARP, “with our average guest age being in the early 60s, we’ve incorporated e-bikes into our fleet, making these trips accessible to anyone.”
Sustainable travel focuses on how to travel in a way that respects local customs, communities and environments, which benefits both the tourists and the places they visit.
Slow travel is not just about moving slowly, but also appreciating the simplicities the destination has to offer.
There are several trends in slow travel worth exploring first-hand, such remote work, off-grid locations, cultural immersion, experiential travel or sustainable travel. Our travel and lifestyle public relations specialists are here to help savvy marketers tap into this trend and reach customers with the time and disposable income to stay longer in a destination.
By Rania Perales at Allen Marketing Communications, Inc.
Public relations specialists play a key role in building a brand’s reputation in multiple media outlets – newspapers, magazines, radio, television and online media. It is an invaluable tool to generate credible third-party stories, and safeguard the company’s reputation you've worked so hard to establish.
Why Does It Pay to Follow Public Relations Trends?
Media Public Relations Services stay abreast of industry trends to find news hooks to keep clients top of mind in the media. Similar to marketing, a variety of factors, such as customer preferences, staff expectations, and technology, have an impact on PR trends. If you want to keep portraying your business in a positive way as each of these sectors changes, your PR strategy must likewise do the same.
Brands may handle issues and opportunities by knowing the who, how, and when by keeping an eye on PR trends. This lessens the likelihood that PR opportunities will be missed opportunities. Additionally, you have a better understanding of how to develop story ideas or react in a manner that will be liked by your audience.
Allen Marketing Communications, Inc., a travel and lifestyle public relations agency based in New York City, shares the top five PR trends for 2023 that should guide your brand strategy. Have a look:
1. Publicists Will Broaden Their Reach and Establish Connections With New Platforms And Content Types, Such As Podcasts
PR professionals will continue to leverage a wider range of media as the kind of PR possibilities available continue to grow and evolve. The fact that there is a podcast for every audience is one of the best things about the emergence of podcasts over the last few years. Podcasts are a new medium to tell your clients’ story.
2. PR Will Make It Simpler To Measure How It Affects The Company
Consumer Marketing PR campaigns have always been challenging to measure the ROI on. Outlets may provide statistics such as the total number of unique visitors they get each month, ad impressions, etc., but this doesn't truly provide the whole data picture that brands are looking for in terms of reach.
In addition, brands want to know how their PR initiatives are truly influencing brand image, persuading customers to make purchases, and fostering loyalty. Some companies rely on Google Analytics to measure the number of visitors to a website during a particular campaign. Other companies may have a dedicated number to track the number of customer inquiries.
These things are becoming simpler to quantify thanks to PR analytics tools. The equipment, however, won't solve every problem. In order to determine what they genuinely want to monitor and how essential each statistic is to their stated business objectives; brands and their PR agency or team must start with solid KPIs.
Media Public Relations Services provides companies with additional analytical context to work with since, rather than focusing just on PR metrics, they can see how that data fits into their overall marketing analytics picture. This is something that every company should be doing anyway.
3. Media Outlets Will Depend Increasingly On Press Materials
Even while the need for internet content has risen dramatically since 2008, newsroom employment in the United States has decreased by 26 percent. (Source: Pew Research Center.) Newspaper staffs are becoming smaller, with just 7.4 percent of American journalists now believing that their work is highly essential. (Source: The American Journalist)
This implies that fewer full-time writers are available to media outlets to meet that need. The writers they do employ are thus often assigned to breaking news or more difficult subjects—areas where freelancers aren't as practical a solution.
As a result, there is an increase in demand for articles written by outside writers, specifically the type of thought leadership that is so popular with consumer marketing customers.
2023 should be your year to make this adjustment if you've had trouble persuading your executive team to put in the time and effort necessary for solid B2B thought leadership. If you're in charge of consumer marketing brand PR, you should encourage at least one executive team member to join the thought leadership movement and then focus heavily on pitching throughout the year.
4. Collaborations With Influencers Complements A PR Campaign
When it comes to influencer marketing, businesses have lagged, yet this tactic may really be quite advantageous for brands in this industry. Why?
Partnering with an influencer may do wonders for your PR efforts if you can identify one who is the appropriate fit for your company—someone who speaks to the demographic your company needs to target, who is well regarded by their followers, and who has high levels of continuing interaction.
For starters, you benefit from the PR and marketing benefits that come with collaborating in the first place, promoting your brand to the influencer's audience, drawing more traffic to your website, and building relationships with new prospective customers.
5. The Value Of Social Awareness To Consumers Will Keep Rising
Consumer marketers believe that businesses must have a strong social conscience.
A recent study found that 46 percent of respondents believe that businesses need to take greater responsibility for their role in society and that 55 percent of respondents are more likely to make a purchase from a company that exhibits empathy. (Source: O'Dwyer's)
Additionally, those customers are pressuring businesses to do more than simply speak about social concerns; they want them to really act on them, not merely donate money or mention them once a year.
In order for PR efforts in 2023 to be successful, brands that have not effectively expressed the social values that are important to them will need to do so right now.
The majority of consumers no longer want to give companies the benefit of the doubt. They want to know that the businesses they do business with genuinely uphold the principles they claim, even—and especially—when doing so is difficult.
These top five PR trends might assist direct your approach in 2023. Media Public Relations Services in NYC such as Allen Marketing Communications, Inc. can do the same.
Get in touch with these services right now to learn more about our media monitoring services and PR tools and how we can help you succeed in the next year and beyond.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.
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