As Americans begin to emerge from our three month quarantine due to COVID-19, Glamping is an excellent alternative to escape all the global pandemic news and social distance in a luxury camping tents, yurts, tree houses and domes in breathtaking natural environments with all the modern amenities.

Allen Marketing Communications, Inc., a boutique New York City travel and lifestyle public relations agency, encourages many destinations to spotlight their endless potential for glamping getaways to spur travel during the COVID-19 pandemic.  In fact, Arizton Advisory and Intelligence predicts the “glamping market in the US is projected to reach around $1 billion by 2024.”

Here are key insights as it pertains to the glamping market.

Many destinations already have areas of natural beauty, perfect for hiking, trekking, or walking, bicycling, wildlife exploration and just simply bonding with nature off the beaten track.  For some city dwellers, glamping has been the best prescription to relax, unwind and escape their hectic routines.

For other nature lovers, it is a vital part of their DNA as they crave endless ways to get up close and bond with wildlife roaming freely in nature.

Mini-Moon vacation, also known as a long weekend, is an attractive alternative for newlyweds or couples to have a shorter honeymoon.   Couples can still have a short getaway, social distance, adhere to the CDC guidelines as the newlyweds embark on their new life together.

Skip Trips, grandparents traveling with their grandchildren leaving parents at home, will be a welcome escape for parents with double duty – working from home and overseeing their children’s virtual learning instruction.  Glamping getaways are a wonderful escape for active grandparents to expose their grandchildren all the natural wonders awaiting them.

In planning the glamping escape, it is vital to purchase the travel insurance.  Historically, travel insurance has provided an extra layer of protection should a trip be cancelled due to a natural disaster, act of terror or unexpected medical insurance.

In light of the global pandemic, many travel insurance providers have included coverage as it pertains to COVID-19.  In fact, Consumer Advocate.org offers the following tips to help travelers navigate the different travel insurance options.  “Look for customizable coverage.”  “Get a comprehensive policy for once in a lifetime trips.” “Estimate how much travel insurance you need in advance.”

During this global pandemic, some establishments have implemented opted for credit card and cashless contact less transactions such as Apple Pay, Google Pay.  While cash transactions will never go away, it is important to know about some of the perks for using your credit card as the preferred method of payment.

In fact, Money.com unveils a guide to credit cards showcasing the best travel perks such as “lucrative sign up bonus and generous rewards for each dollar you spend on your card as well.” 

As the global economy embarks on a road to recovery, glamping could be a welcome escape from all the grim milestones and non-stop talk about social distancing.  Our travel and lifestyle public relations professionals are skilled story tellers.

We are here to help.  Give us a call.

​By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

COVID-19 pandemic has literally taking the travel industry by storm bringing destinations, airlines, cruises, hotels, car rentals and spa and wellness resorts to a screeching halt.  During this global pandemic, crisis communications will play an important role to reinvigorate the billion dollar travel industry.

Allen Marketing Communications, Inc., a boutique New York City travel and lifestyle PR agency, recommends an effective crisis communication program to help the travel industry on the road the recovery during this pandemic.  Here are a couple of helpful tips to consider during this pandemic.

Crisis Management – It is important for your crisis management team to issue timely press releases and statements to educate the media, the general public and your stakeholders about your organization’s safety measures and proctocols to keep avid travelers safe during this pandemic.  It is vital to highlight all the measures in place to disinfect, sanitize, and social distance your establishment.

Showcase your organization’s unique selling points to inspire avid travelers to book and plan their next vacation with your institution.  Globetrekkers who take three or four trips a year will travel once it is safe to do so and it is important to spotlight your organization’s unique attributes to inspire people to book their dream vacation with your establishment.

Highlight important information as it pertains to travel insurance/  Historically, travel insurance has given tourists an added layer of protection for trip cancellation due to an act of terror, natural disaster, as well as an unexpected medical emergency prior to or during a trip. In light of the global pandemic, many travel insurance providers have included coverage as it pertains to COVID-19. 
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In fact, Consumer Advocate.org offers the following tips to help the general public navigate the different travel insurance options.  “Look for customizable coverage.”  “Get a comprehensive policy for once in a lifetime trips.” "Estimate how much travel insurance you need in advance.”

Social Media is an effective tool to keep stakeholders, media and the general public informed about all new developments as things evolve during the pandemic.  Facebook, LinkedIn, Instagram, YouTube are effective mediums for sharing information quickly and for responding and answering questions and concerns in a timely manner.

They say a picture is worth a thousand words.  Post educational photos and videos to keep first time and repeat travelers engaged with your organization’s response during this pandemic.

Limited Time Offers will play a vital role to inspire savvy travelers to book their next vacation sooner rather than later.  It is no secret that airlines, hotels, car rentals, spa and wellness resorts and cruises are reeling from the unexpected shutdown and these travel suppliers are all offer steep discounts to inspire bookings..

Consumer Promotions, especially credit card promotions, historically have played an important role as it pertains to planning a vacation.  It is no secret that credit cards give savvy travelers the best currency exchange rates, as well as reward points.  During this global pandemic, credit cards have become more popular as some institutions have opted for a cashless, contactless methods of payment. 

In fact, Money.com guide to credit cards offers invaluable advice about the best travel perks such as “lucrative sign up bonus and generous rewards for each dollar you spend on your card.”  Other “attractive perks such as skipping through airport security lines, relaxing in comfortable airport lounges, and scoring free benefits like checked bags or in-flight Wi-Fi each time you fly.”

Follow UP will be key during this global pandemic to issue timely updates as things evolve with your destination, airline, hotel, cruises, car rentals, and spa and wellness resorts.  It is really important to be honest and transparent during this pandemic.

Our travel and lifestyle public relations professionals are extensive experience dealing with natural disasters having managed crisis such as hurricanes and dengue outbreaks in the Caribbean, London bombings, and Avian flu just to name a few

We are here to help.  Give us a call.

​By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.