Covenant House New York
Goal: Covenant House New York, a non-profit dedicated to serving the needs of homeless and at-risk youth, retained our services to educated the public about the non-profit’s services to break the cycle of homeless, teach them an invaluable job skills, help homeless young adolescents secure their high school G.E.D. By leveraging the power of the media, our goal has been to attract more private donations and volunteers to help this non-profit fulfill its mission.
Strategy: Media relations has been the primary vehicle to educate New York City resident’s about the non-profits Crisis Center, Rights of Passage program, and job training programs (culinary arts and building maintenance). Our team also wrote letters to the editors and op-ed pieces to position Covenant House New York as an advocate for homeless and at-risk youth by helping them to break the cycle of homelessness through education and job training and entry level job opportunities
Results: Feature stories appeared in media outlets such as Associated Press, El Diario La Prensa, Good Day New York, and New York Times.
Goal: Covenant House New York, a non-profit dedicated to serving the needs of homeless and at-risk youth, retained our services to educated the public about the non-profit’s services to break the cycle of homeless, teach them an invaluable job skills, help homeless young adolescents secure their high school G.E.D. By leveraging the power of the media, our goal has been to attract more private donations and volunteers to help this non-profit fulfill its mission.
Strategy: Media relations has been the primary vehicle to educate New York City resident’s about the non-profits Crisis Center, Rights of Passage program, and job training programs (culinary arts and building maintenance). Our team also wrote letters to the editors and op-ed pieces to position Covenant House New York as an advocate for homeless and at-risk youth by helping them to break the cycle of homelessness through education and job training and entry level job opportunities
Results: Feature stories appeared in media outlets such as Associated Press, El Diario La Prensa, Good Day New York, and New York Times.