Vegetarian Times
Goal: Our goal has been to position Vegetarian Times as a healthy alternative for a meatless diet and to inspire consumers to secure a magazine subscription.
Strategy: Our team identified the trend stories every month in Vegetarian Times and we packaged stories in a press releases. Easy to follow recipes in the magazine also helped our efforts to secure credible third-party stories for this magazine. Our media relations efforts focused primarily on syndicated newspaper columns, newspapers and broadcast media.
Results: Feature stories appeared in media outlets such as Copley News Service, Detroit News, Cox News Service to name a few outlets.
Goal: Our goal has been to position Vegetarian Times as a healthy alternative for a meatless diet and to inspire consumers to secure a magazine subscription.
Strategy: Our team identified the trend stories every month in Vegetarian Times and we packaged stories in a press releases. Easy to follow recipes in the magazine also helped our efforts to secure credible third-party stories for this magazine. Our media relations efforts focused primarily on syndicated newspaper columns, newspapers and broadcast media.
Results: Feature stories appeared in media outlets such as Copley News Service, Detroit News, Cox News Service to name a few outlets.