Otaheti Travel Case Study
Goal: Establish Otaheti Travel as a brand new tour operator offering bespoke off-the-beaten path tours focusing on art and culture, food, wellness and team building activities in Jamaica.
Strategy:
Since Otaheti Travel has entered the market during the Covid-19 pandemic, our team is spotlighting all the socially distant off the beaten path experiences awaiting travelers in Portland, St. Elizabeth, St. Mary and Westmoreland.
Our team is using media relations as the primary vehicle to inform first time travelers the sightseeing tours operate at a reduced capacity, CDC protocols are in place as it pertains to sanitizing and disinfecting the transportation.
Results:
Our efforts resulted in more than one million consumer impressions through stories in media outlets such as the Carib News, HOMBRE magazine, Jamaica Observer, MSN, Google Travel, Taking the Kids (syndicated column), Travel Weekly, Tribune News Service.
Goal: Establish Otaheti Travel as a brand new tour operator offering bespoke off-the-beaten path tours focusing on art and culture, food, wellness and team building activities in Jamaica.
Strategy:
Since Otaheti Travel has entered the market during the Covid-19 pandemic, our team is spotlighting all the socially distant off the beaten path experiences awaiting travelers in Portland, St. Elizabeth, St. Mary and Westmoreland.
Our team is using media relations as the primary vehicle to inform first time travelers the sightseeing tours operate at a reduced capacity, CDC protocols are in place as it pertains to sanitizing and disinfecting the transportation.
Results:
Our efforts resulted in more than one million consumer impressions through stories in media outlets such as the Carib News, HOMBRE magazine, Jamaica Observer, MSN, Google Travel, Taking the Kids (syndicated column), Travel Weekly, Tribune News Service.