Our Safe Houses, LLC and New Fragrance Line -- BU – Beautiful Unapologetically – To Support Domestic Violence Survivors
Goal:
Leverage Monique Plair’s story as a domestic violence survivor. Raise awareness for Our Safe Houses, LLC, a safe haven for domestic violence survivors. Introduce her new fragrance line BU -- Beautiful Unapologetically® to raise funds for domestic violence survivors.
Strategy:
Implement a cause-related marketing campaign to raise awareness about domestic violence and to introduce a new fragrance line BU -- Beautiful Unapologetically®.
Ten percent of proceeds will be donated to Our Safe Houses, LLC to help domestic violence survivors.
Set up speaking engagements for Monique Plair to raise awareness about domestic violence.
Results:
Our efforts has resulted in stories in Afro, Bloom TV, BSM Magazine, Chicago Defender, Fragrantica, Fortunes Crown, Newsbreak, Style Magazine, Westside Gazette, WJZ-TV
Goal:
Leverage Monique Plair’s story as a domestic violence survivor. Raise awareness for Our Safe Houses, LLC, a safe haven for domestic violence survivors. Introduce her new fragrance line BU -- Beautiful Unapologetically® to raise funds for domestic violence survivors.
Strategy:
Implement a cause-related marketing campaign to raise awareness about domestic violence and to introduce a new fragrance line BU -- Beautiful Unapologetically®.
Ten percent of proceeds will be donated to Our Safe Houses, LLC to help domestic violence survivors.
Set up speaking engagements for Monique Plair to raise awareness about domestic violence.
Results:
Our efforts has resulted in stories in Afro, Bloom TV, BSM Magazine, Chicago Defender, Fragrantica, Fortunes Crown, Newsbreak, Style Magazine, Westside Gazette, WJZ-TV