The Lodge and Spa at Pico Bonito
Goal: Nestled in La Ceiba, Honduras, The Lodge and Spa at Pico Bonito is a five-star eco-lodge set on 400 acres of pristine, untouched landscape. The challenge for this boutique hotel is its location -- in Honduras -- and to overcome the negative perception about Honduras as an unsafe destination among American travelers.
Strategy: Our approach entailed highlighting the five-star eco-lodge as a safe, secure oasis of luxury nestled at the foot of the Pico Bonito National Park Rainforest. The eco-lodge is an adventure lovers paradise set on 400 acres of natural, pristine, untouched landscape. The eco-lodge has all the five star amenities such as gourmet food, as well as endless potentials for snorkeling, hiking and bird-watching.
Results: Our efforts generated an editorial value of 241,436,700 and an advertising equivalency value of 724,310,100 in media outlets such as The New York Times, CNN Travel, New York Daily News, Le Journal de Montreal and Fifty-Five Plus.
Goal: Nestled in La Ceiba, Honduras, The Lodge and Spa at Pico Bonito is a five-star eco-lodge set on 400 acres of pristine, untouched landscape. The challenge for this boutique hotel is its location -- in Honduras -- and to overcome the negative perception about Honduras as an unsafe destination among American travelers.
Strategy: Our approach entailed highlighting the five-star eco-lodge as a safe, secure oasis of luxury nestled at the foot of the Pico Bonito National Park Rainforest. The eco-lodge is an adventure lovers paradise set on 400 acres of natural, pristine, untouched landscape. The eco-lodge has all the five star amenities such as gourmet food, as well as endless potentials for snorkeling, hiking and bird-watching.
Results: Our efforts generated an editorial value of 241,436,700 and an advertising equivalency value of 724,310,100 in media outlets such as The New York Times, CNN Travel, New York Daily News, Le Journal de Montreal and Fifty-Five Plus.