Sublime Samana Hotel - Case Study
Goal: Nestled near the crystal clear waters of the Caribbean ocean, Sublime Samana Hotel is an oasis of luxury in the Dominican Republic. The tourism industry is a major employer for people living in the Dominican Republic. Our challenge was to breakthrough the clutter of all the luxury hotels in the Dominican Republic to capture Sublime Samana’s hotels share of market and share of wealth in the lucrative travel landscape and inspire American travelers to stay at this property.
Strategy: Our approach focused primarily on media relations to elevate the profile of this boutique hotel signature elements, as well as new organic spa. Targeted press releases focused on the first ever Temazcal in the Caribbean, as well as the creative use of using the deadly lionfish on the hotel’s menu.
Our team also implemented an integrated marketing campaign with the New York Yankees and Fodor’s Travel Guides to extend by offering a sweepstakes to peak consumers interest in these properties. This consumer promotion generated 14 million impressions through banner ads, traditional and social media outreach, as well as a database of consumers who opt-in for information about planning a vacation at Sublime Samana hotel.
Results: Our media relations efforts generated an editorial value of 560,079, 744 consumer impressions in magazines, newspapers and online media such as Afar, New York Daily News, Travel Market Report, to name a few.
Goal: Nestled near the crystal clear waters of the Caribbean ocean, Sublime Samana Hotel is an oasis of luxury in the Dominican Republic. The tourism industry is a major employer for people living in the Dominican Republic. Our challenge was to breakthrough the clutter of all the luxury hotels in the Dominican Republic to capture Sublime Samana’s hotels share of market and share of wealth in the lucrative travel landscape and inspire American travelers to stay at this property.
Strategy: Our approach focused primarily on media relations to elevate the profile of this boutique hotel signature elements, as well as new organic spa. Targeted press releases focused on the first ever Temazcal in the Caribbean, as well as the creative use of using the deadly lionfish on the hotel’s menu.
Our team also implemented an integrated marketing campaign with the New York Yankees and Fodor’s Travel Guides to extend by offering a sweepstakes to peak consumers interest in these properties. This consumer promotion generated 14 million impressions through banner ads, traditional and social media outreach, as well as a database of consumers who opt-in for information about planning a vacation at Sublime Samana hotel.
Results: Our media relations efforts generated an editorial value of 560,079, 744 consumer impressions in magazines, newspapers and online media such as Afar, New York Daily News, Travel Market Report, to name a few.