Brand Development is vital for generating awareness, establishing and distinguishing our clients from our competitors. Our work is based on solid market research to gather invaluable insights about the general public and medias perceptions for our clients. Based on the key research findings, our team develops SEO key messages clients to distinguish them from our competitors, break through the clutter and them capture their share of market and share of wealth in their competitive industry.
Cause Related Marketing is an effective public relations tool to position clients as good corporate citizens while supporting a worthwhile 501 (c) charitable cause. After reviewing our clients business model, our team will identify an established non-profit whose mission aligns with our client's business practice. With an effective cause-related marketing program, the corporate client and non-profit benefit from the media relations campaign 1) which elevates the profile for both entities and 2) raises funds for the charity by having a percentage of sales donated to a particular cause.
Consumer Promotions extends our clients reach into new markets. Our team often identifies financial service organizations such as banks and credit card companies, jewelry companies, sports teams and even museums where the demographic profile of these customers complement our clients' business.
Our team will negotiate an integrated consumer promotions -- traditional media relations, sweepstakes, social media outreach, digital advertising, sales promotional items -- in exchange for a vacation stay or product donation for a designated retail value.
In-store promotions are also another effective way to generate brand and consumer awareness for clients. Chef tastings and cultural showcases are natural incentives to inspire consumers to visit a store to learn about a chef or cultural showcase.
With all consumer promotions, our team arranges for our client to obtain a database from a sweepstakes when savvy consumers enter to win a prize - consumer product or a vacation.
Crisis Communications is vital during a natural disaster or unexpected accident. Our team will manage our client's reputation to issue statements about developments as things evolve during a crisis. Our team always communicates the human element to advise the media our client is taking all the necessary steps to ensure the safety and security for consumers and their staff.
Our team will work closely with our client to develop statements to issue to consumers, to the press, to the industry and to stakeholders. Our team employs traditional media relations and social media outreach to ensure the public receives the most up to date information as things evolve with during the crisis.
Editorial Services include speeches, marketing collateral, newsletters, video scripts, and annual reports. Our team are versatile writers and we can capture our clients voice in all marketing materials.
Media Relations is an effective, cost-effective tool for generating brand and consumer awareness for clients. Our team stays on the pulse with industry trends. We often integrate these trends into our press releases and pitch letters to make our clients' news timely, topical and relevant for print and broadcast journalists. Our team also integrates our clients branded SEO keywords into our press materials to make a connection with consumers and to help drive traffic back to their websites.
Public relations is all about relationships. Our team maintains key relationships with food and beverage, lifestyle, spa, wine and spirits, travel and hospitality reporters to secure credible third-party stories in the media.
Media Tours are invaluable tool for clients to meet one-on-one with reporters and educate them about new developments with their product and service. Public relations is all about relationships with reporters. To truly maximize our client time, our team will organize a press lunch -- it can be a simple lunch for four to six reporters or it can be a speech with powerpoint presentation in a trendy restaurant.
Depending on our client's availability, our team can arrange multi-city media tours in other markets such as Boston, Washington, DC, Los Angeles and San Francisco to educate reporters about our new developments, as well as learn about journalists' needs for content.
New Product Introductions entails several vehicles such as guerilla marketing, product sampling, press conferences, and trade shows to get the actual product in the hands of potential clients.
Press Familiarization Trips enable reporters to experience your product or service first-hand and then highlight their experience in a print or broadcast story. Our team works closely with clients to create theme for the press visit -- food, spas, adventure, history and heritage -- and we integrate an experience at the hotel, cruise line, spa so our clients integrated into the stories. Personal touches are always key and our team arranges for journalists to meet general managers and have the behind the scenes access (wherever possible on these press trips).
Social Media Outreach engage existing clients, as well as inspire new prospects to learn more about our clients product offerings. Services include Facebook, Instagram, and Twitter posts and social media advertising. After listing to our clients goals and objectives, our team will develop a social media plan to attract first-time visitors, as well as keep established loyal customers connected to a particular brand.
Special Events range from consumer events, press conferences, cocktail receptions to generate brand and consumer awareness for her clients. Location is key for these events. Our team stays on the pulse with the hot, happening, hip venues to inspire journalists to attend our press event.
For consumer events, our team brainstorms creative out-of-the-box ideas to intrigue journalists and inspire consumers to attend our consumer events. Depending on budgets, our team could hire a videographer 1) to create a time lapse of this event, 2) send b-roll footage on a satellite feed to secure stories or 3) convert footage into short videos to be included in blogs.
Travel Trade Outreach range from road shows to sales missions to webinars and digital trade shows to educate travel agents and tour operators about new developments with our clients. The one-on-one meetings with travel agents and tour operators ensure their product knowledge is current so they can market and sell our clients products and services.