Chef Darline Dorcely and "A Taste of Caribbean Cuisine" Cookbook
Goal: Our challenge is to elevate Chef Darline Dorcely's profile as a world-class chef serving up authentic and delicious Caribbean cuisine.
Strategy:
Implement an aggressive media relations campaign to introduce a Chef Darline Dorcely and her cookbook as providing world-class Caribbean cuisine.
Set up foodie cooking demos on television to inspire consumers to purchase her "A Taste of Caribbean Cuisine" cookbook.
Results:
Our efforts resulted in more than 855,900,000 consumer impressions on media outlets such as Afro.com Baltimore Times, Caribbean Today, Heart & Soul, MSN, Tampa Bay Morning Blend, Hello Iowa, Melan Magazine, News 12 Connecticut, News 12 Westchester, Westside Gazette
Goal: Our challenge is to elevate Chef Darline Dorcely's profile as a world-class chef serving up authentic and delicious Caribbean cuisine.
Strategy:
Implement an aggressive media relations campaign to introduce a Chef Darline Dorcely and her cookbook as providing world-class Caribbean cuisine.
Set up foodie cooking demos on television to inspire consumers to purchase her "A Taste of Caribbean Cuisine" cookbook.
Results:
Our efforts resulted in more than 855,900,000 consumer impressions on media outlets such as Afro.com Baltimore Times, Caribbean Today, Heart & Soul, MSN, Tampa Bay Morning Blend, Hello Iowa, Melan Magazine, News 12 Connecticut, News 12 Westchester, Westside Gazette