Alpenwild's Food and Chocolate Tours
Goal: For more than 30 years, Alpenwild has established itself as the premiere walking, hiking and trekking tour company in the Swiss Alps. Our challenge has been to educate savvy travelers about Switzerland is emerging as an epicenter for fine French-, Italian- and German-inspired cuisine.
Strategy: Media relations played an integral role in elevating the profile for the Swiss tour operators’ food and chocolate tours. Group and individual press visits also generated experiential articles elevating the profile for fine regional French-, Italian-, and German-inspired cuisine, as well as chocolate.
Results: Stories appeared in Chicago Tribune, Jetsetter, New York Daily News, We Blog the World, Luxe Getaways, Recommend, Travel Agent, USA Today, WAG,
Goal: For more than 30 years, Alpenwild has established itself as the premiere walking, hiking and trekking tour company in the Swiss Alps. Our challenge has been to educate savvy travelers about Switzerland is emerging as an epicenter for fine French-, Italian- and German-inspired cuisine.
Strategy: Media relations played an integral role in elevating the profile for the Swiss tour operators’ food and chocolate tours. Group and individual press visits also generated experiential articles elevating the profile for fine regional French-, Italian-, and German-inspired cuisine, as well as chocolate.
Results: Stories appeared in Chicago Tribune, Jetsetter, New York Daily News, We Blog the World, Luxe Getaways, Recommend, Travel Agent, USA Today, WAG,