Covenant House New York's Ezekiel's Cafe
Goal: Ezekiel’s Café, is a for profit venture, run by Covenant House New York, a non-profit dedicated to serving the needs of homeless and at-risk youth in New York City. Our challenge has been to launch Ezekiel’s Café, as a viable business teaching at-risk young adults invaluable skills in the field of culinary arts.
Strategy: Media relations played an invaluable role 1) to launch Ezekiel’s Café, 2) educate the general public about the mission to teach formerly homeless young adults invaluable skills in the culinary arts field and 3) help at-risk youth learn an invaluable skill to support themselves and break the cycle of homeless.
Results: Feature stories appeared in media outlets such as New York Daily News, Crain’s New York Business, CNBC, New York Times, and Good Day New York.
Covenant House New York received a spike in donations following the media media coverage to launch Ezekiel's Cafe
Goal: Ezekiel’s Café, is a for profit venture, run by Covenant House New York, a non-profit dedicated to serving the needs of homeless and at-risk youth in New York City. Our challenge has been to launch Ezekiel’s Café, as a viable business teaching at-risk young adults invaluable skills in the field of culinary arts.
Strategy: Media relations played an invaluable role 1) to launch Ezekiel’s Café, 2) educate the general public about the mission to teach formerly homeless young adults invaluable skills in the culinary arts field and 3) help at-risk youth learn an invaluable skill to support themselves and break the cycle of homeless.
Results: Feature stories appeared in media outlets such as New York Daily News, Crain’s New York Business, CNBC, New York Times, and Good Day New York.
Covenant House New York received a spike in donations following the media media coverage to launch Ezekiel's Cafe