The U.S. wine industry size has been estimated to be $61.80 billion in 2017. * The global craft spirit industry has an estimated value of $6.13 billion in 2016 and the industry is expected to grow 33.4 percent from 2017 to 2025.**
Our NYC PR agency specializing in lifestyle brands, travel and hospitality PR understands that liquor marketing requires a special approach. With M.A.D.D. (Mother's Against Drunk Driving) and S.A.D.D. (Students Against Destructive Decisions), our team develops a strategic PR program 1) to elevate the profile for the wine or spirit, 2) to secure product placements and 3) to position our liquor client as a good corporate citizen.
Media relations is the heart of our work for wine and spirit clients. Themed story ideas prove effective to secure product placements, cocktail recipes and holiday entertaining stories.
Cause-related marketing is very effective for wine and spirit companies to generate brand and consumer awareness for its products while helping a worthwhile charity.
Event sponsorships (whether is it is a product donation or a paid opportunity) help to elevate the profile wine and spirits and helps to connect the liquors with first-time and repeat customers
Almaden Wines
Maker's Mark Bourbon
Seagram's Wyborowa Vodka
Source: * Grand View Research
** Statista
Our NYC PR agency specializing in lifestyle brands, travel and hospitality PR understands that liquor marketing requires a special approach. With M.A.D.D. (Mother's Against Drunk Driving) and S.A.D.D. (Students Against Destructive Decisions), our team develops a strategic PR program 1) to elevate the profile for the wine or spirit, 2) to secure product placements and 3) to position our liquor client as a good corporate citizen.
Media relations is the heart of our work for wine and spirit clients. Themed story ideas prove effective to secure product placements, cocktail recipes and holiday entertaining stories.
Cause-related marketing is very effective for wine and spirit companies to generate brand and consumer awareness for its products while helping a worthwhile charity.
Event sponsorships (whether is it is a product donation or a paid opportunity) help to elevate the profile wine and spirits and helps to connect the liquors with first-time and repeat customers
Almaden Wines
Maker's Mark Bourbon
Seagram's Wyborowa Vodka
Source: * Grand View Research
** Statista