Luxury Scotland Tours Case Study
Goal:
Elevate the profile for Luxury Scotland Tours as offering private, bespoke, custom built luxury sightseeing tours focusing on castles, families, heritage, honeymoon, golf, and whisky tours.
Strategy:Launch an aggressive media relations campaign to generate brand and consumer awareness for Luxury Scotland Tours
Curated a luxury sightseeing tour to introduce influential luxury travel writers into Luxury Scotland Tours’ unique offers.
Results:
Generated more than 502,715,000 consumer impressions.
Feature coverage included: EGW Global Magazine, Forbes, HOMBRE, Luxury Travel Advisor, Go World Travel, LuxeGetaways, Millennium Magazine, Newsbreak, Pursuitist, Upscale Living
Goal:
Elevate the profile for Luxury Scotland Tours as offering private, bespoke, custom built luxury sightseeing tours focusing on castles, families, heritage, honeymoon, golf, and whisky tours.
Strategy:Launch an aggressive media relations campaign to generate brand and consumer awareness for Luxury Scotland Tours
Curated a luxury sightseeing tour to introduce influential luxury travel writers into Luxury Scotland Tours’ unique offers.
Results:
Generated more than 502,715,000 consumer impressions.
Feature coverage included: EGW Global Magazine, Forbes, HOMBRE, Luxury Travel Advisor, Go World Travel, LuxeGetaways, Millennium Magazine, Newsbreak, Pursuitist, Upscale Living