Uncover Five Key Spa and Wellness Trends

Spa and wellness industries are a trillion-dollar industry offering first time and savvy spa and wellness enthusiasts’ endless opportunities to relax, rejuvenate and soothe the senses.  Day and destination wellness getaways offer a wide range of services -- deep relaxation, fertility, sleep improvements, and nutrition just to name a few services.

​A couple of years ago, I launched an organic spa at an eco-lodge nestled at base of the Pico Bonito Rainforest.  This organic spa has all the elements to intrigue spa, wellness and travel writers -- a Temazcal (a new twist to have holistic treatments inside a dome shape structure), as well as all organic spa therapies incorporating natural ingredients from the surrounding area. 

It is really important for hotel general managers to think about novel experiences to distinguish your spa and wellness brand from your competitors.  Allen Marketing Communications, Inc., a boutique travel and lifestyle PR agency, values the opportunity to work closely with our clients during the pre-launch phase to ensure the new wellness endeavor taps into current industry trends.

Here's what's trending in spa and wellness industry for 2020.

CBD infused products have been taking the consumer products industries – food, health and wellness and spa industries – by storm last year.  Research has shown CBD – cannabidiol is a naturally occurring compound found in the resinous flower of cannabis.  CBD has been found to be safe, non-addictive substance.”  (Source: Projectcbd.org)

In the spa and wellness industries, CBD Skincare products are expected to grow exponentially since many consumers and companies are discovering the health benefits of CBD. In fact, CBD skincare products offer a new fountain of youth consumers looking for anti-aging and acne products.

Wellness Retreats -- yoga and meditation vacations -- help consumers escape their hectic lifestyles and relax, rejuvenate and unwind.  Wellness experiences range from "massage in the middle of the forest to yoga with mountain goats to hiking, breathing, meditation and relaxation techniques in the open air." (Source:  The Telegraph)

Often Wellness Retreats incorporate a three-pronged holistic approach – diet, exercise and mental well-being – to reap the full benefits of these health and wellness getaways.  Some well conscious consumers are venturing into a Wellness Sabbatical for 21 days or longer to rebalance the mind, body and soul.

The spa and wellness industry go hi-tech integrating Virtual Reality (VR) headsets to put a new twist on meditation.  While the VR headsets are not for everyone, this technology is slowly creeping into the spa and wellness industry to relax the mind, body and soul.

The need for Circadian Health retreats are on the rise to help individuals – frequent travelers and grave yard shift workers -- with sleep disorders, maintain a balance between the state of being awake and the state of sleeping.   The Circadian health retreats “having the timing of light at its center.  This will become a central pillar of wellness – from circadian lighting to circadian diets to apps that use timed light doses to crush jet lag.”  (Source:  Global Wellness Trend Report 2020)

Hotels, airlines and cruises invest heavily in the latest technologies to offer comfortable mattresses and pillows to help frequent travelers sleep better away from home.  For those looking for things to do at home, there are several sleeping apps and smartwatches on the market to help globe trekkers get a good nights’ sleep and overcome jet lag.

Wellness Music Retreats often incorporate sound baths – an instrumentalist plays a soothing tone to relax someone.  In fact, research is underway to learn how music helps the brain and one’s overall mood.

Our travel and lifestyle public relations professionals are here to help.  Give us a call.
 
 

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