 A ketogenic diet, a high protein and low carb diet, is a popular way for health-conscious individuals to lose weight, maintain a good blood sugar level and regulate blood pressure. The ketogenic diet has evolved from basic meals to include healthy snacks for those on the go. Research shows, “the keto industry is projected to grow at a compound annual growth rate (CAGR) of 5.5 percent. Hence the market size of $9.57 billion in 2019, is estimated to reach $14.69 billion by 2027,” according to Simporter. Allen Marketing Communications, Inc., a boutique food, beverage and lifestyle public relations agency, spotlights key insights as it pertains to the keto snack industry to help food and beverage marketers tap into this growing market. Here is what is trending with popular keto-friendly snacks. Mixed Nuts Nuts -- almonds, cashews, pistachios, walnuts, pecans -- are full of protein, fat, fiber, and plant compounds that offer a variety of health benefits. Research shows, a serving of nuts can reduce risk of heart disease and cancer-related death. Keto Smoothies Smoothies are one of the most effective ways to gain all the nutrients you need in one cup. Keto smoothies can incorporate coconut, avocado, and nut butter as a base to boost fat content and provide a smoother texture. Low-carb fruits such as berries, lime, or lemon, as well as nutrient-dense veggies such as spinach, cucumber, kale, or jicama are also delicious keto-friendly smoothie. To incorporate natural flavors, consider stevia or monk fruit, as well as cacao, cinnamon, and vanilla extract. Caprese Salad Skewers A Caprese salad, a classic Italian dish made with fresh mozzarella cheese, basil leaves, and cherry tomatoes. This salad becomes a portable snack simply by adding these ingredients on a skewer. Frittatas Frittatas, an egg-based Italian dish cooked slowly and served at room temperature, are customizable and super easy keto-friendly snacks to make. Healthy twists on the frittatas include broccoli, baby spinach, capsicum, mushroom, pumpkin, red onions and tomatoes. Salmon Salad Celery Boats Salmon is a great source of omega-3 fats, protein, and vitamin D. To transform it into a salad, simply combine cooked salmon and mayonnaise, fresh herbs, spices, garlic, or lemon. “Keto snacks come in many different forms such as candies, bars, or cereals, which contributes to market growth of 169 percent, 105 percent, and 84 percent respectively according to more than 72,000 consumer data,” according to Simporter. Our food, beverage and lifestyle public relations professionals are here to help food marketers stand out in this growing keto market. By Athanasia Gouvatsos at Allen Marketing Communications, Inc.
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 The Covid-19 pandemic has inspired consumers to be more mindful about their diet, often choosing food and beverage items to improve their health and boost their immunity. Research shows “80 percent of consumers plan to eat and drink healthier because of the pandemic,” according to Simporter. In fact, the Covid-19 pandemic has brought functional beverages -- drinks offering health benefits such as vitamins, proteins -- to the forefront. Functional beverages, once limited to sports enthusiasts, have become more mainstream as health-conscious consumers incorporate these healthier drinks to reduce stress, boost energy, help with mental awareness and focus and improve sleep patterns. Functional beverages represent only 2.91 percent of the beverage market. Allen Marketing Communications, a boutique food, beverage and lifestyle public relations agency, spotlights key insights with the functional beverages. Expansion of the traditional market Functional beverage drinks have been embraced by wellness enthusiasts, seeking healthy alternatives during the pandemic. Research shows consumers, also known as diet enthusiasts, or homeopathic consumers, are well educated, high income, environmentally friendly millennials who support sustainable brands. The Covid-19 pandemic has sparked an interest among homeopathic consumers as a way to combat weight gain and add these drinks to get the same flavors of unhealthy foods with added benefits to suit dietary needs. In this category, there is also an emerging market for the casual user who simply enjoys functional beverages simply for its health benefits. New Spin On Traditional Beverages Functional beverages typically have healthy ingredients such as Ginkgo, ginseng and certain mushrooms. Functional beverages are expanding since health-conscious consumers are exploring classic drinks with a twist -- flavored soda, coffee and water.
Rise in Super Plants and Fruits Functional beverages have brought Matcha and monk fruit to the forefront simply because of the natural health benefits. Green tea is known around the world for its health benefits. The Covid-19 pandemic has raised awareness for health benefits of Matcha, an East Asian green tea powder. Research shows Matcha tea helps with heart disease, diabetes, cancer and even weight loss. During the last couple of years, there has been a 1,200 percent growth in Matcha green tea market. Monk fruit, another super fruit found in China and in Thailand, a low-calorie alternative to traditional sugar. Monk fruit has become an important ingredient in functional beverages. Although there is consumer interest about monk fruit, more research needs to be done to assess the complete health benefits. Sustainable Packaging Homeopathic consumers are extremely conscious about the environment. There is no surprise about the huge emphasis on environmentally friendly and renewably sourced packaging. Our food and beverage and lifestyle public relations team are here to help you capture the share of the market and share of wealth in the functional beverage industry. By Athanasia Gouvatsos at Allen Marketing Communications, Inc.  The Covid-19 pandemic has inspired Americans to become more health conscious, often adapting to a holistic diet to boost one’s immunity and improve one’s overall mood. Food plays a huge role in our lives, and whether you notice it or not, food can help to improve one’s overall mood. Did you know . . . “Food has a direct impact on mood, and it can supply natural antidotes for mental health challenges, such as anxiety, depression and stress. Omega-3 fatty acids, dark chocolate, fermented foods, bananas and berries are known mood-enhancers, and we’ll see a rise in psilocybin mushrooms, marijuana, herbs and more as people look to empower themselves naturally,” according to the Global Wellness Institute. Allen Marketing Communications, Inc, a boutique food, beverage and lifestyle public relations agency, spotlights healthier suggestions that can boost your mood. Boost Your Mood Naturally Research shows “90 percent of your body’s serotonin is produced in your gut, a healthy gut may correspond to a good mood. Fermented foods such as kimchi, yogurt, kefir, kombucha, and sauerkraut are rich in probiotics that support gut health,” according to Healthline. Other foods to consider to boost your mood naturally include the following.
Plant-Based Diet The Covid-19 pandemic has also inspired more individuals to incorporate a plant-based diet to boost their immune system naturally. Research shows that plant-based foods are rich in antioxidants and phytochemicals providing a natural way to boost one’s energy levels and improve one’s mood. In fact, “six percent of Americans reported following a plant-based diet in the past year, according to the 2020 International Food Information Council (IFIC) Food & Health Survey. (The previous year, 5 percent reported following this eating approach.) In 2020, plant-based eating ranked below another popular eating plan, the keto diet (8 percent), and above vegetarian (4 percent) and vegan diets (1 percent),” according to Everyday Health. The Physicians Committee for Responsible Medicine reports “plant foods can help restore balance to neurotransmitters. Many people suffering from depression have elevated levels of an enzyme called monoamine oxidase (MAO)4 This enzyme breaks down serotonin, dopamine, and norepinephrine—neurotransmitters which help regulate mood.” Overall, it’s good to keep the kind of food you put in your body in mind when navigating your life. Paying attention to the benefits of what you eat can help your well-being in ways you didn’t know. Let our food, beverage and lifestyle public relations professionals help you navigate current food and mood trends. Give us a call. By Mariana Alvarez at Allen Marketing Communications, Inc. |
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