ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
Search

Food PR Agency Spotlights Key Trends With  Keto  Friendly Snacks

9/27/2021

0 Comments

 
Picture




 
A ketogenic diet, a high protein and low carb diet, is a popular way for health-conscious individuals to lose weight, maintain a good blood sugar level and regulate blood pressure.  The ketogenic diet has evolved from basic meals to include healthy snacks for those on the go.
 
Research shows, “the keto industry is projected to grow at a compound annual growth rate (CAGR) of 5.5 percent. Hence the market size of $9.57 billion in 2019, is estimated to reach $14.69 billion by 2027,” according to Simporter.
 
Allen Marketing Communications, Inc., a boutique food, beverage and lifestyle public relations agency, spotlights key insights as it pertains to the keto snack industry to help food and beverage marketers tap into this growing market.

Here is what is trending with popular keto-friendly snacks.

​Mixed Nuts
Nuts -- almonds, cashews, pistachios, walnuts, pecans -- are full of protein, fat, fiber, and plant compounds that offer a variety of health benefits. Research shows, a serving of nuts can reduce risk of heart disease and cancer-related death. 
 
Keto Smoothies
Smoothies are one of the most effective ways to gain all the nutrients you need in one cup.  Keto smoothies can incorporate coconut, avocado, and nut butter as a base to boost fat content and provide a smoother texture. 
 
Low-carb fruits such as berries, lime, or lemon, as well as nutrient-dense veggies such as spinach, cucumber, kale, or jicama are also delicious keto-friendly smoothie. 
 
To incorporate natural flavors, consider stevia or monk fruit, as well as cacao, cinnamon, and vanilla extract.
 
Caprese Salad Skewers
A Caprese salad, a classic Italian dish made with fresh mozzarella cheese, basil leaves, and cherry tomatoes. This salad becomes a portable snack simply by adding these ingredients on a skewer. 
 
Frittatas
Frittatas, an egg-based Italian dish cooked slowly and served at room temperature, are customizable and super easy keto-friendly snacks to make.  Healthy twists on the frittatas include broccoli, baby spinach, capsicum, mushroom, pumpkin, red onions and tomatoes.
 
Salmon Salad Celery Boats
Salmon is a great source of omega-3 fats, protein, and vitamin D. To transform it into a salad, simply combine cooked salmon and mayonnaise, fresh herbs, spices, garlic, or lemon.
 
“Keto snacks come in many different forms such as candies, bars, or cereals, which contributes to market growth of 169 percent, 105 percent, and 84 percent respectively according to more than 72,000 consumer data,” according to Simporter.
 
Our food, beverage and lifestyle public relations professionals are here to help food marketers stand out in this growing keto market. 
  
By Athanasia Gouvatsos at Allen Marketing Communications, Inc.







0 Comments

Food and Beverage PR Agency Spotlights Rise In Functional Beverages

9/22/2021

0 Comments

 
Picture

 
The Covid-19 pandemic has inspired consumers to be more mindful about their diet, often choosing food and beverage items to improve their health and boost their immunity.  Research shows “80 percent of consumers plan to eat and drink healthier because of the pandemic,” according to Simporter.
 
In fact, the Covid-19 pandemic has brought functional beverages -- drinks offering health benefits such as vitamins, proteins -- to the forefront.  Functional beverages, once limited to sports enthusiasts, have become more mainstream as health-conscious consumers incorporate these healthier drinks to reduce stress, boost energy, help with mental awareness and focus and improve sleep patterns.
 
Functional beverages represent only 2.91 percent of the beverage market. Allen Marketing Communications, a boutique food, beverage and lifestyle public relations agency, spotlights key insights with the functional beverages.
 
Expansion of the traditional market
 
Functional beverage drinks have been embraced by wellness enthusiasts, seeking healthy alternatives during the pandemic.  Research shows consumers, also known as diet enthusiasts, or homeopathic consumers, are well educated, high income, environmentally friendly millennials who support sustainable brands.
 
The Covid-19 pandemic has sparked an interest among homeopathic consumers as a way to combat weight gain and add these drinks to get the same flavors of unhealthy foods with added benefits to suit dietary needs. 
 
In this category, there is also an emerging market for the casual user who simply enjoys functional beverages simply for its health benefits.
 
New Spin On Traditional Beverages
 
Functional beverages typically have healthy ingredients such as Ginkgo, ginseng and certain mushrooms.  Functional beverages are expanding since health-conscious consumers are exploring classic drinks with a twist -- flavored soda, coffee and water.

  • “Soda is the number one growing category 6.44 percent of total mentions in the industry and 31 percent growth among consumers,” according to Simporter
  • “It was followed by coffee, with 16.36 percent mentioned in the industry and 31 percent increase among consumers,” according to Simporter.
  • “Water scored very high as well with its mentions in the industry at 30 percent. It is ranked third due to its lower, though still significant, growth rate of 27 percent,” according to Simporter.
 
Rise in Super Plants and Fruits
 
Functional beverages have brought Matcha and monk fruit to the forefront simply because of the natural health benefits.
 
Green tea is known around the world for its health benefits.  The Covid-19 pandemic has raised awareness for health benefits of Matcha, an East Asian green tea powder.  Research shows Matcha tea helps with heart disease, diabetes, cancer and even weight loss. During the last couple of years, there has been a 1,200 percent growth in Matcha green tea market.
 
Monk fruit, another super fruit found in China and in Thailand, a low-calorie alternative to traditional sugar.  Monk fruit has become an important ingredient in functional beverages.  Although there is consumer interest about monk fruit, more research needs to be done to assess the complete health benefits.
 
Sustainable Packaging
 
Homeopathic consumers are extremely conscious about the environment.  There is no surprise about the huge emphasis on environmentally friendly and renewably sourced packaging. 
 
Our food and beverage and lifestyle public relations team are here to help you capture the share of the market and share of wealth in the functional beverage industry.
 
By Athanasia Gouvatsos at Allen Marketing Communications, Inc.
 





0 Comments

Food PR Agency Spotlights Foods to Improve Your Mood

9/17/2021

0 Comments

 
Picture








​The Covid-19 pandemic has inspired Americans to become more health conscious, often adapting to a holistic diet to boost one’s immunity and improve one’s overall mood.  Food plays a huge role in our lives, and whether you notice it or not, food can help to improve one’s overall mood.


Did you know . . .

“Food has a direct impact on mood, and it can supply natural antidotes for mental health challenges, such as anxiety, depression and stress. Omega-3 fatty acids, dark chocolate, fermented foods, bananas and berries are known mood-enhancers, and we’ll see a rise in psilocybin mushrooms, marijuana, herbs and more as people look to empower themselves naturally,” according to the Global Wellness Institute.  

Allen Marketing Communications, Inc, a boutique food, beverage and lifestyle public relations agency, spotlights healthier suggestions that can boost your mood.

Boost Your Mood Naturally  
Research shows “90 percent of your body’s serotonin is produced in your gut, a healthy gut may correspond to a good mood.  Fermented foods such as kimchi, yogurt, kefir, kombucha, and sauerkraut are rich in probiotics that support gut health,” according to Healthline.

Other foods to consider to boost your mood naturally include the following.
 
  • Bananas are known to provide a boost of serotonin due to the amount of sugar that is processed in a slow way to stabilize your mood swings.  

  • Nuts are a good source of protein to include in your diet, especially almonds. Almonds are full of antioxidants and are high in vitamin E, which makes it a healthy option to include in your list of food of the day.  

  • Studies have shown that “fruit can help with depression, and in fact leads to lower rates of it,” according to PubMed Central. Aiming for berries when craving something sweet will not only help your mood, but also provide many nutrients.  

  • Yogurt supports gut health since it is rich in probiotics.

  •  Coffee “increases the release of mood-boosting neurotransmitters, such as dopamine and norepinephrine”, according to PubMed Central.  

  • Oats -- one of the healthiest grains and help with weight loss, as well as improve blood sugar level. 

Plant-Based Diet
The Covid-19 pandemic has also inspired more individuals to incorporate a plant-based diet to boost their immune system naturally.  Research shows that plant-based foods are rich in antioxidants and phytochemicals providing a natural way to boost one’s energy levels and improve one’s mood.

In fact, “six percent of Americans reported following a plant-based diet in the past year, according to the 2020 International Food Information Council (IFIC) Food & Health Survey. (The previous year, 5 percent reported following this eating approach.) In 2020, plant-based eating ranked below another popular eating plan, the keto diet (8 percent), and above vegetarian (4 percent) and vegan diets (1 percent),” according to Everyday Health.

The Physicians Committee for Responsible Medicine reports “plant foods can help restore balance to neurotransmitters. Many people suffering from depression have elevated levels of an enzyme called monoamine oxidase (MAO)4 This enzyme breaks down serotonin, dopamine, and norepinephrine—neurotransmitters which help regulate mood.”

Overall, it’s good to keep the kind of food you put in your body in mind when navigating your life. Paying attention to the benefits of what you eat can help your well-being in ways you didn’t know.

Let our food, beverage and lifestyle public relations professionals help you navigate current food and mood trends. Give us a call. 

By Mariana Alvarez at Allen Marketing Communications, Inc. 







0 Comments

    Archives

    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    November 2018
    October 2018
    September 2018

    Categories

    All

    RSS Feed

We Would Love to Have You Visit Soon!

Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

[email protected]

Quick LInks

  • Brand Development
  • Media Relations
  • New Product Introductions
  • Cause -Related Marketing
  • Special Events
  • Consumer Promotions
  • Social Media and Influencer Marketing
  • SEO Services NYC
  • Local SEO Services
  • Travel Trade
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact