It’s a new decade and new year.
Travel industry has generated more than $8.8 trillion providing 319 million jobs,” according to the World Travel Report. Although there are a lot of uncertainties with international affairs – upcoming U.S. elections, BREXITs, trade wars, the travel industry is still predicted grow in the coming years.
Allen Marketing Communications, Inc., a boutique NYC travel PR agency specializing in travel, food and beverages, and lifestyle brands, stays on the pulse with current travel trends and incorporates invaluable insights into our programs.
Here’s what’s trending in 2020.
Responsible Tourism will be on the forefront as environmentally conscious travelers reduce their carbon impact on the environment. All transportation providers -- airlines, cruises, trains and buses – will use clean technologies to minimize our impact on climate control.
Slow travel is gaining momentum as travelers who have the time to travel by train and truly immerse themselves in the local culture and support the local economy.
And, what was once a fantasy, electric flying planes are now becoming a reality with several companies such as Rolls Royce, Airbus, Eviation and Wright Electric providing services for the electric planes between now and the next 10 years.
Gramping (also known as Skip Generation) is where grandparents take their grandchildren on an adventure around the world without their parents. According to AARP, “32 percent of grandparents have taken their grandchildren on “skip-generation” trip – defined as grandparent and grandchildren leaving parents at home.
Skip trips give parents free time to relax, unwind and spend quality time alone without the children.
Instagram continues to be “Insta-Passports” for the travel industry. Millennials and the next generation of travelers, Gen Z, are very comfortable with this social media platform.
Stunning photography will inspire first time and frequent travelers to explore a particular destination, cruise, hotel or latest travel offering.
Short Vacations are defined as two to three days are on the rise. Long weekend getaways are exploding in popularity.
“Mini-Moons is a short post-wedding trip that may or may not be closer to home. Often they aren’t as elaborate as a traditional honeymoon.” Source: Points Guy
Mini-moons are a great way to relax and unwind away from home.
Transformational Travel enables travels to learn a new skill, give back to local communities, and to truly learn a culture by immerse ones in a particular culture.
“When looking at the most popular kinds of trips with purpose, 68 percent of global travelers would consider participating in a cultural exchange to learn a new skill, followed by volunteering trip (54 percent) and international work placements (52 percent),” according to Booking.com
VR Tours (Virtual Reality Tours) will serve as inspiration for helping frequent travelers plan their next vacation. It is an effective tool for travel providers to showcase the unique offerings for a particular destination, cruise, hotel or travel tour operator.
Basically, potential travelers use a VR headset to enable them to embark on 360-degree tour for a particular travel offering. VR headsets are invaluable for help savvy travelers plan and ultimately book their next great adventure.
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