Food and beverage Industry is anticipated to generate $16,246 million in 2018.  Revenue is expected to grow by 12.5 percent resulting in revenue of $25,979 million by 2020*

With so many food and beverage products on the market, it is important for food marketers to stay abreast for emerging trends.  Allen Marketing Communications, Inc., a boutique PR and marketing agency specializing in food, beverages, and lifestyle products, stays abreast of emerging trends to help our clients stay timely and relevant for food and beverage reporters.

Here are key food trends to watch.

• CBD infused food products are taking the industry by storm.  “CBD, a chemical compound found in the cannabis plant and associated with potential health benefits, is hotter than ever,” reports U.S. News and World Report.  In the U.S., food companies and food establishments are required to have full disclosure for CBD infused food products in the grocery stories or on menus. With the legalization of marijuana in Canada, “beer giants like Constellation Brands, Molson Coors and Heineken are dipping their toes in cannabis products and signing deals with Canadian marijuana producers,” according to Global News.

 

• Healthy snack packs such as “avocado toasts, strawberry yogurt and graham crackers, sunflower butter and gluten-free bagel chips” are growing in popularity as consumers are seeking healthier ideas to satisfy their cravings.

 

• Oat milk is all the rage at the moment.  According to U. S. News and World Report, “So Delicious released oat milk dairy-free frozen desserts, an indulgent ice cream-like line in flavors like oatmeal cookie, peanut butter and raspberry, and caramel apple crumble. Silk’s Oat Yeah line now also has oat milk yogurt, while Chameleon has oat milk blended with cold-brewed coffee. Natural Bliss and Mooala make oat milk creamers.”

 

• Plant-Based Products are extremely popular as more consumers are exploring a vegan diet.  Savvy food marketers are starting to add plant based products as alternatives to traditional meat, fish, and chicken menu items.  Now, there are plant-based sushi, burger, sausages and tuna.

 
In addition to staying abreast with key industry trends, our savvy food and beverage pros use media relations as the primary vehicle to tell our clients stories and key them top of mind in the press.  Our team can also implement an integrated marketing campaign – in-store promotions, cause-related marketing, trade shows and consumer promotions – to help our food and beverage clients break through the clutter and capture their share of wealth in these lucrative industries.

Social media is important for food and beverage marketing.  Our team suggests posting two to three times per week with stunning images and videos to intrigue first-time consumers, as well as keep loyal customers connected to the food and beverage products.

Our boutique PR agency specializing in food and beverages is also aligned with boutique digital marketing agency.  Depending on a client's budget, digital marketing – display advertising and search engine marketing – can be effective tools to elevate exposure for a food and beverage client.  

With display advertising, it is a pay per click, client’s set the budget and clients are only charged once someone views your digital ad online.  Search engine marketing, also known as re-targeting advertising, is another effective tool to present target ads to consumers who are already exploring our client’s websites.

Our savvy food and beverage pros are here to help.  Give us a call.

We are here to help.  Give us a call.
* Statistica Portal

The World Tourism Organization reports “international tourists’ arrival grew by 6.8 percent in 2017, making it the biggest increase since 2010.  U.S. travelers accounted for $211 billion dollars in terms of money spent on vacation.”

This is why, many countries, states and cities invest heavily in destination marketing to inspire first-time and repeat travelers to uncover the one-of-a-kind experiences to make their region the first choice among savvy travelers.  Tourism, after all, stimulates local economies by having visitors spend money at hotels, attractions and restaurants and by providing employment for those in the tourism sector.

Allen Marketing Communications, a boutique NYC PR and marketing agency, often recommends an integrated marketing campaign for countries, states and cities to capture their share of market and share of wealth in this lucrative tourism industry.  Our destination marketing campaigns are based on solid research to identify invaluable insights about current and potential customers, as well as identify new triggers for travel to make our clients area the first choice among consumers.

Our savvy travel public relations pros use media relations as the foundation for our campaigns to tell our clients stories, often tapping into key travel trends to generate credible third-party stories.  Our team also implements consumer promotions, multi-city media tours, and trade shows to distinguish our clients from our competitors.

Our travel public relations agency is aligned with boutique advertising and digital marketing agencies to offer services for traditional print and broadcast advertising, as well as display and search engine marketing to ensure there is synergy in terms of all destination marketing channels.

Here are key insights as it pertains to destination marketing.

• Virtual Reality is an emerging technology for destinations to showcase the key attributes for their country, state, or city.  Consumers, who are in the planning stage of their vacation, can simply VR headset and do a ‘test drive’ before their travel to a destination.

 

• Instagram is a very influential social media platform for travel marketers.  Millennials and generation Y often book their dream vacations simply by the stunning photos.   Instagram is turning out to be “Insta-passport” to stimulate bookings to destinations, hotels, spas and wellness retreats.

 

• Smartphone vs. Desktop – Research shows more people are conducting their research on smartphones, more so than on a desktop laptop or tablet.  It is important for destinations to have their content “mobile friendly” since more and more travel research start on a smartphone.

 

• Travel Videos – According to Jenny Thomassian, Google’s head of industry and travel,  “We've seen travel videos that have become some of the most viewed content on YouTube. And we've seen interest in any travel-related video up about 60 percent in the last couple of years.”  Research also shows travel videos are one of the highly viewed on YouTube.

 
Our team has extensive destination marketing experience having represented Britain, Montreal, Ontario, Puerto Rico, Québec, Singapore, just to name a few countries.    

We are here to help.  Give us a call.