 In this world of influencer marketing, the travel trade – travel agents and tour operators – are still one of the best sources to inspire first time and repeat travelers to explore a particular destination, cruise, hotel and general travel offering. Although there are many online booking platforms to help savvy holiday markers find for the best deals, research shows some frequent travelers, especially the baby boomers, still rely on the influential travel agents and tour operators to help them plan their next vacation.
Allen Marketing Communications, Inc., a boutique NYC PR agency, can now complement our destination marketing services to include travel trade outreach. Our talented destination marketing team can now offer our clients the following services at a glance. Sales Missions are an invaluable way to ensure travel agents stay on the pulse with our clients’ products and services. Our team has found that the one on one meeting at their office or for coffee or tea are invaluable for educating travel agents and answering their questions. FAM trips are really important for the travel trade to experience the product first hand so they can market, sell and promote the travel service within their network. It is important to provide the travel trade with a really discounted rate to inspire them book your FAM trip. Special Events provide the personal touch to assemble influential travel agents and tour operators for a briefing about ‘what’s new’ with a particular destination, hotel, and tour attraction. Location is key to inspire the often busy travel trade to attend an event. Our team stays abreast of trendy locations to inspire busy travel agents and tour operators to take time out from their schedule to attend our event. It is important to make the presentations, short, sweet, to the point, offering lots of invaluable information about ‘what’s new’ so the travel trade can market, sell and promote to customers in their network. Webinars are another invaluable tool to ensure travel agents product knowledge remains current about our clients’ offering. To truly reap benefits, it is important to build in time for a question and answer session. It is important to have the webinar on demand for 12 months. Virtual Digital Expos increase the product knowledge for travel agents and tour operators. Our team has found the themed digital expos – culinary, luxury, weddings and honeymoons, groups, multigenerational travel – help to identify and target the influential travel trade 1) who have clients interested in these experiences and 2) who will check out our clients’ digital booth. Our team has found these virtual digital expos attract 800 or more travel trade. Our boutique NYC PR travel and lifestyle agency is here to help. Give us a call.
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