 Digital nomads, historically, have been independent workers who use technology (Wi-Fi, Skype, Zoom and What’s App) and work remotely anywhere in the world. Millennials have embraced the digital nomad work ethic by accepting consulting assignments, traveling the world and checking off destinations from their bucket list. Employees around the world have become digital nomads, so to speak, during the COVID-19 pandemic. Employers have found the virtual workplace to be quite productive and they may maintain a blended work set up – part office and part work office. Employees have benefited from virtual working offices allowing them to earn a living and spend time with loved ones. As the world starts to get back to normal, wellness and self-care are important more than ever to maintain a healthy mind, body and soul. In fact, socially distanced escapes are an opportunity for marketing directors to inspire American travelers to venture abroad, visit their establishments or book one of their experiences. Allen Marketing Communications, Inc., a boutique NYC travel and lifestyle public relations agency, spotlights the key socially distanced trends. Wellness Retreats – yoga and meditation vacations – help to rebalance, recharge and revitalize the mind, body and soul. Wellness experiences range from “massages in the middle of the forest to yoga with mountain goats, to hiking, breathing, meditation and relaxation techniques in the open air” (Source: The Telegraph) Some wellness retreats incorporate Sound Baths – an instrumentalist uses a soothing tone to relax someone. In fact, research is underway to learn how music helps to relax the brain and to improve one’s overall mood. Socially distanced cabins, tree houses, yurts, and domes in breathtaking natural settings provide the perfect escape during the current crisis. Although American travelers are temporarily banned from many countries until the COVID-19 situations gets under control in the US, RV (Recreational Vehicle) Motorhomes have seen a boom from purchases and rentals for the type A (motor homes) and type B (van campers) as discerning consumers with the time and disposable income to embark on a socially distanced adventure across the U.S. In fact, “RVShare has reported a 1,000 percent increase in bookings since April 1.” (Source: Boston Globe) For the cost-conscious consumer, motels, one and two story accommodations, are emerging as a popular socially distanced escaped during the pandemic. Travelers simply drive up to their rooms, avoid using an elevator to get to their rooms, and have limited contact with other visitors during their stay. Savvy travelers still seek information about an establishments’ health and safety measures during the pandemic to influence their decision to book a stay. And speaking of driving, car rental companies have an opportunity to spotlight their protocols for sanitizing, disinfecting and cleaning vehicle before and after each rental. Driving is still an ideal socially distanced mode of transportation for those looking for a great escape. Socially distanced getaways are key now as more employees become digital nomads. Our travel and lifestyle PR professionals are here to help. Give up a call. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.
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