Tired of staying inside? Glamping provides a safe, socially distant way to travel during the ongoing Covid-19 pandemic. It’s a style of camping that includes resort style services for nature lovers staying in tents, treehouses, teepees, igloos, yurts, and log cabins.
The Global Glamping Market is expected to grow around 10.6 percent from 2020 to 2027 and reach a market value of more than US $5.6 million by 2027,” according to Acumen Research and Consulting. Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency, spotlights key developments and trends in the glamping industry.
Taking The World By Storm
The industry is growing faster than ever. Research shows glamping is growing with different demographic groups -- “12 percent of Gen Z, 48 percent of millennials, 28 percent of Gen X, nine percent of baby boomers and three percent of mature ,” according to the KOA North American glamping report.
Covid-19 protocols -- face masks, contactless payments, sanitizing stations -- are still in place at many glamping destinations during the coronavirus epidemic.
Preparing For Your Trip
Glamping offers a wide range of experiences in different budgets ranging from a glamorous tent to a treehouse or yurt a safari-like experience.
Staying on a budget is not a problem when it comes to glamping. Savvy glampers are encouraged to bring food since several glamp sites have fridges and kitchens. Other glamping sites provide cooked to order -- breakfast, lunch, and dinner.
Worried about having to form a tent? No need. Some glamping sites will set up your tent prior to arrival. Companies such as Hipcamp are offering unique outdoor stays such as treehouses and marvelous spacious tents.
It's recommended to pack the same way one would if they were staying in a hotel. Bring clothing depending on the weather, groceries, toiletries, and anything else that will help you have a pleasant time.
For those looking to mix business with pleasure, many campsites have excellent WiFi to enable glampers to extend their stay in an area of natural beauty.
Stay plugged in while enjoying nature and your time away from home. Collective Retreats, a well-known glamping company, offers a unique package called work-from-tent that includes strong internet connection, a work table, a stand alone luxury tent with AC, unlimited coffee/tea, on retreat dining, and a complimentary bottle of wine upon arrival.
Whether it’s taking work on the road or having the urge to speak to a loved one, glampsites are able to help you stay connected. Electricity is available to charge electronics and WiFi as well.
Stay Well Prepared
In planning the glamping escape, it is vital to purchase travel insurance. Historically, travel insurance has provided an extra layer of protection should a trip be cancelled due to a natural disaster, act of terror or unexpected medical insurance.
In light of the global pandemic, many travel insurance providers have included coverage as it pertains to COVID-19. In fact, Consumer Advocate.org offers the following tips to help travelers navigate the different travel insurance options. “Look for customizable coverage.” “Get a comprehensive policy for once in a lifetime trips.” “Estimate how much travel insurance you need in advance.”
Credit cards and cashless, contactless transactions with Apple Pay and Google Pay have become extremely popular during the pandemic. It is important to verify the preferred payment options at the glamping sites before you venture on your getaway.
Our travel and lifestyle public relations professionals are here to help. Give us a call.
By Mariana Alvarez at Allen Marketing Communications, Inc.
NYC Boutique Lifestyle PR Agency Shares Insights For An Effective Internal Communications Program.
The global Covid-19 pandemic, social unrest and political precariousness has taught companies an important lesson -- internal communication is key to a company’s success. It reaffirms a level of commitment from management to employees during these unprecedented times.
Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency based in New York City provides invaluable tips for leveraging internal communications 1) to keep employees informed and engaged with the company and 2) to boost morale and 3) to foster a sense of community.,
Clear and Concise Message
For some businesses, communicating with employees without a clear message or strategic direction could wreak havoc on morale and productivity. In fact, communicating effectively with staff is equally as important as addressing others externally.
Implement a Seamless Intranet To Connect With Employees
Depending on the size of the company, the industry and the scope of the message, communicating and disseminating information among staff could be relatively manageable. Most employees have access to an internal drive, one-one conversations, website, project management tools, communique, newsletters, surveys, digital channels, social media, phone calls and emails. There should be no reason for teammates to be left in the dark when it comes to receiving relevant company news.
Employee communications have played a significant role during the pandemic. Some businesses have had to make the tough decision to have employees work remotely. Managers were concerned with maintaining workflow and had to explore ways to enhance the process of communicating effectively with their team.
Keep Employees Informed and Up To Date About Company Developments
For some staff, this was their first time working from home, separated from their co-workers. This posed unique challenges, such as the lack of supervision, technological issues, limited team collaboration, social isolation, distractions from home, and in some cases, working in different time zones. Keeping employees who remained in the office informed on how to remain safe during Covid-19 has been very important.
Gather Staff Feedback and Address Employee Concerns
Companies now have to experience employees returning to work with high levels of anxiety and expectations on job security, childcare, safety risks in commuting on public transportation and getting vaccinated in time for work. Engaging staff for feedback on how to transition back to work can help eliminate some of these anxieties.
For instance, management can provide online surveys to staff on their preference of a hybrid schedule, not returning to work in the office at all, working remotely full-time or working two to three days a week in the office. Discovering employees’ concerns early could help prevent them from losing interest in work or impacting their ability to perform their duties. Most importantly, responding to the results of the surveys in an impactful way can make a huge difference in how employees view their jobs overall.
It is really important to engage employees and make them feel connected to their place of employment. Happy employees are more productive and it reduces employee turnover.
Olivia Almagro is a consultant for Allen Marketing Communications, Inc. based in Miami, Florida and an adjunct business professor.
Solomoon, also known as unimoon, is a trend where newlyweds take separate vacations to relax and recharge after their wedding. The solo honeymoon trend is disrupting the wedding industry -- some couples are actively pursuing solo vacations to pursue personal interest alone or with friends.
Did you know . . .
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, sheds some insights on a solomoon trend.
Checking Off Individual Bucket List Trips
They say “absence makes the heart grow fonder.” Solo honeymoons give newlyweds, who cannot agree on their dream getaway, the flexibility to pursue his or her individual interest such as cooking or an active vacation.
The unimoon experience has been expanded to include traveling with close friends and family who share similar interests. The newlyweds who spend a little time away come back refreshed and recharged and ready to embrace their new life together.
Bleisure Travel -- Mix Business With Pleasure
Who says you can’t mix business with pleasure? The unimoon is an alternative for couples whose time off from work is not always in sync.
A recent survey shows “90 percent of millennials, 81 percent of Generation Xers and 80 percent of baby boomers engage in bleisure travel.” It is a common practice for frequent business travelers to extend their time in a particular destination especially if their significant other paid time off doesn’t coincide with his or her time off from work.
Honeymoons, on average, are a major expense for newlyweds and some couples can easily spend $4,000 or more. By extending time in a particular destination, it can present a substantial savings for some individuals especially as it pertains to airfare.
It is no secret that solo travelers pay more, especially from the single supplement fee from hotels and cruise lines. It is important for savvy travelers who embrace the solomoon to book early and look for travel deals.
Post Covid-19 Travel
After months of lockdown during the pandemic, some marriages have survived and others have taken its toll during the quarantine. Another twist on the unimoon is for married couples to take time away from each other to once again, relax and to have quality time away from a loved one.
As more couples embrace a solomoon, general managers and marketers at hotels and cruise lines and tour companies have an opportunity to tap into a growing segment of the solo travel market.
Our travel and lifestyle public relations professionals are here to help. Give us a call.
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