NYC Boutique Travel PR Agency Sheds Insight on Solomoon, A Wedding Travel Trend

Solomoon, also known as unimoon, is a trend where newlyweds take separate vacations to relax and recharge after their wedding.  The solo honeymoon trend is disrupting the wedding industry -- some couples are actively pursuing solo vacations to pursue personal interest alone or with friends.

Did you know . . . 

• The millennial generation is putting more emphasis on international travel experiences than any other generation before them, with those aged between 16 to 35 are more interested in traveling abroad in comparison to their elder generation by a massive 23 point margin. (Source:  MoneyInc.)

• Women are also the ones leading the way with solo travel, with a recent survey showing that 72 percent of women are likely to travel alone at some point in their lives. (Source:  MoneyInc.)

• It’s estimated that solo travelers will spend approximately 80 percent more than couples (depending on the destination), with the supplements fees meaning solo travelers are charged more for utilizing single rooms (Source:  MoneyInc.)

Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, sheds some insights on a solomoon trend.

Checking Off Individual Bucket List Trips

They say “absence makes the heart grow fonder.”  Solo honeymoons give newlyweds, who cannot agree on their dream getaway, the flexibility to pursue his or her individual interest such as cooking or an active vacation.

The unimoon experience has been expanded to include traveling with close friends and family who share similar interests.  The newlyweds who spend a little time away come back refreshed and recharged and ready to embrace their new life together.

Bleisure Travel -- Mix Business With Pleasure 

Who says you can’t mix business with pleasure?  The unimoon is an alternative for couples whose time off from work is not always in sync.

A recent survey shows “90 percent of millennials, 81 percent of Generation Xers and 80 percent of baby boomers engage in bleisure travel.”  It is a common practice for frequent business travelers to extend their time in a particular destination especially if their significant other paid time off doesn’t coincide with his or her time off from work.

Honeymoons, on average, are a major expense for newlyweds and some couples can easily spend $4,000 or more.  By extending time in a particular destination, it can present a substantial savings for some individuals especially as it pertains to airfare.

It is no secret that solo travelers pay more, especially from the single supplement fee from hotels and cruise lines.  It is important for savvy travelers who embrace the solomoon to book early and look for travel deals.

Post Covid-19 Travel

After months of lockdown during the pandemic, some marriages have survived and others have taken its toll during the quarantine.  Another twist on the unimoon is for married couples to take time away from each other to once again, relax and to have quality time away from a loved one.  

As more couples embrace a solomoon, general managers and marketers at hotels and cruise lines and tour companies have an opportunity to tap into a growing segment of the solo travel market.
 
Our travel and lifestyle public relations professionals are here to help.  Give us a call.

---