​WordPress has become primarily place to create a website. More importantly, it has introduced countless plugins that have been very useful for many website owners. Our topic in this post will talk about a WordPress plugin named WooCommerce.

Currently, WooCommerce holds the spot for the best e-commerce platform in the market. Not only that it's easy to use, but its pricing is also very flexible, allowing more people to use the service without overspending. But more about that later, because here are the essential reasons that you should know before picking WooCommerce.

Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to share insights for using WooCommerce to maximize your e-commerce platform.

1. Price Point
No one would like to spend so much money on a service that isn't worth it. Good thing, WooCommerce delivers everything that it promises in a flexible pricing range. If you're not convinced yet of what they have in store, then you can make use of their free service, which is also an excellent option for online business neophytes.

2. Expansive Features
Since WooCommerce is much like WordPress, users may have access to so many features and plug-ins that are offered on both platforms. While the numbers are overwhelming, there are several websites you can find online to check what plug-ins or tools to use for your specific endeavor.

3. Diversity and Freedom
WooCommerce promotes client freedom; that's why they don't put too many limits on the products they allow on their platform. It means that products that are likely to sell such that aren't granted in several websites can be taken advantage here.

4. Never-Ending Customer Support
Even if you've been using the service for an extended period, WooCommerce would still retain all their efforts to help you with any concern. You can look at it as an aftersales service.

Aside from that is also an expanding developer community that is continually pumping out content for users. It would allow you to quickly gain control access over the backend of your website without exerting too much effort.

5. Data Tracking and Analytics
A robust data tracking system is also available for you to know the behavior of your clients. It would allow you to build different strategies and techniques to increase your sales. If you want more options, WooCommerce has also integrated third-party analytics systems which you can freely use to know the statistics of your platform.

6. Arrangement and Organization
WooCommerce is unmatched when it comes to organizing content. By only using their beginner-friendly tools, you can quickly transform your platform into something that would look professional.

With the WordPress partnership, you can easily access different types of features that concern content and gaining exposure. Things like blogging, e-mail lists, and comprehensive product details are available for anyone to use.

WooCommerce also boasts a large user base which is live evidence that many sellers around the world trust their service. If you're looking for e-commerce that will help you step up your game, then definitely give WooCommerce a try.
Our talented team of web developers are here to help.  Give us a call. 

By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.

The impact of mobile applications on people's daily lives has grown exponentially within this decade. There's not much a lot of things to say about it because its emergence and improvement is evident.

While the majority of users worldwide are taking advantage of mobile applications because of social media platforms and online shopping, there's still a fair chunk of that massive user base that other sectors can grab. And sole proprietor businesses, in particular, took a shot and leveraged mobile applications.

Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions  to showcase how mobile applications bring to any size of businesses and enterprises.

Bigger Boost In Reach
Both the Android OS and iOS have their application marketplace, where users can download any types of applications they want with or without a fee. Most businesses offer free access to users to increase their reach and accessibility.

UberEats, for example, is a food delivery service that requires a specific amount of reach to become functional. McDonald's, on the other hand, is a restaurant that mostly uses its application to advertising their menu, while still offering customers the option to deliver food at the doorsteps of their customers.

Both of these make more profit, the more customers they serve, the more mobile applications are the perfect platform for them to achieve that goal.

Accessibility and Management
One thing that most people adore from mobile applications is their accessibility. Indeed, it is an invention that has allowed people to become more organized than ever before.
The mClinic application is an excellent example of the management side. It helps doctors and other medical professionals to organize their clinics and hospitals within just a couple of taps. This impact can be felt on the client's end as well.

Increased Brand Recognition
Another beauty of having an application for a business despite it being costly to develop is slight to a high increase in brand recognition.

Most businesses push this endeavor to stand out from the crowd and be ahead of their competitors. Tropical Roofing Products, for instance, saw this opportunity to grow because of the lack of roofing contractors and repairers on the app market.

Many sole proprietor businesses can take advantage of this, including computer repair services, landscaping providers, accountants for hire, etc.

Along with technology, businesses have also evolved and are now using a different approach to advertising, and generally reaching more people. Mobile applications have done such a great job combining all of these and benefiting both the businesses and their clients, as well.

Our talented team of web developers are here to help.  Give us a call. 

By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.

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​Long before smartphones took off as a commercial success, websites aren't usually optimized to look good in a mobile device. Website owners don't see mobile versions as a factor that they should consider when building one. But it all changed in 2015 when Google decided to implement a change in their algorithm, forcing every website developer and designers to pay importance to mobile users.

It is a turning point for a website to be mobile-friendly, as it proves effective for gaining traction and preserve audience retention.  Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to provide tips for making a mobile friendly website.

Adaptive Experience Through Responsive Website Design
A responsive design means that a website would effectively cope with the device being used by the visitor. It is visible through the layout, and it should always fit the size and orientation of the screen.

Back then, website developers had it a lot easier when it comes to optimizing their website, as they are only dealing with one platform. But in our current generation, different devices should now be considered along with different aspect ratios and screen orientations.

Responsive Website Design in Businesses
Businesses may also use responsive website design as an element to further their reach. There are several methods to approach this matter, but two important ones are worth it to know. Dynamic Serving appeals to vision, as it provides the same URL for the website but has different lines of codes for specific devices.

The second method that web developers may opt-in is the usage of another website that will be redirecting mobile users to a separate site. The first one sounds a lot easier and far better as it retains brand awareness and easy URL memorization.

Elements of a Responsive Website
There are a couple of essential elements for producing a responsive website. Arguably, all of them are very hard to pass, meaning that a responsive website can't be created without them.

• Grids - Having a smooth and useful grid can act as a foundation of a website right of the bat. It isn't just essential for keeping things organized, but it is also responsible for making mobile websites possible. A good type of grid is hard to construct, but it offers the best mobile viewing experience.
• Adaptive text and images - Much like the website is willing to change orientation, text, and images should also behave the same. The text should still appear the same across all platforms without being downgraded. Text should also act the same, and especially for businesses, choosing the best image to host on a website is crucial.
• Media queries - Going more in-depth and technical, media queries are the ones responsible for bending the rules of a desktop website. It is the main reason why they can exist on different platforms.

Responsive design is a must-have for any website owner in the current generation as the market for portable devices is still going strong, which means that more audiences are possibly on the way.

With that said, our talented team of web developers can help you create a responsive website design. Contact US if you want more information.

By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.

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WordPress is among the most popular platform for building a website. There might be many options in the market, but nothing comes to close to the brilliant features WordPress offers.

Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to spotlight key factors for using WordPress to build your website.

Important Note: Wordpress.org is our topic at hand and not WordPress.com. Both might look and feel the same, but they're entirely different in terms of usage and management.

1. WordPress service is free of charge
The software itself is free of charge, forever. You don't need to spend a single penny to use the services of WordPress, but before you can gain access to it and enjoy all of its features, you must first acquire a web hosting service and a domain name.
Once you have these two prerequisites at hand, you may now have the freedom to install WordPress.

2. WordPress offers free themes, plugins, and customized designs
WordPress has done an excellent job of introducing website building to ordinary citizens and those who don't have that much knowledge in programming or web development. A large chunk of WordPress' user base is composed of business owners and ordinary folks.

It has been made possible with their pre-built themes and plugins that can be easily accessed by any who has the software.

3. WordPress incorporates SEO in their system
Google and other standard search engines favor WordPress because of its easy presentation of data. That alone is very important for SEO because it thrives as a strategy for pushing webpages to the top ranks of search engines.

WordPress is already capable of doing SEO stuff; you can boost it a lot higher by using some of their plugins dedicated to such endeavor.

4. WordPress is well-protected
Because of how many people are relying on WordPress, the company itself has done measures to implement more durable layers of security to fend off attackers. Even so, these instances might still occur, that's why, as a user, you must take extra steps to ensure that you are immune to different types of attacks.

5. WordPress has diverse media management tools
WordPress has come a long way, from being just a blogging platform, the business has boomed into something much bigger. That said, they are now capable of displaying many media types that are proven to be a lot useful to many users, especially business owners.

WordPress is more than just a platform, but it is a tool that enabled a lot of percent of websites to go live without any interruptions, and the best thing about it is it's all free. If you want to get involved in this revolution, then we at Webster Solutions might be of great help. We provide a lot of services, and we promise that you won't worry much about dealing with the whole website building process.

You may choose from our wide array of digital services, including website hosting, design, and implementing SEO techniques to rank your website into different search engines.

Decide what you need, contact us, and let's talk it over.

By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.

 
“Influencer marketing is a form of collaboration.  A business collaborates with an influential person to promote something.  It can be a product, service or campaign.  Celebrity endorsements are the original form of influencer marketing,” says Hootsuite suite.
 
Social media influencer marketing is an effective way to boost a business and to establish a product or service as a pioneer in a particular industry.  Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands the importance of finding the right influencer to stimulate consumers buying decisions and to make recommendations about a particular product or service.
 
Our boutique travel and lifestyle public relations agency offers the following five tips for executing an effective social media influencer marketing campaign.
  
Devise influencer metrics, campaign goals and analysis framework – It is important to have an objective, a clear strategy and a purpose.   With the right marketing and measurements, the outcome can be achieved without any problem. 

Once the objectives have been established, it is utterly important to establish metrics for performance and measurements for success.  What specific KPI will be in place?  How will it create brand awareness?  How will you track engagements, videos views, and growth?
 
Look for the ideal influencer and get a hold of the right audience and communities – Once the campaign goal has been determined, then it is the time to think about the right influencer that will help your product or service grow. 

Our team can help clients identify the right influencer who can speak to the specific audience. The perfect influencer is the one who resonates with your brand, marketing objectives and content engagement and so.
 
Analyze growth potential including micro, macro, in-house metrics – In this phase, it is important to do access the potential growth at all micro and macro and in-house economic levels. 

In fact, our team helps clients develop  answers in advance for the queries such as the growth potential for the campaign.  How the brand is going to help the influencer in gaining more traction? How will the influencer assist the brand in getting more results?
It is important understand the close relationship between the brand, the influencer and the audience.
 
Focus on a specific platform – To start with, it is important to select the primary platform for achieving your objectives.  Make sure to use other social media platforms to amplify your message. 

While integrating your social media influencer marketing with the branding tactics of yours clients, it is important to analyze audiences. It is imperative to think of questions such as who is following the influencer?  What are the influencers interests?  What are their shopping behaviours?
 
It will actually help you select the right influencer and target the links, ads and posts to a particular audience that is more likely to complement with your website, brand, products and services.
 
Handle expectations with content deliverables and meeting requirements – This is the time to select the influencers based on this person’s ability to generate and syndicate content.   

Content is the king and the success will be defined indeed by how your influencer is going to address his or her audience and reach out to the people in the long run that will be effective for your marketing and promotional campaign.
 
In this digital era, promotional costs have been growing and companies are constantly looking at their ROI more so than even.   Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands that success is contingent upon choosing the right influencer for the right campaign.
 
We are here to help.  Give us a call.