“Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It can be a product, service or campaign. Celebrity endorsements are the original form of influencer marketing,” says Hootsuite suite.
Social media influencer marketing is an effective way to boost a business and to establish a product or service as a pioneer in a particular industry. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands the importance of finding the right influencer to stimulate consumers buying decisions and to make recommendations about a particular product or service.
Our boutique travel and lifestyle public relations agency offers the following five tips for executing an effective social media influencer marketing campaign.
Devise influencer metrics, campaign goals and analysis framework – It is important to have an objective, a clear strategy and a purpose. With the right marketing and measurements, the outcome can be achieved without any problem.
Once the objectives have been established, it is utterly important to establish metrics for performance and measurements for success. What specific KPI will be in place? How will it create brand awareness? How will you track engagements, videos views, and growth?
Look for the ideal influencer and get a hold of the right audience and communities – Once the campaign goal has been determined, then it is the time to think about the right influencer that will help your product or service grow.
Our team can help clients identify the right influencer who can speak to the specific audience. The perfect influencer is the one who resonates with your brand, marketing objectives and content engagement and so.
Analyze growth potential including micro, macro, in-house metrics – In this phase, it is important to do access the potential growth at all micro and macro and in-house economic levels.
In fact, our team helps clients develop answers in advance for the queries such as the growth potential for the campaign. How the brand is going to help the influencer in gaining more traction? How will the influencer assist the brand in getting more results?
It is important understand the close relationship between the brand, the influencer and the audience.
Focus on a specific platform – To start with, it is important to select the primary platform for achieving your objectives. Make sure to use other social media platforms to amplify your message.
While integrating your social media influencer marketing with the branding tactics of yours clients, it is important to analyze audiences. It is imperative to think of questions such as who is following the influencer? What are the influencers interests? What are their shopping behaviours?
It will actually help you select the right influencer and target the links, ads and posts to a particular audience that is more likely to complement with your website, brand, products and services.
Handle expectations with content deliverables and meeting requirements – This is the time to select the influencers based on this person’s ability to generate and syndicate content.
Content is the king and the success will be defined indeed by how your influencer is going to address his or her audience and reach out to the people in the long run that will be effective for your marketing and promotional campaign.
In this digital era, promotional costs have been growing and companies are constantly looking at their ROI more so than even. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands that success is contingent upon choosing the right influencer for the right campaign.
We are here to help. Give us a call.