 Wellness and self-care have become buzz words especially as it pertains to our physical and mental wellness during the last year and half. In fact, the Covid-19 pandemic has sparked a wellness sharing economy -- companies offering daycations, also known as micro-stays, at hotels and resorts and home owners renting private pools, tennis courts, hot tubs, boats and even their land for outdoor enthusiasts to glamp or camp. In this wellness sharing economy, savvy consumers only pay for the time they need -- one, three or more hours for a desperately needed getaway and then they return home. Daycations are also creating a financial lifeline for the hospitality industry looking to recoup the lost revenue from the Covid-19 shutdown. Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency, spotlights an emerging wellness sharing economy trend to help destination marketers and hoteliers capture their share of market and share of wealth in the lucrative wellness industry. Daycations Wellness Experiences Daycation, also known as micro-stays, quite simply, is one day away from home at a hotel, spa or a massage studio for rest and relaxation and then the individual returns home. The Covid-19 pandemic has seen a spike in micro-stays due the recent travel restrictions and lockdowns. “Hotels are capitalizing on the ability to sell the same room twice in one day, simultaneously offering savings to those looking for a place to rest outside of the common check in times. This innovation of booking by the hour allows for increased customization of stays, with hotels ditching defined check-in and check-out times,” according to Aetna Insurance. Day passes have also provided a new source of revenue for hotels during the second year of the pandemic. In fact, “several hotels across the country are now allowing guests to use its facilities without requiring them to stay the night. These amenities range from pools, salons, saunas, steam rooms, jacuzzi and more depending on the location,” according to WellSpa 360. Bathhouse is another popular daycation experience among wellness enthusiasts. Bathhouse provides relaxing facials, massages, thermal pools, steam rooms, and even a restaurant to dine in after your session. A great time is guaranteed whenever you step into the unique oasis. Rent a Private Pool or Hot Tub Founded in Swimly, a relatively new app, allows people to rent private pools or hot tubs. Families and friends can simply rent a private pool for one or two hours. The new app has exploded in popularity since many public pools have been shuttered during the pandemic. Swimly has also provided homeowners with a nice source of income since private pools and hot tub rentals range from $40 to $100. Reservations can be made via the Swimply mobile app for Android or iPhone, or on their website, swimply.com. Rent Private Basketball and Tennis Courts, Gyms “Joyspace, an app and website that is "democratizing luxury by allowing owners of awesome spaces to share them by the hour with those who would like to enjoy them," according to Travel and Leisure. The Covid-19 pandemic has created another enterprising opportunity for private home owners to rent their private basketball and tennis courts and home theaters. The hourly rentals present an excellent opportunity for individuals to social distance and to stay in shape during this coronavirus pandemic. Joyspace is coming to the market shortly and home owners and wellness enthusiasts can currently sign up for these services. The Covid-19 pandemic has sparked a wellness sharing economy providing a lucrative opportunity for hotels and private home owners to generate revenue during the new normal. Let our travel and lifestyle public relations professionals help hoteliers and resorts navigate the new developments as it pertains to a wellness sharing economy. By Mariana Alvarez at Allen Marketing Communications, Inc.
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 Wellness travel -- yoga and meditation retreats, spa vacations, holistic approach to diet and exercise, and sound healing -- has exploded during the Covid-19 pandemic as individuals seek destinations to relax and reinvigorate the mind, body and soul. In fact, research shows the wellness travel industry is a booming $1.4 trillion industry. The Global Wellness Institute reports that “out of the 87 percent of study respondents who intend to take a holiday in the next 12 months, 76 percent of them said this will include a wellness component. On average, 25 percent ranked their mental, physical and social well-being 5/10 or less.” Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency, spotlights mid-year wellness trends to help destination marketers and hoteliers capture their share of market and share of wealth in the lucrative wellness industry. One with Nature Nature therapy, also known as ecotherapy, forest therapy, forest bathing, grounding and earthing, green therapy, uses nature to improve a person's physical and mental health. Research shows “72 percent of travelers will embark on a trip to connect with nature, while 42 percent will include an outdoor activity on their trip.” Ecotherapy can be as simple as meditating near a tree or strolling around a local park or embarking on an active experience such as rafting or rock climbing. Other examples of nature therapy or green therapy or ecotherapy include spending time with animals on a farm, painting and drawing in a green outdoor setting, wilderness activities such as hiking and camping, The refreshing outdoor air helps to alleviate the stress, relax the mind, improves overall wellbeing and sleep. Wellness Apps During the Covid-19 pandemic, there has been a “35 percent increase in wellness apps to relax the mind, body and soul,” according to the Global Wellness Institute. Popular wellness apps focus on “mindfulness, yoga and pilates, home gym, jogging and walking, spiritual teaching, high intensity training and sound healing,” according to the Global Wellness Institute. Prioritize Your Mental Health It is no secret the “Covid-19 pandemic has caused a surge in anxiety and depression -- 36.9 percent for anxiety and 30.2 percent for depressive disorders,” according to the World Economic Forum. Mental wellness is a growing sector in the wellness industry. The Global Wellness Institute defines mental wellness “as encompassing four sectors --1) senses, space and sleep, 2) brain-boosting nutraceuticals and botanicals, 3) self-improvement and 4) meditation and mindfulness.” Simple elements such as aromatherapy, sound therapy and stress relief toys to more extravagant experiences such as flotation tanks, forest bathing can boost an individuals overall mental health. Immune Boosting Vacations The Covid-19 pandemic has made the general public aware about maintaining a healthy diet and incorporating immune boosting foods and exercise to protect against the coronavirus. “Traditional therapies, such as Ayurevic systems, offer a holistic approach to treatment that involves boosting mental, spiritual and physical health. Further, Ayurvedic therapies have been shown to boost immunity and lower the risk of chronic diseases, both of which are protective factors against coronavirus,” source Medical Tourism Magazine. In fact, luxury wellness resorts are incorporating more immune boosting vacations as part of their overall travel offerings to cater to this growing market. Wellness travel will be a key sector to reinvigorate the post Covid-19 travel industry. Research shows that “70 percent found an unexpected benefit to their lifestyle during COVID-19 with the top benefits being a deeper connection to family, eating healthier, less stress, better sleep and increased fitness.” Let our travel and lifestyle public relations professionals help you navigate current wellness trends. Give us a call. By Mariana Alvarez at Allen Marketing Communications, Inc.  Twitter is a “microblogging system that allows you to send and receive short posts called tweets.” Over the years, Twitter has become an influential social media platform for breaking news, up to the minute entertainment, as well as for individuals to stay connected and share their thoughts with a large audience. Research shows 178 million people use Twitter on a daily basis. This social media platform has become very influential in terms of moving the needle especially as it pertains to brand awareness for clients. Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency, stays on the pulse with new trends and industry developments. Here are the new features on Twitter.
In addition to the new features, it is also important to build your online presence. Research shows, the best time to tweet is 11 a.m. to 3 pm EST and 8 p.m. to Midnight since many Twitter users are active during these times. Other things to keep in mind to reap the benefits of Twitter.
In addition to these tips, it is important to make your Twitter account stand out on this social media platform. Simple Twitter accounts do not get the a lot of attention Consider Canva, an app where you can create unique logos and customize photos, or Vsco, another app with several eye-catching filters to make your posts stand out. Fonts are another great feature to consider as well. There are tons of free websites on the internet where you can personalize your own fonts to use on your profile and tweets. These ideas are a way for you to shine within a platform that holds millions of accounts. These exciting additions to the Twitter platform are available to explore. Keep each tip in mind to make your Twitter account stand out and maximize your presence on this social media platform. Our travel and lifestyle public relations professionals are here to help build your platform. Give us a call. By Mariana Alvarez at Allen Marketing Communications, Inc. |
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