Uncover New Features On Twitter

Twitter is a “microblogging system that allows you to send and receive short posts called tweets.”  Over the years, Twitter has become an influential social media platform for breaking news, up to the minute entertainment, as well as for individuals to stay connected and share their thoughts with a large audience. 

Research shows 178 million people use Twitter on a daily basis.  This social media platform has become very influential in terms of moving the needle especially as it pertains to brand awareness for clients.  

Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency, stays on the pulse with new trends and industry developments.  Here are the  new features on Twitter.

• Communities,  a new feature, allows Twitter users to socialize and create groups with other people that share the same interests. It is a very popular feature and it helps to increase your followers.   This is Twitter’s alternative to Facebook Groups.
  

• Spaces, another new feature on Twitter, allows users to interact with each other through live audio conversation.  It is Twitter’s version of Clubhouse. Celebrities pop in every now and then to surprise their fans ever since it started. It’s a way for people to be connected, not only through tweets, but also by talking to each other through the phone. 
  

• Super Follows, a new payment feature, allows users to charge the people following them which later provides access to more content. This feature includes access to never before seen tweets, a larger community to socialize with, and even a subscription to a newsletter. This is becoming more popular as the feature gains more popularity on the social media platform. 
  

In addition to the new features, it is also important to build your online presence.  Research shows, the best time to tweet is 11 a.m. to 3 pm EST and 8 p.m. to Midnight since many Twitter users are active during these times.  Other things to keep in mind to reap the benefits of Twitter.

• Know your audience.  It’s important to know your audience in order to reach the goal you want. Follow a large number of people with the same interests to gain a bigger and better following. 
  

• Stay up to date with the knowledge of when your target users are online. That will help you get an idea of when and how much you should tweet.  Twitter users retweet things they enjoy. Do some research and spend some time getting to know the community you are a part of on the social media platform.
  

• Educate yourself on the different trends occurring within the platform. New developments are made every day to help users interact with each other in a better way. 
  

• Don’t overwhelm your followers with random tweets. 
  

• Choose a topic that you want to tweet about and stick to it. 
  

• Post no more than eight to 10 tweets a day, depending on the importance of each one. 
  

• Set a specific time -- specific day and time -- to post. 
  

In addition to these tips, it is important to make your Twitter account stand out on this social media platform.  Simple Twitter accounts do not get the a lot of attention

Consider Canva, an app where you can create unique logos and customize photos, or Vsco, another app with several eye-catching filters to make your posts stand out. 

Fonts are another great feature to consider as well. There are tons of free websites on the internet where you can personalize your own fonts to use on your profile and tweets. These ideas are a way for you to shine within a platform that holds millions of accounts. 

These exciting additions to the Twitter platform are available to explore.   Keep each tip in mind to make your Twitter account stand out and maximize your presence on this social media platform. 

Our travel and lifestyle public relations professionals are here to help build your platform.  Give us a call.

By Mariana Alvarez at Allen Marketing Communications, Inc.

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