ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
Search

NYC PR Agency Offers Tips For Targeting Baby Boomers

9/24/2019

0 Comments

 
Picture
Baby boomers, consumers born between 1945 to 1966, have long been sought after by many marketers especially as it pertains to the travel and food and beverage industries.  Research shows this generation has the disposable income and the time to travel as well as invest in more in food and beverage products tied to health and wellness.

Allen Marketing Communications, a boutique NYC PR travel and lifestyle agency, advises our clients there are different variables to consider when targeting baby boomers.   For starters, personal touch is important with this group to build trust and garner their support for your product or service. 

So, how do you capture the attention for the savvy, discerning baby boomers?  Here are a few trends to consider when marketing to baby boomers.

New Twist On Something Old

In this digital age, many marketers are focused on social media channels such as Facebook, Instagram and YouTube to help move the needle for many of their products of services. 

However, this generation remembers direct mail, reading newspapers and magazines and even talking to a trusted advisor to gather information about a particular product or service. 

According to Small Business trends, “Online brochures and YouTube customer testimonials are two techniques that bridge the gap and will appeal to this target audience.”

When marketing to this generation on social media, it is important to create a platform for this group to ask questions and give their opinions.

Multi-Generational Travel

Baby boomers are often the ones leading the way with multi-generational travel – grandparents traveling with their children and grandchildren.  Multi-generational travel is an ideal way to hold mini-family reunions, to embark on a cultural tour or even a trip to trace a family’s ancestry.

This group has the disposable income to cover expenses associated with the multigenerational travel and destinations, hotels and cruises are wise to offer travel experiences to appeal to the different ages in the traveling party.

Health Oriented Food and Beverage Products
Baby boomers have led and they continue to lead the way as it pertains to organic, natural foods.  This group grew up in an era when people started to think about the health impact of having pesticides on their food.

This generation has influenced the general public to adopt a healthy, holistic diet and lifestyle often inspiring dietary crazes featuring a low-fat and low carb diets.

As the CBD-infused products are all the rave at the moment, our travel and lifestyle public relations professionals understands that this generation are open to trying CBD-infused products to alleviate a particular ailment.

Plant-based products such as sushi and hamburgers are tapping into this group’s overall philosophy for  maintaining a healthy lifestyle.

User-Friendly Website
A user-friendly, easy to navigate website is important for the baby boomer generation.  Quick, easy to read content which gets to the point will appeal to this generation. 

It helps to have a chat feature on your website with a live customer service representative who can answer any questions this baby boomer generation may have as they are surfing your website.

Our travel and lifestyle public relations team understands baby boomers are brand loyal.  This generation has worked hard during their career and they are willing to invest in right food product or travel experience.

We are here to help.  Give us a call.







0 Comments

    Archives

    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    November 2018
    October 2018
    September 2018

    Categories

    All

    RSS Feed

We Would Love to Have You Visit Soon!

Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

[email protected]

Quick LInks

  • Brand Development
  • Media Relations
  • New Product Introductions
  • Cause -Related Marketing
  • Special Events
  • Consumer Promotions
  • Social Media and Influencer Marketing
  • SEO Services NYC
  • Local SEO Services
  • Travel Trade
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact