Clubhouse is an audio-focused social media platform where discussions take place in real time. Clubhouse has virtual rooms where users may engage in talks on a variety of themes.

Once an exclusive sound audio app favored by industry influencers and celebrities. Clubhouse has quickly expanded its platform to companies and the general public. Here are key insights about this social media platform.

• “Clubhouse has over 10 million weekly active users as of 2023, which is remarkable for an app that is still relatively new. The platform's user base is varied and encompasses several industries and hobbies, resulting in a diversity of talks spanning from tech and business to art and entertainment. (Source: Clubhouse Data)
• There are approximately “700,000 rooms that are used on the app daily.” (Source: Clubhouse Data)
• “Clubhouse users are 18 to 34 for more than half of them. Of all age groups, 42 percent are between 35 and 54, and only 2 percent are 55 or older.” (Source: Clubhouse Data)

In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City offering social media marketing services, shares insights on how businesses can leverage this social media platform.

Once an invite-only audio-based social networking app, Clubhouse offers a unique opportunity to foster meaningful interactions and build brand awareness.

Define Your Objectives And Target Audience

It is important to decide on your target demographic audience and set clear targets. What do you want Clubhouse to accomplish for you? Are you trying to promote specific products or services, increase website traffic, or build brand awareness?

Your content strategy and engagement approach will be determined by your understanding of your objectives.

Optimize Your Clubhouse Profile

Your Clubhouse profile leaves a lasting impression on prospective followers. So, make sure of the following:

• Ensure your profile has an engaging bio that showcases the brand’s value propositions and expertise.
• Make sure the profile photo accurately captures the essence of your business.
• Fill in the right information by using the right keywords. You can also use emojis to highlight something specific.

Join And Participate In Relevant Rooms

Clubhouse’s topic-based room structure offers a great way to engage with your target audience and expand your market.

• Examine rooms that are relevant to your target market, industry, and niche.
• Engage in active participation in conversations.
• Offer insightful and indulgent comments.
• Interact with other users with similar interests.

The Clubhouse rooms can be categorized into three layers -- stage, front row, and audience. Click on these categories to access the information of the users. You can choose to follow them according to their interests to create a network of potential contacts.

Host Your Own Rooms

By hosting your own Clubhouse rooms, it creates an opportunity to tell your brand’s story. Organize discussions on trending consumer topics and social trends and engage your audience in the playground. Listen to your consumers in these discussions can help you understand consumer minds and construct a better marketing strategy next time.

Here are some suggestions for using your Clubhouse rooms as a marketing tool:

• Invite professionals from the field of your discussion topic and promote audience involvement.
• Get feedback on your business. For instance, you can pitch your new product or service to everyone in the room and get their feedback before launching it.
• Organize panels or Q&A sessions where your audience can interact directly with the representatives of your company.
• Sponsor rooms are to be acknowledged as the sponsor in the room even if it isn't the topic of the conversation.

Collaborate With Influencers

Collaborating with public figures and influencers can boost your brand’s visibility and authority on Clubhouse. Determine the trending influencers in your niche, then reach out to them about speaking at your rooms or co-hosting events.

Monitor & Evaluate The Results

Monitor your Clubhouse engagement data all the time, including:

• Conversation involvement
• Follower growth
• Room attendance

With these key points, you can determine what is effective, what requires improvement and the next discussion topic.

Shaping The Social Media World

As Clubhouse continues to evolve, its impact on social networking, brand building will be tremendous.  To keep ahead of the curve, our team of social media strategists can increase brand recognition, and interact with your audience, start growing your Clubhouse following for business right away.

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

TikTok has taken the world by storm in the constantly evolving social media space, giving brands a never-before-seen platform to market their products and services. It has not only revolutionized traditional social media marketing tactics but also influenced customer behavior, and created new revenue sources, becoming the focus of top marketers and companies in the world.

Since its launch seven years ago, TikTok, a short-form, user-generated video platform has quickly become a cultural powerhouse with more than one billion monthly active users. TikTok has become a popular social media platform for several reasons including

• An easy-to-use interface
• Algorithmic magic catering to personal tastes
• A wide range of interesting issues and trends across cultural boundaries.

The app's popularity is international, giving users a creative platform to express themselves via humor, science, dancing, music, and other mediums. TikTok's seamless fusion of community and entertainment has catapulted the platform to the forefront of social media, giving people worldwide a platform to express their creativity in 60 seconds or less.

What Is TikTok’s Demographic Reach & Users’ Population?

Although Gen Z users were among the first to adopt the platform, its attractiveness has subsequently expanded internationally. Businesses need to analyze the demographics of TikTok's user base in order to create ads that are both targeted and effective social media campaigns.

• According to TikTok data from 2023, “the United States has 116.5 million active users over the age of 18. This makes it the nation with the most users overall.”
• The gender identity distribution on TikTok is 44.7 percent male and 55.3 percent female among users. (Source: TikTok data)
• “Currently, approximately 32.5% of TikTok users in the United States are aged 10-19, with 29.5% falling into the 20-29 age group. However, the app's influence extends beyond these age brackets, making it a versatile platform for businesses aiming to reach a wide range of consumers.” (Source: TikTok data)

Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City offering social media marketing services shares key insights to help companies navigate the fascinating world of TikTok as a marketing tool.

Top Five Trends On TikTok For A Successful Social Media Marketing

In terms of profitability, leveraging TikTok trends for marketing may be very successful, particularly for companies trying to reach younger, tech-savvy consumers. Now, let's delve into the top five trends that businesses can leverage to amplify their TikTok advertising efforts:

●       Hashtag Challenges
TikTok thrives on challenges that drive user engagement. Make a branded hashtag challenge to draw people in and encourage original interactions with your business.

●      Influencer Collaborations
Influencer partnerships on TikTok can greatly increase brand awareness. Determine whether influencers have a following that is similar to your intended audience.

●      Behind-The-Scenes Glimpses
Offer a genuine glimpse into your company with behind-the-scenes content. This trend gives your brand a human face, whether it's during the creation of a product or an ordinary workday.

●      Educational Content
Capitalize on TikTok's educational trend by including quick tutorials, product demonstrations, or industry insights. The Washington Post has used TikTok to break down complex news stories into digestible and engaging videos earning the trust of new Gen.

●      User-Generated Content (UGC)
Encourage people to produce content that highlights your good or service. User-generated content (UGC) not only acts as real testimonials but also naturally broadens the brand's audience.

How Profitable Is TikTok For Businesses?

It is 100 percent true!

Businesses and marketers use various strategies on TikTok, including creating branded content, collaborating with influencers, participating in viral challenges, and utilizing TikTok's advertising features. According to the TikTok 2023 report, “78 percent of TikTok consumers made a purchase after seeing a product mentioned in TikTok content.”
Marketers can leverage TikTok’s trends and popularity by covering three main areas:

● Influencer Marketing – Influencers understand the marketing flow and trend better than any other agency. It is better to hire TikTok influencers to showcase your brand to a new audience, boosting awareness and sales.
● Original Content – The content calendar plays a huge role here. Though some trends quickly overlap others to be on your audiences’ minds, marketers are required to follow the current trend or challenge. And the easiest way to do so is to replicate or recreate the original one. This way, marketers can get some time to create an original TikTok video.
● Paid Advertisement – Quite a new addition, TikTok for Business is specially created for companies that can pay to be on top. With this, brands can run in-feed ads, create brand hashtags and personalized video effects.

Rev Up With The New Gen & Demands

It is important to stay abreast of trends, user data, demographics, and special features on TikTok to be successful in social media marketing on this platform. Business may carve out a niche and flourish in the dynamic TikTok community by analyzing your market, accessing TikTok's large audience, and adopting the hottest trends.
Our social media marketers are here to help companies reach new customers on TikTok. Give us a call.

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

While the fundamental principles of optimizing websites in organic search engines remain unchanged, the ways businesses use SEO strategies change with emerging trends. Since Google trends and consumer behavior are constantly evolving, it is important for businesses to work with the digital marketing agency to reap the rewards of an effective and advanced SEO strategy.

SEO For E-commerce

A global retail study shows “that more than half of the shoppers use Google to research products/services they wish to purchase online.” (Source: NEIL PATEL) This is why SEO is the basis of e-commerce digital marketing efforts. It helps your online business understand the ins and outs- your target audience, the quality score of your Google Ads, and how to generate a larger volume of online traffic.

By leveraging the right tools and updated versions of SEO trends, companies are halfway to success with their search engine ranking potential. In this blog, our partner agency, Yukti Digital, provides a sneak peek into the top SEO trends that increase website visibility and ROI.

SEO Keyword Research

A good e-commerce SEO strategy begins with good keyword research. This ensures you are choosing the right words in your on-page SEO strategy and boosting your SEO efforts. A long-tail keyword is often recommended by SEO experts for better search results.

The keywords are longer and more specific search phrases that typically contain at least two or three words or more and have low volume. These are significantly more valuable to an e-commerce store. These phrases also tend to convert at a much higher rate. Long-tail keywords are crucial for any business, but they are good, especially in a highly competitive niche.

Technical SEO And Page Speed

Before you begin with an SEO campaign, make sure to perfect technical SEO to ensure your e-commerce website runs smoothly and free of technical glitches. Technical SEO involves optimizing site speed through techniques such as image optimization, browser caching, and minimizing HTTP requests, improving overall performance. A good user experience thus leads to higher engagement, longer time spent on the site, and increased conversion rates.

Page speed is also critically important for e-commerce websites. Fast-loading pages contribute to a positive user experience. Users are more likely to stay on your website and engage with its content if pages load quickly. Slow-loading pages can lead to frustration and a higher likelihood of users abandoning the site.

Page speed is also a ranking factor for search engines such as Google. Faster-loading pages are often ranked higher in search results resulting in increased visibility and organic traffic, which is crucial for e-commerce websites.

Core Web Vitals – CWV

Google introduced Core Web Vitals in 2020 -- a set of user-focused metrics that measure the performance of web pages. These metrics are essential for providing a good user experience, and they are particularly important for e-commerce websites where user engagement and satisfaction are crucial for business success.

It is made up of three interaction measurements -- Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). In other words, Google evaluates how quickly page content loads, how fast a browser responds to a user’s input, and how responsive the webpage is.

In short, it is a ‘page experience’ score that determines the quality of your web pages. By improving your website’s CWV, you can improve the loading time of third-party scripts on your site. This is one of the vital components of SEO in 2023.

Make It Mobile Friendly

Do you know how your e-commerce website will thrive in a mobile-friendly landscape? A large number of shoppers are using their smartphones and tablets to make purchases online. Google also indexes the mobile version of a website. Using responsive web design techniques will create a flexible layout that adapts to different screen sizes. But what does it mean to turn to mobile-friendliness?

Mobile-friendly websites provide a better user experience for visitors accessing your site on mobile devices. These sites are designed to be responsive, meaning they adapt to different screen sizes, ensuring that content is displayed in an easily readable and navigable format.

Google prioritizes mobile-friendly websites in its rankings. It primarily uses the mobile version of the content for indexing and ranking. Having a mobile-friendly site can positively impact your search engine rankings, making it easier for users to find your website.

Impacting SEO With Content

Creating high-quality content for your e-commerce website involves crafting engaging product descriptions, compelling visuals, and a user-friendly interface. By combining engaging content with a user-friendly interface, you can create a compelling e-commerce website that attracts and retains customers.

In the coming years, content will always be king! Whether you create an article, blog, image, or video, everything must be unique and professional. Here, quality means your content should be error-free and include some useful pieces of information that your target audience enjoys engaging with. Using the right keywords in the content with high readability is the key to on-page SEO success.

Also, you must refer to “Google’s Search Quality Evaluator Guidelines E-A-T (expertise, authoritativeness, and trustworthiness).” (Source: Comrade Digital Marketing). Websites that demonstrate high levels of EAT are more likely to rank higher in search results, while those lacking in these aspects may find it challenging to achieve good rankings. It's important for website owners and content creators to focus on building expertise, authoritativeness, and trustworthiness to improve their search engine visibility.

Conclusion

What we learned is that SEO for e-commerce helps your website’s ranking, drives traffic to your store, and builds a strong customer base. It may sound easy, but there are lots of things to consider including concentrating on the best SEO practices and optimizing the critical areas of your website.

Finally, SEO for e-commerce is not an overnight process. Instead, it is an ongoing strategy that requires frequent surveys and updating from time to time as you go to get the optimum results.

By Sanjay Poddar, founder, Yukti Digital and consultant to Allen Marketing Communications, Inc.