TikTok has taken the world by storm in the constantly evolving social media space, giving brands a never-before-seen platform to market their products and services. It has not only revolutionized traditional social media marketing tactics but also influenced customer behavior, and created new revenue sources, becoming the focus of top marketers and companies in the world.
Since its launch seven years ago, TikTok, a short-form, user-generated video platform has quickly become a cultural powerhouse with more than one billion monthly active users. TikTok has become a popular social media platform for several reasons including
The app's popularity is international, giving users a creative platform to express themselves via humor, science, dancing, music, and other mediums. TikTok's seamless fusion of community and entertainment has catapulted the platform to the forefront of social media, giving people worldwide a platform to express their creativity in 60 seconds or less.
What Is TikTok’s Demographic Reach & Users’ Population?
Although Gen Z users were among the first to adopt the platform, its attractiveness has subsequently expanded internationally. Businesses need to analyze the demographics of TikTok's user base in order to create ads that are both targeted and effective social media campaigns.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City offering social media marketing services shares key insights to help companies navigate the fascinating world of TikTok as a marketing tool.
Top Five Trends On TikTok For A Successful Social Media Marketing
In terms of profitability, leveraging TikTok trends for marketing may be very successful, particularly for companies trying to reach younger, tech-savvy consumers. Now, let's delve into the top five trends that businesses can leverage to amplify their TikTok advertising efforts:
● Hashtag Challenges
TikTok thrives on challenges that drive user engagement. Make a branded hashtag challenge to draw people in and encourage original interactions with your business.
● Influencer Collaborations
Influencer partnerships on TikTok can greatly increase brand awareness. Determine whether influencers have a following that is similar to your intended audience.
● Behind-The-Scenes Glimpses
Offer a genuine glimpse into your company with behind-the-scenes content. This trend gives your brand a human face, whether it's during the creation of a product or an ordinary workday.
● Educational Content
Capitalize on TikTok's educational trend by including quick tutorials, product demonstrations, or industry insights. The Washington Post has used TikTok to break down complex news stories into digestible and engaging videos earning the trust of new Gen.
● User-Generated Content (UGC)
Encourage people to produce content that highlights your good or service. User-generated content (UGC) not only acts as real testimonials but also naturally broadens the brand's audience.
How Profitable Is TikTok For Businesses?
It is 100 percent true!
Businesses and marketers use various strategies on TikTok, including creating branded content, collaborating with influencers, participating in viral challenges, and utilizing TikTok's advertising features. According to the TikTok 2023 report, “78 percent of TikTok consumers made a purchase after seeing a product mentioned in TikTok content.”
Marketers can leverage TikTok’s trends and popularity by covering three main areas:
● Influencer Marketing – Influencers understand the marketing flow and trend better than any other agency. It is better to hire TikTok influencers to showcase your brand to a new audience, boosting awareness and sales.
● Original Content – The content calendar plays a huge role here. Though some trends quickly overlap others to be on your audiences’ minds, marketers are required to follow the current trend or challenge. And the easiest way to do so is to replicate or recreate the original one. This way, marketers can get some time to create an original TikTok video.
● Paid Advertisement – Quite a new addition, TikTok for Business is specially created for companies that can pay to be on top. With this, brands can run in-feed ads, create brand hashtags and personalized video effects.
Rev Up With The New Gen & Demands
It is important to stay abreast of trends, user data, demographics, and special features on TikTok to be successful in social media marketing on this platform. Business may carve out a niche and flourish in the dynamic TikTok community by analyzing your market, accessing TikTok's large audience, and adopting the hottest trends.
Our social media marketers are here to help companies reach new customers on TikTok. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.