How To Market Your Business On Clubhouse?

Clubhouse is an audio-focused social media platform where discussions take place in real time. Clubhouse has virtual rooms where users may engage in talks on a variety of themes.

Once an exclusive sound audio app favored by industry influencers and celebrities. Clubhouse has quickly expanded its platform to companies and the general public. Here are key insights about this social media platform.

• “Clubhouse has over 10 million weekly active users as of 2023, which is remarkable for an app that is still relatively new. The platform's user base is varied and encompasses several industries and hobbies, resulting in a diversity of talks spanning from tech and business to art and entertainment. (Source: Clubhouse Data)
• There are approximately “700,000 rooms that are used on the app daily.” (Source: Clubhouse Data)
• “Clubhouse users are 18 to 34 for more than half of them. Of all age groups, 42 percent are between 35 and 54, and only 2 percent are 55 or older.” (Source: Clubhouse Data)

In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City offering social media marketing services, shares insights on how businesses can leverage this social media platform.

Once an invite-only audio-based social networking app, Clubhouse offers a unique opportunity to foster meaningful interactions and build brand awareness.

Define Your Objectives And Target Audience

It is important to decide on your target demographic audience and set clear targets. What do you want Clubhouse to accomplish for you? Are you trying to promote specific products or services, increase website traffic, or build brand awareness?

Your content strategy and engagement approach will be determined by your understanding of your objectives.

Optimize Your Clubhouse Profile

Your Clubhouse profile leaves a lasting impression on prospective followers. So, make sure of the following:

• Ensure your profile has an engaging bio that showcases the brand’s value propositions and expertise.
• Make sure the profile photo accurately captures the essence of your business.
• Fill in the right information by using the right keywords. You can also use emojis to highlight something specific.

Join And Participate In Relevant Rooms

Clubhouse’s topic-based room structure offers a great way to engage with your target audience and expand your market.

• Examine rooms that are relevant to your target market, industry, and niche.
• Engage in active participation in conversations.
• Offer insightful and indulgent comments.
• Interact with other users with similar interests.

The Clubhouse rooms can be categorized into three layers -- stage, front row, and audience. Click on these categories to access the information of the users. You can choose to follow them according to their interests to create a network of potential contacts.

Host Your Own Rooms

By hosting your own Clubhouse rooms, it creates an opportunity to tell your brand’s story. Organize discussions on trending consumer topics and social trends and engage your audience in the playground. Listen to your consumers in these discussions can help you understand consumer minds and construct a better marketing strategy next time.

Here are some suggestions for using your Clubhouse rooms as a marketing tool:

• Invite professionals from the field of your discussion topic and promote audience involvement.
• Get feedback on your business. For instance, you can pitch your new product or service to everyone in the room and get their feedback before launching it.
• Organize panels or Q&A sessions where your audience can interact directly with the representatives of your company.
• Sponsor rooms are to be acknowledged as the sponsor in the room even if it isn't the topic of the conversation.

Collaborate With Influencers

Collaborating with public figures and influencers can boost your brand’s visibility and authority on Clubhouse. Determine the trending influencers in your niche, then reach out to them about speaking at your rooms or co-hosting events.

Monitor & Evaluate The Results

Monitor your Clubhouse engagement data all the time, including:

• Conversation involvement
• Follower growth
• Room attendance

With these key points, you can determine what is effective, what requires improvement and the next discussion topic.

Shaping The Social Media World

As Clubhouse continues to evolve, its impact on social networking, brand building will be tremendous.  To keep ahead of the curve, our team of social media strategists can increase brand recognition, and interact with your audience, start growing your Clubhouse following for business right away.

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.