Wellness Sharing Economy Emerges During Covid-19 Pandemic

Wellness and self-care have become buzz words especially as it pertains to our physical and mental wellness during the last year and half.  In fact, the Covid-19 pandemic has sparked a wellness sharing economy -- companies offering daycations, also known as micro-stays, at hotels and resorts and home owners renting private pools, tennis courts, hot tubs, boats and even their land for outdoor enthusiasts to glamp or camp.  

In this wellness sharing economy, savvy consumers only pay for the time they need -- one, three or more hours for a desperately needed getaway and then they return home.  Daycations are also creating a financial lifeline for the hospitality industry looking to recoup the lost revenue from the Covid-19 shutdown.

Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations agency, spotlights an emerging wellness sharing economy trend to help destination marketers and hoteliers capture their share of market and share of wealth in the lucrative wellness industry.

Daycations Wellness Experiences

Daycation, also known as micro-stays, quite simply, is one day away from home at a hotel, spa or a massage studio for rest and relaxation and then the individual returns home.  The Covid-19 pandemic has seen a spike in micro-stays due the recent travel restrictions and lockdowns.

“Hotels are capitalizing on the ability to sell the same room twice in one day, simultaneously offering savings to those looking for a place to rest outside of the common check in times.  This innovation of booking by the hour allows for increased customization of stays, with hotels ditching defined check-in and check-out times,” according to Aetna Insurance.

Day passes have also provided a new source of revenue for hotels during the second year of the pandemic.  In fact, “several hotels across the country are now allowing guests to use its facilities without requiring them to stay the night.  These amenities range from pools, salons, saunas, steam rooms, jacuzzi and more depending on the location,” according to WellSpa 360.  

Bathhouse is another popular daycation experience among wellness enthusiasts.  Bathhouse provides relaxing facials, massages, thermal pools, steam rooms, and even a restaurant to dine in after your session. A great time is guaranteed whenever you step into the unique oasis. 


Rent a Private Pool or Hot Tub
Founded in Swimly, a relatively new app, allows people to rent private pools or hot tubs.  Families and friends can simply rent a private pool for one or two hours.   

The new app has exploded in popularity since many public pools have been shuttered during the pandemic.  Swimly has also provided homeowners with a nice source of income since private pools and hot tub rentals range from $40 to $100.

Reservations can be made via the Swimply mobile app for Android or iPhone, or on their website, swimply.com.

Rent Private Basketball and Tennis Courts, Gyms
“Joyspace, an app and website that is "democratizing luxury by allowing owners of awesome spaces to share them by the hour with those who would like to enjoy them," according to Travel and Leisure.  The Covid-19 pandemic has created another enterprising opportunity for private home owners to rent their private basketball and tennis courts and home theaters.
 
The hourly rentals present an excellent opportunity for individuals to social distance and to stay in shape during this coronavirus pandemic.

Joyspace is coming to the market shortly and home owners and wellness enthusiasts can currently sign up for these services.

The Covid-19 pandemic has sparked a wellness sharing economy providing a lucrative opportunity for hotels and private home owners to generate revenue during the new normal.  Let our travel and lifestyle public relations professionals help hoteliers and resorts navigate the new developments as it pertains to a wellness sharing economy.
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By Mariana Alvarez at Allen Marketing Communications, Inc.

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