The impact of mobile applications on people's daily lives has grown exponentially within this decade. There's not much a lot of things to say about it because its emergence and improvement is evident.
While the majority of users worldwide are taking advantage of mobile applications because of social media platforms and online shopping, there's still a fair chunk of that massive user base that other sectors can grab. And sole proprietor businesses, in particular, took a shot and leveraged mobile applications.
Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to showcase how mobile applications bring to any size of businesses and enterprises.
Bigger Boost In Reach
Both the Android OS and iOS have their application marketplace, where users can download any types of applications they want with or without a fee. Most businesses offer free access to users to increase their reach and accessibility.
UberEats, for example, is a food delivery service that requires a specific amount of reach to become functional. McDonald's, on the other hand, is a restaurant that mostly uses its application to advertising their menu, while still offering customers the option to deliver food at the doorsteps of their customers.
Both of these make more profit, the more customers they serve, the more mobile applications are the perfect platform for them to achieve that goal.
Accessibility and Management
One thing that most people adore from mobile applications is their accessibility. Indeed, it is an invention that has allowed people to become more organized than ever before.
The mClinic application is an excellent example of the management side. It helps doctors and other medical professionals to organize their clinics and hospitals within just a couple of taps. This impact can be felt on the client's end as well.
Increased Brand Recognition
Another beauty of having an application for a business despite it being costly to develop is slight to a high increase in brand recognition.
Most businesses push this endeavor to stand out from the crowd and be ahead of their competitors. Tropical Roofing Products, for instance, saw this opportunity to grow because of the lack of roofing contractors and repairers on the app market.
Many sole proprietor businesses can take advantage of this, including computer repair services, landscaping providers, accountants for hire, etc.
Along with technology, businesses have also evolved and are now using a different approach to advertising, and generally reaching more people. Mobile applications have done such a great job combining all of these and benefiting both the businesses and their clients, as well.
Our talented team of web developers are here to help. Give us a call.
By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.