The World Tourism Organization reports “international tourists’ arrival grew by 6.8 percent in 2017, making it the biggest increase since 2010. U.S. travelers accounted for $211 billion dollars in terms of money spent on vacation.”
This is why, many countries, states and cities invest heavily in destination marketing to inspire first-time and repeat travelers to uncover the one-of-a-kind experiences to make their region the first choice among savvy travelers. Tourism, after all, stimulates local economies by having visitors spend money at hotels, attractions and restaurants and by providing employment for those in the tourism sector.
Allen Marketing Communications, a boutique NYC PR and marketing agency, often recommends an integrated marketing campaign for countries, states and cities to capture their share of market and share of wealth in this lucrative tourism industry. Our destination marketing campaigns are based on solid research to identify invaluable insights about current and potential customers, as well as identify new triggers for travel to make our clients area the first choice among consumers.
Our savvy travel public relations pros use media relations as the foundation for our campaigns to tell our clients stories, often tapping into key travel trends to generate credible third-party stories. Our team also implements consumer promotions, multi-city media tours, and trade shows to distinguish our clients from our competitors.
Our travel public relations agency is aligned with boutique advertising and digital marketing agencies to offer services for traditional print and broadcast advertising, as well as display and search engine marketing to ensure there is synergy in terms of all destination marketing channels.
Here are key insights as it pertains to destination marketing.
Our team has extensive destination marketing experience having represented Britain, Montreal, Ontario, Puerto Rico, Québec, Singapore, just to name a few countries.
We are here to help. Give us a call.