Food and beverage Industry is anticipated to generate $16,246 million in 2018. Revenue is expected to grow by 12.5 percent resulting in revenue of $25,979 million by 2020*
With so many food and beverage products on the market, it is important for food marketers to stay abreast for emerging trends. Allen Marketing Communications, Inc., a boutique PR and marketing agency specializing in food, beverages, and lifestyle products, stays abreast of emerging trends to help our clients stay timely and relevant for food and beverage reporters.
Here are key food trends to watch.
In addition to staying abreast with key industry trends, our savvy food and beverage pros use media relations as the primary vehicle to tell our clients stories and key them top of mind in the press. Our team can also implement an integrated marketing campaign – in-store promotions, cause-related marketing, trade shows and consumer promotions – to help our food and beverage clients break through the clutter and capture their share of wealth in these lucrative industries.
Social media is important for food and beverage marketing. Our team suggests posting two to three times per week with stunning images and videos to intrigue first-time consumers, as well as keep loyal customers connected to the food and beverage products.
Our boutique PR agency specializing in food and beverages is also aligned with boutique digital marketing agency. Depending on a client's budget, digital marketing – display advertising and search engine marketing – can be effective tools to elevate exposure for a food and beverage client.
With display advertising, it is a pay per click, client’s set the budget and clients are only charged once someone views your digital ad online. Search engine marketing, also known as re-targeting advertising, is another effective tool to present target ads to consumers who are already exploring our client’s websites.
Our savvy food and beverage pros are here to help. Give us a call.
We are here to help. Give us a call.
* Statistica Portal