Luxury lifestyle brands – travel, high end fashion, jewelry, wine and spirits – rely on consumer marketing public relations to build the prestige for luxury brands. Through clever marketing and PR, lifestyle marketers craft stories and help luxury brands grow their customer bases and reach their target audience.
When you deal with a Luxury Lifestyle PR Marketing Agency such as Allen Marketing Communications, Inc. that knows what to do, converting wealthy clientele isn't difficult. The perception of a higher sense of value is the secret to any company's success.
One area in the luxury lifestyle sector is the travel industry. The size of the world's luxury travel industry has been estimated at USD 1.20 trillion in 2021, and it is anticipated to expand at a CAGR of 7.6 percent from 2022 to 2030.
The industry is being propelled by growing spending by affluent travelers who desire to see uncharted locations and engage in innovative experiences. The sector has grown as a result of both the burgeoning short vacation trend and the global tourism industry.
The COVID-19 pandemic had an effect on this market's expansion. Luxury travel contributes significantly to global wealth distribution since the money spent on art, culture, restaurants, guides, and sporting events by luxury visitors is crucial to the local economies.
2023 will see its innovative reimagining as we emerge from the pandemic. Here are the top five luxury travel trends to watch.
The Covid-19 pandemic has increased the demand for wellness retreats to relax, recharge and rejuvenate the mind, body and soul. This year, the wellness experience has evolved to include body immunity, plant-based, and emotional healing retreats.
Body immunity getaways not only present a chance to travel but also provide substantial answers to any prospective health concerns. These wellness retreats offer the opportunity to benefit from medical wellness expertise in opulent settings in well-known locations across the world, keeping visitors physically and emotionally healthy.
The Covid-19 pandemic has inspired non-vegetarians to experiment with a plant-based diet as a natural way to boost their immunity. Plant-based retreats are providing wellness enthusiasts with information on how to maintain a diet that is rich in nutrients from plants, and more resorts will offer retreats and menus.
These retreats help visitors improve their mental well-being in a significant and long-lasting way through nutrition, exercise, and a variety of wellness and mental health therapies.
Sustainability Will Endure
Businesses in the tourism industry that want to remain relevant must set an example, imitate it, or risk becoming obsolete as people's awareness of the status of the planet grows. Since many travelers are looking for more environmentally friendly travel alternatives, an increasing number of hotels and tour operators are making significant (and crucial) efforts to be as environmentally friendly as they can to customers.
Sustainability depends on more facilities and activities being produced locally. This includes lodging alternatives that use more regional items in their bedrooms and restaurants, as well as tour companies that ensure their itineraries are ecologically responsible and support local economies by providing employment.
It's a known truth that sustainability is a popular subject. Energy is also. This is probably going to make firms that deal with travel pay more attention to energy use and use solar panels and LED lights to lower their carbon footprints. For this year and beyond, more environmentally friendly travel is set in stone.
Accepting The Unknowable
Although owning a boat has long been a sign of luxury travel, even for a short period of time, the world of private yacht excursions has never been more inventive—or seductive.
When you discover a location that you love visiting, you could be inclined to keep returning back there. The behaviors of passengers will, however, alter in 2023.
Nearly 73 percent of the more than 24,000 passengers questioned by Booking.com said they wanted to go to locations outside of their comfort zone. Additionally, 30 percent of travelers want to go to hidden cities to find novel and intriguing places to visit.
Thirty-eight percent of people who participated in the study desire to visit alien civilizations and look for UFOs. This could result in more people traveling to locations recognized for these types of activities.
The glamping industry has exploded and continues to grow as we emerge from the Covid-19 pandemic especially as nature seeking lovers escape to the great outdoors to stay in tipis, yurts, treehouses, luxury camping vans. In fact, the popularity of glamping is steadily increasing around the world, with Europe leading the pack with 35.11 percent of the market trend.
The illusion of being in the vast outdoors or cut off from the contemporary world while still having access to home comforts is the main draw of glamping for GenZers and Millennials, ages of 18 and 32. Travelers still prefer to preserve their social distance while on vacation and get away from the commotion and pressures of their everyday life, even after the pandemic.
Additionally, more people than ever before work from home, which increases both free time and the desire to travel and experience new things. Getting back to nature, even for a weekend, is becoming more and more popular among younger people who are still employed in offices.
GenZers and Millennials can now travel without making a commitment to being completely off the grid or disconnected from technology thanks to the improvement in the portability and accessibility of smaller digital gadgets. and WiFi connectivity.
Travel To Avoid Cultural Shock
Many of us have a certain schedule in life, which extends to travel. However, in a manner, the epidemic has made us weary of our daily routines. Because of this, a lot of travelers will seek out cultural shock in 2023.
More tourists are eager to see other cultures. Adventurers like to be pushed outside of their comfort zone on future trips rather than spending their time at all-inclusive resorts.
People now desire to go to underappreciated locations throughout the globe, try new delicacies, and pick up new languages, according to multiple polls.
Travel in 2023 will provide more intuitive, individualized experiences for travelers. Our luxury lifestyle specialists are here to help. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.