Have you been dreaming of going on an adventure with a change of scenery since the Covid-19 pandemic? You are not alone. Revenge travel, a new phenomenon coined in 2021, is a way for savvy travelers to “travel more due to lost time during the COVID-19 lockdowns.” (Source: Insight Vacation).
Revenge travel allows people to go on once-in-a-lifetime vacations and get their revenge against the Covid-19 pandemic that limited their chance to destress or experience wanderlust. The pent-up emotions coupled with more disposable income from little to no spending on leisure activities have created a travel industry working to keep up with demand.
Did you know . . .
“A survey of 2,000 Americans who traveled internationally in the last 14 months revealed 66 percent have a desire for “revenge travel” – defined as wanting to travel more, after feeling like they missed out on time and experiences due to the pandemic.” (Source: New York Post)
“Forty percent of consumers plan to go on vacation as much in 2023 as in 2022. One in three people plan to go more next year,” according to Skyscanner.
In this blog, Allen Marketing Communications, a boutique travel and lifestyle public relations agency, explores what revenge travel is, why this trend is taking over the industry, and how to make the most of your time and money.
Splurge-cation – Don’t Be Afraid to Spend More
The pandemic put the world on pause causing lost time and potential memories. Take the leap and go on once-in-a-lifetime adventures that may not have seemed possible before March 2020.
“A OnePoll survey commissioned by Exodus Travels showed that 77 percent of people that traveled in the past 14 months felt more like themselves and 80 percent of those individuals felt that it was beneficial for their soul and well-being.” (New York Post).
Spending more, or treating yourself to a splurge-cation, will allow you to get more meaning out of your travels through luxurious flights, rooms and experiences. “Expedia reports that forty percent of U.S. travelers are “more willing to treat themselves and spend money on their next trip” with 32 percent visiting bucket-list destinations.” (The Zoe Report).
Besides going all out on lavish locations there are less costly ways to splurge.
Bleisure Travel – Remote Work Has Increased Workcations
As offices begin opening up and people are starting to go back to work, some employees are looking to indulge in similar relaxing adventures. “Bleisure travel is a term encompassing those who combine a work trip with extended vacation time before, during or after their work event” (Forbes).
Bleisure travel –”combining business and leisure – is on track to become more popular than traditional business travel with 89 percent of people planning to add personal vacation time to their travels” (Travel Pulse). Bleisure travel is becoming more enticing because workers can spend more money on experiences since the flight is covered by their company.
Plan Trips in Advance
Oftentimes if a vacation is planned ahead of time airlines will offer no fees for canceling or changing flights. In a climate where there is high demand for travel and low supply, this can help you save now to enjoy more luxuries later. Using travel agents can also alleviate the stress of preparing for travel and anticipating any delays throughout the process.
Travel During The Off-Season
While Europe in the summer may seem glamorous, long lines and inflated prices will quickly rid of any extravagance. “The best time to visit Europe is in September or October because you are more likely to deal with smaller crowds, a greater variety of options in accommodations and an overall better value for your money.” (NPR).
Remember to keep in mind that other parts of the world are opening up for tourism. With revenge travel, splurge-cations and bleisure travel increasing in popularity. The travel industry needs to accommodate the increase in pent up demand.
Our travel and lifestyle public relations specialists can implement an integrated consumer marketing campaign to raise awareness for luxury amenities, fun excursions and built-in workspaces.
By Toyin Oluyede at Allen Marketing Communications, Inc.