Now that we are finally freed from the long confinement to our homes courtesy of a global pandemic, people the world over are itching to leave their couches and resume checking off travel destinations from their bucket list. 2023 is the perfect time for “creatively reimagining travel” after years of restrictions and barriers to entry from many destinations (Booking.com).
Air traffic the past year has skyrocketed, with “total traffic in September 2022… [rising] 57.0% compared to September 2021” (International Air Travel Association). More than ever, the travel industry is ready to bounce back and recover from its drought.
For globetrotters, the U.S. dollar is stronger than ever before. No matter whether you have domestic or international travel in mind, renewed and upcoming trends can redefine what it means to leave your home.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, takes a look at the more creative options for travel and the rise in air traffic are telltale signs of recovery in the industry.
Dig your luggage out of the closet, dust off your passport, and start brainstorming destinations with these six trends predicted for 2023:
Transformational travel can take many forms—for one, it could be visiting an awe-inspiring historical landmark, and for another, visiting the filming locations from a favorite TV show.
Embracing sights and cultural practices foreign to us can provide the fulfillment and self-betterment we need with new, uncharted experiences.
Certain trips provide journeys from a spiritual, religious, or artistic angle. Others are themed to provide specific emotional support.
“France, the U.K., Portugal, New Mexico, and Germany are the top destinations for “relaxation, exploration, and inspiration.” (Source: Travel Daily Media). Whatever you are seeking, there is bound to be a trip that fits with your idea of a call to adventure.
Indigenous and First Nations
Oftentimes, travel is an activity where we focus on our own needs and prioritize relaxation, but taking an educational route is another way to give new meaning to your trip. Supporting and learning about the experiences of Indigenous communities can widen your perspective while also providing financial support to groups who have been historically marginalized.
“The number of trips led by Indigenous people across the globe is rising” according to Condé Nast Traveler. The Aboriginals in Australia, the Indigenous populations in Central Africa, and the First Nations in Canada all offer opportunities to explore natural land from a new perspective.
The expertise of Indigenous communities is unparalleled by commercial avenues, and an educational spin on your next trip can help you gain a firsthand appreciation for these communities.
Cowboy - Cations
Imagine this: rolling hillsides, herds of horses and a ranch home all to adventure seeking travelers. That’s the pitch for Cowboy-Cations, where travelers can rent a private home on a swath of land and live out your childhood dream of roaming the countryside on horseback, wearing a wide-brimmed hat and spurs to boot.
Western states such as Montana and Colorado are ideal for these Cowboy-Cations,, where signs of civilization are outnumbered by the cows out in the pasture. In Nebraska, travelers can work side-by-side with real cowboys, find a horse companion for the duration of your trip, or engage in fishing and hunting.
Rural lifestyle is a mystery to those of us who live in suburban and urban areas, but, with these travel options, you can discover the charm of living in the farthest reaches of the countryside for yourself.
Physical and mental exhaustion plagues us as we work our 9-5 jobs, and travel is the optimal way to clear your head of the work grind. According to Travel Daily Media, “the number of solo [travelers] reserving trips for 2023 is up 24 percent compared to 2019.” Even if the pandemic has starved us of social connection, the return to normal routine has not been forgiving, prompting travelers to forego group experiences for the wellness benefits of solo excursions.
While wellness enthusiasts sit back with cucumber face masks at a spa, perfect their downward dog with yoga instruction, or embrace meditation techniques to relax the mind, wellness travelers can leave behind their mundane routine and catch a breather. There are destinations the world over which are ideal for achieving peak levels of relaxation: hot springs, waterfalls, zen centers, mountain retreats—the list goes on.
Reap the benefits of a much-deserved disconnect from all that plagues you in your everyday life. Once you arrive, remember to silence your phone, close your laptop, and breathe.
During the pandemic, phone calls and weekly scheduled FaceTimes had to suffice to keep our loved ones young and old safe. As we’ve gradually regained the confidence to visit our grandparents and grandchildren, there is no better way to reconnect with family than to book a multigenerational trip for the entire crew.
Many of us have had our fair share of isolation these past couple years, and reading a book on the beach does not sound nearly as enticing as reading a book on the beach while your nieces and nephews build sandcastles next to you. Global Family Travels, states that multigenerational travel is a “way to make up for the time and memories missed during the pandemic.”
If you haven’t seen your great-aunt in over a year, now is the time to plan a trip for the entire extended family to enjoy.
Hybrid Flight-Air Travel
This trend will be especially loved by those who fear being swept thousands of feet into the air—or whoever would like to save a bit of cash from those expensive flight fares. Hybrid flight-air travel poses the question of why planes are our go-to for transportation.
What happened to taking the train, those red buses in London, or the boats of Venice? Well, they did not disappear with the invention of the airplane, and they propose a solution for diminishing carbon emissions.
Sustainability is becoming a priority for many travelers, and “riding by rail can reduce our footprint by up to 90 percent compared with flying the same distance” (Travel Daily Media). These alternatives are not only helpful for the environment but provide a way to support small businesses and transform a grueling nine hour flight into multiple sightseeing experiences.
Our forefathers once had no choice but to travel by train, bus, or boat, and bringing that old-time charm back may be the key to improving the environment. Hybrid travel presents the travel itself as the journey rather than the destination, as the age-old saying goes.
2023 presents endless opportunities for savvy travelers to resume traveling domestically and abroad, checking our bucket list destinations. Our team of savvy travel and lifestyle public relations professionals are here to help savvy marketers reach new and existing customers with these emerging travel trends.
By Caitlin Moehrle at Allen Marketing Communications, Inc.