During the COVID-19 pandemic, many entrepreneurs realized that they needed to rapidly pivot their business strategies online in order to keep operating during the lockdown. You may have launched an ecommerce store so that your customers could continue to patronize your business while staying home.
But if you rushed to launch your online store, you may need to make some changes in order to bring in more sales and create a better customer experience after the pandemic. From revising your marketing strategy with Allen Marketing Communications, a boutique travel and lifestyle public relations agency, to investing in better customer service, here’s how you can grow your ecommerce business during the pandemic recovery period.
Boost Your Business Skills
Maybe you’ve realized that you need to brush up on some important business skills, and trying to learn certain aspects of entrepreneurship on your own isn’t getting you quite the results you want. Heading back to school for an MBA program could be a great investment.
By enrolling in an online MBA program you can expand your general business knowledge, learn more about strategy and management, become a better leader, and master the arts of self-awareness and self-assessment.
Optimize Your Website
If you quickly developed a basic ecommerce website, now is the time to take a look at your site’s design and determine if there is anything you need to change. Constant Contact recommends highlighting your most popular products on the home page, using a pop-up sign-up sheet to encourage people to join your mailing list, and using big, scannable headers and bright images. You can also work on improving your search engine optimization strategy.
Expand Your Digital Marketing Efforts
When your business is online, you need to focus heavily on digital marketing! You can incorporate everything from email marketing campaigns to social media advertising on platforms like Facebook into your strategy. But you don’t have to master every aspect of digital marketing on your own. Instead, you can hire an expert to help.
For instance, if you run a lifestyle business, you may want to work with a lifestyle public relations agency to expand your reach. If you run a travel-related business, you’ll definitely want to invest in digital marketing during the recovery period, and working with a boutique travel public relations agency can be a great choice.
Improve Your Customer Service
When your customers are shopping online, concentrating on outstanding customer service is the best way to create a genuine connection, despite the lack of face-to-face communication. To give your customers the best service possible, Business recommends offering communication channel options like video chat, phone calls, or a live chat tool; following up after solving problems for customers; and giving them the opportunity to provide feedback.
Launch a Mobile App
As we move into the recovery period, your customers will be spending more time on the go. How can you make it easier for them to shop at your ecommerce store? Develop and release a mobile app that customers can download for their smartphones!
If you know your way around app development, you can design the program yourself, but if not, you can always hire a freelance mobile app developer. Before hiring anyone, make sure to check out their portfolio for examples of their previous work.
Shifting from running a brick-and-mortar business to managing an ecommerce store is challenging! But as an entrepreneur, you know how to think on your feet and adapt to overcome obstacles. With these tips, your ecommerce store will thrive after the pandemic.
Ready to invest in a new PR strategy for your brand? Allen Marketing Communications, a boutique travel and lifestyle public relations agency, can support you with everything from media relations to social media marketing to hosting events!
We are here to help. Give us a call.
Guest post by Chelsea Lamb at Businesspop.net
Photo via Pexels