Facebook is the most widely used social media platform. “More than 2.7 billion people use the platform every month,” according to Statista, “giving it a lot of power when it comes to marketing your business.”
Recently, Facebook has made a few changes to the social media platform -- new algorithms, email marketing capabilities, Collab, a new app similar to TikTok, just to name a few enhancements. Allen Marketing Communications, a boutique NYC travel and lifestyle PR agency, guides marketers through the new changes/
Facebook Business Suite
Facebook Business Suite streamlines content -- create, schedule, post -- on Facebook and Instagram, while also creating one interface for all of Facebook’s companies, such as Messenger and WhatsApp. This allows users to access all of these platforms in one place.
This new feature promises to save businesses and influencers time, as they are able to post on multiple platforms at once. In addition, Business Suite insights can help you learn what your customers are looking for and tailor your content to that vision!
Individual posts can now be assessed with less difficulty using analytics integration as well.
Email Marketing Tools
While they are still being tested in a smaller group of Facebook users, new email marketing tools should be coming to the platform for everyone soon. These tools are intended to help businesses and pages reach customers - both new and existing - through digital marketing.
As Facebook has access to multitudes of user data, business can utilize it to create extremely helpful tools. While we’re still waiting for Facebook to reveal more about this new feature, it appears to be a big benefit for businesses.
Currently, Facebook’s algorithm tailors your News Feed to best fit your interests based on the accounts and posts you interact with the most frequently. As of March, users are gaining more control over their own feed.
There will now be a “feed filter bar” that will allow users to change the order in which they see posts. The bar offers three options:
Integrating with Shopify
Shopify helps businesses or individuals sell their products. Anyone is able to make an account - after paying for the subscription - and set up their shop.
One of the largest benefits that Shopify supplies is Shop Pay, which is one of the quickest ways to check out while still keeping your information secure. In fact, Shop Pay is about 70 percent faster than the typical online checkout.
Now that Shopify is integrating with Facebook, it’ll be much easier to purchase products on the platform, making it an even better place to market and sell.
TikTok has become increasingly popular over the past year, and it has been proven to be a great place to market and advertise products. Facebook has been watching, and now they’re working on a similar app: Collab.
While Collab is only in the beta stages right now, so users require an invite to join. While it might be a little while before it’s widely available, it’s worth paying attention to, especially if it has a similar impact to TikTok.
Facebook has made many changes in the recent past that make it the ideal place to market and sell goods, and it looks like they’ll only continue to do so.
Let Allen Marketing Communications, a boutique NYC travel and lifestyle public relations agency, help you navigate these changes.
By Kendall Mason at Allen Marketing Communications, Inc.