ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
Search

Learn About Five New Changes From Facebook

5/2/2021

0 Comments

 
Picture


​


Facebook is the most widely used social media platform. “More than 2.7 billion people use the platform every month,” according to Statista, “giving it a lot of power when it comes to marketing your business.”


Recently, Facebook has made a few changes to the social media platform -- new algorithms, email marketing capabilities, Collab, a new app similar to TikTok, just to name a few enhancements.  Allen Marketing Communications, a boutique NYC travel and lifestyle PR agency, guides marketers through the new changes/ 

Facebook Business Suite
Facebook Business Suite streamlines content -- create, schedule, post -- on Facebook and Instagram, while also creating one interface for all of Facebook’s companies, such as Messenger and WhatsApp. This allows users to access all of these platforms in one place. 

This new feature promises to save businesses and influencers time, as they are able to post on multiple platforms at once. In addition, Business Suite insights can help you learn what your customers are looking for and tailor your content to that vision! 

Individual posts can now be assessed with less difficulty using analytics integration as well. 

Email Marketing Tools
While they are still being tested in a smaller group of Facebook users, new email marketing tools should be coming to the platform for everyone soon. These tools are intended to help businesses and pages reach customers - both new and existing - through digital marketing. 

As Facebook has access to multitudes of user data, business can utilize it to create extremely helpful tools. While we’re still waiting for Facebook to reveal more about this new feature, it appears to be a big benefit for businesses. 

Feed Control
Currently, Facebook’s algorithm tailors your News Feed to best fit your interests based on the accounts and posts you interact with the most frequently.  As of March, users are gaining more control over their own feed. 

There will now be a “feed filter bar” that will allow users to change the order in which they see posts. The bar offers three options:
  • Posts shown in chronological order
  • Posts ordered by the algorithm
  • Posts from friends and other favorite pages

Integrating with Shopify
Shopify helps businesses or individuals sell their products. Anyone is able to make an account - after paying for the subscription - and set up their shop. 

One of the largest benefits that Shopify supplies is Shop Pay, which is one of the quickest ways to check out while still keeping your information secure. In fact, Shop Pay is about 70 percent faster than the typical online checkout. 

Now that Shopify is integrating with Facebook, it’ll be much easier to purchase products on the platform, making it an even better place to market and sell. 

Collab
TikTok has become increasingly popular over the past year, and it has been proven to be a great place to market and advertise products. Facebook has been watching, and now they’re working on a similar app: Collab. 

While Collab is only in the beta stages right now, so users require an invite to join. While it might be a little while before it’s widely available, it’s worth paying attention to, especially if it has a similar impact to TikTok. 

Facebook has made many changes in the recent past that make it the ideal place to market and sell goods, and it looks like they’ll only continue to do so. 

Let Allen Marketing Communications, a boutique NYC travel and lifestyle public relations agency, help you navigate these changes.

By Kendall Mason at Allen Marketing Communications, Inc.







0 Comments



Leave a Reply.

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    November 2018
    October 2018
    September 2018

    Categories

    All

    RSS Feed

We Would Love to Have You Visit Soon!

Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

[email protected]

Quick LInks

  • Brand Development
  • Media Relations
  • New Product Introductions
  • Cause -Related Marketing
  • Special Events
  • Consumer Promotions
  • Social Media and Influencer Marketing
  • SEO Services NYC
  • Local SEO Services
  • Travel Trade
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact