The style and creativity in doing content marketing vary from person to person. Usually, people who do content marketing are either writers or digital marketers, or both. Doing content marketing, though, typically requires the inception of unique strategies and ideas.
In this article, our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions, to provide a personalized guide for content marketing.
Make Sure Content is Clear and Realistic
Ensure your content is written in a way that delivers a message without stirring up a confusion among readers. If readers aren’t able to understand what your content says, they are not going to relate or identify with it. You lose readers as your potential customers if they distance themselves away from your content.
Likewise, if your content gives false promises, you mislead your readers or potential customers. One of the things that can turn your potential customers off for good is getting misled, and, thus, receiving false promises.
Identifies With the Needs of the Buyers
Your content has to be appealing, without sounding forceful in winning readers as customers. Content marketing angles towards being informative, instead of sales. But, even so, your content needs to imply its relation with or identification to the needs of the buyers. Failure to do so will not evoke a final call to action from potential customers.
One of the ways your content can identify with the buyers’ needs is through the discussion of issues potential customers can relate to. These issues can be everyday events that are somehow related to the products and services your business sells and offers.
Analyze Analytics to Monitor Your Content’s Success
The evidence says it all when it comes to proving a success as it occurs. With this said, analyzing the Google analytics of your content is the key to finding out if it’s successfully visible on Google. Being successfully visible on Google equips your content to maximize its chances of reaching out to the target audiences it’s meant to reach.
The primary Google analytic that’s helpful for you to utilize in measuring your content’s success is search engine optimization or SEO. Thus, the inclusion of high-ranking keywords without doing keyword stuffing in doing so is the primary means of enabling your content to rank on SEO in Google search results.
Put keywords, ideally, on the first, middle, and end of the paragraphs of your content only to avoid keyword stuffing.
Maintain Your Content’s Consistency and Keep it Regularly Updated
Keep the keywords in your content consistent in accordance to the daily or weekly trends on Google search. You can use popular keyword research tools, like Ahref and Google keyword planner, in searching for regularly updated trending keywords.
Furthermore, you have to see to it the information in your content is regularly updated to make it accurate. Giving false information is a ground for your content to be tagged as spammy, and, hence, for Google to likely take it off its search results.
Plus, readers or audiences that come across inaccurate information in your content are going to likely deem you as untrustworthy and unbelievable. The provider of the information of any sort is responsible in ensuring the facts and data provided are accurate and true.
You Can Reuse Your Content
The good news about doing content marketing is that there’s no downside in reusing or repurposing your content. Reusing your content means you can repost it on several websites and social media platforms simultaneously.
Each site or online platform has a different set of audiences. So, likely, you shouldn’t encounter any audiences or readers that’ll complain that you repeat sharing the same information and data in the content you post.
Align Your Content Marketing Efforts with the Concepts of Platforms
The concepts are compatible with the platforms your articles are posted on if you align your content marketing efforts with the websites’ themes. Audiences don’t find it attractive that the places where your articles are found don’t appear harmoniously with the content.
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By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.