Digital marketing is very important to help companies, whether you are a start up or an establish brand, stand out from your competitors.
In this article, our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions, a partner agency, provide invaluable insights about what to look for in a digital marketing agency.
Look for Creative Talent
To have a successful digital marketing campaign, it is important to hire creative talent.
Creative people usually have unique skills to help your brand stand out from your competitors. Your digital marketing agency should be able to identify your unique value proposition to help you break through the clutter.
Remember, being unique is the source of conceiving something new and useful in this world, most of the time. Being unique may just lead you to do something positively influential.
The Power to Persuade People
Digital marketing is similar to offline sales. The only difference between the two is that digital marketing involves online advertisements and selling. So, as an aspiring digital marketer, it’s best that you empower yourself with the ability to persuade people.
The good thing about selecting a digital marketer, the agency is doing the persuading online, and not in person. It’s easier to persuade people if you don’t do it in person.
A really good campaign will convince potential customers to make purchases.
Have an Accurate Interpretation of Web Design
Although web design is not directly part of digital marketing, these two areas of expertise are somehow related. Websites need good designs. Without having appealing designs, there’s no way websites can go live online, and, in turn, be used for digital marketing purposes.
In digital marketing, websites are the center of the universe for all marketing campaigns --it is the first point of contact customers will have with your brand.
It is important for your digital marketing to stay abreast of the latest technology and include AI and VR experiences into the website to enhance the visitor experience to your website.
Skills and Knowledge in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Most digital marketing activities take place in Google. A professional background in SEO, thus, is prerequisite into mastering how things work in Google search. Having knowledge and skills in SEM enhances digital marketer skills.
The difference between SEO and SEM is that the latter comprises of paid ads, while the former doesn’t. Extensive study of keywords utilized in searches is the foundation of SEO.
Content marketing is closely associated with digital marketing. Sometimes, these two things can be separated individually. However, those instances are rare.
Content marketing is done by writing and publishing content. It is important to post blogs on your website at least two, sometimes three times a week to increase your company’s visibility in online searches.
Take your content marketing a step further and post your blogs, video and stunning pictures on your social media platforms – Facebook, Instagram, Twitter and LinkedIn and Google My Business to enhance your company’s visibility in online searches.
Video marketing is a very important element of digital marketing. It helps to increase your brand visibility in online searches and provide invaluable back links to help drive traffic your website.
According to an article published in Digital Marketing Institute, eight out of 10 people bought items after watching a marketing video online.
Data/Analytics Analysis Skills
One thing is for sure: Numbers don’t lie! You’re likely aware that the statistical figures acquired from analyses of performances of search, social media, and Google analytics results comprise of the information you can truly trust as credible.
Two of the popular tools in accessing and monitoring digital marketing data are Moz and Ahrefs.
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By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.