The wellness industry is flourishing at the moment to meet the need for wellness retreats and trips. Self-care is all the rage at the moment as consumers seek ways to relax, rejuvenate and rewind, as part of their overall physical and emotional well-being.
Did you know . . .
· “As we emerge from the pandemic, Global Wellness Institute predicts that the wellness economy will return to robust growth. We project 9.9 percent average annual growth, with the wellness economy reaching nearly $70 trillion in 2025.” (Source: Global Wellness Institute)
· “The worldwide spa and wellness sector is worth $4.5 trillion” (Source: US Chamber of Commerce), “with the United States accounting for $18.3 billion” (Source: Statista) market share.
The Covid-19 epidemic made a huge contribution to changing the market -- people's attitudes about wellness, medicine, and taking care of their bodies have changed as a result of the prescribed social distancing standards and other health regimens.
Allen Marketing Communications, Inc., a boutique Spa Wellness PR agency, is devoted to exploring emerging spa trends and best practices that may provide savvy marketers insights to tap into this lucrative market.
Here are the 2023 wellness trends.
Wellness Travel - Indigenous Inspired Travel
Wellness travel is exploding to focus more on authenticity and a deeper cultural experience. This year, wellness enthusiasts are seeking out indigenous therapies such as Temazcal (sweet lodge), sacred cacao ceremony, Ayahuasca (or Mother Ayahuasca) for its healing properties and a greater sense of consciousness.
An indigenous-inspired experience is a holistic approach that cures imbalances while also preventing disease. Indigenous inspired therapies have allowed individuals to connect with nature and the spiritual world for thousands of years to reap the healing properties.
Many things may change when you connect to all aspects of yourself, explore your higher awareness, and learn more about the world around you. Initially, experiences might be quite difficult and hard. But if you enter the realm of indigenous-inspired healing and submit to the process, you will find a lot of light, love, and beauty.
Research from Mood Media shows, "75 percent of all emotions created every day are attributable to scent". As a result, the abundance of fragrances on the market now serves as a bridge between sensory enjoyment, well-being, and cerebral stimulation.
Advances in neuroscience and neuroaesthetics demonstrate that when the senses are integrated, they enhance our human experience. Nature is multisensory, and it turns out that humans are as well.
Now, marketers are tapping into several senses at once to improve well-being results, intensify the wellness experience, and impact behavioral change—think of it as utilizing numerous sensory signals in a harmonic manner to deepen meditation. With a deeper understanding of the facts, wellness businesses are employing multimodal integration to deepen and intensify felt experiences.
Wellness And The Workplace
“Since the 1980s, employers have carelessly tossed the term "wellness" about. But we have nothing to show for it four decades later. 70 percent of knowledge workers worldwide have experienced burnout in the last year, according to new global research, and 38 percent of employees despise their employment so much that they wouldn't wish it on their worst enemy.” (Source: Global Wellness Summit).
The Covid-19 pandemic has accelerated the changes to the workplace to include mental health well-being —as well as increasingly empowered employees—things are changing for the better. Employers have also had to rethink, from protected time off to finally embracing women's health concerns.
In this trend, we look at how superficial health at work initiatives are giving way to more real solutions. Better balance is being achieved through initiatives such as extended, company-wide vacations and the "right to disconnect" from emails after hours.
Employers are making in-person time count with memorable offsites and gatherings at wellness resorts and social wellness clubs (meetings held in ice baths are officially a thing); and previously stigmatized topics, such as menopause and infertility, gaining the attention of the world's largest employers.
Personalized Self-Care Programs
Personalization is becoming more important throughout the employee wellness spectrum. Health counseling, on-demand exercise courses, and self-care subscription services are a few examples. Personalization has been logical before Covid-19, but with many people working remotely, it has become much more obvious.
Take, for example, on-demand exercise courses and self-care subscriptions. More than 53 percent of firms want to increase their investment in these sorts of employee perks this year. (Source: Academic to Innovate Human Resources)
Both alternatives allow workers to choose whatever health and well-being program best meets their interests and requirements, as well as the freedom to interact with the service when and when it is most convenient for them.
Wellness and Beauty
As the devastation of the Covid-19 outbreak fades, one thing is clear: science reigns supreme. The trend toward data-backed beauty products has never been more visible. We're witnessing a shift away from the "clean beauty" debate (with all of its confusing promises) and toward a need for science-backed goods.
In this trend, we examine the transition from greenwashing and misleading promises to today's innovative — and much-welcomed — medical, bio-positive, and tech-forward product development, and speculate on what the future may hold. Wellness and beauty trends “are seeing a revolution driven by beauty consumers who want more: more information and transparency, more results-driven beauty technology, more science in component formulations, and biotech formulations that are much more effective than natural extracts.” (Source: Global Wellness Institute)
By employing science and technology to safeguard supply chains and open the path for innovation, the beauty and wellness sectors have the chance to revolutionize the way consumers perceive synthetic chemicals.
Climb To New Heights
The spa and wellness culture has several facets beyond just taking care of one's bodily and aesthetic well-being. The human connection is one of the other important levels.
There is no reason why your spa business can't prosper and scale new heights as long as you are using flexible marketing strategies of Spa Wellness PR Services and adopting new technology to complement your upscale spa services and first-rate guest experiences.
Get in touch with Allen Marketing Communications, Inc., and incorporate the newest spa wellness PR trends into your business.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.