Wellness travelers, historically, have embraced yoga, meditation, hiking, and spa treatments to relax, recharge and revitalize their mind, body and soul. Now, wellness travelers are embracing the holistic practices of indigenous cultures, sparking the indigenous tourism trend to enhance their physical, emotional, and spiritual well-being.
Did you know . . .
The Covid-19 pandemic has inspired individuals to explore non-traditional ways for self-care, to reconnect with nature and to seek authentic cultural experiences. In the wellness industry, indigenous travel has become increasingly popular because 1) this indigenous community has always had a deep connection with nature and 2) wellness travelers embrace the healing practices of sweat lodges and medicinal plants.
In this blog, Allen Marketing Communications, Inc. a boutique wellness public relations agency based in New York City, explores how indigenous travel is providing wellness travelers with life-changing experiences.
Indigenous travel offers a truly immersive experience into the indigenous culture, customs, beliefs and traditions. Wellness travelers gain greater understanding of their way of life.
They also get an eco-tourism experience since they are surrounded by areas of natural beauty of the outdoors.
Indigenous communities have always followed holistic wellness practices that support physical, mental, and spiritual wellness. It is only natural for there to be a connection between indigenous travel and wellness.
Many Indigenous communities have been integrating health practices into their tourist offers such as:
In fact, several spas are offering a new take on a sweat lodge experience to revitalize the wellness traveler.
Indigenous travel is a natural tie in with an eco-tourism adventure since there is already a natural connection with nature.
“Eco-tourism in Indigenous territories should “facilitate the involvement and experiences of indigenous people as integral to the travel experience by using and acknowledging their role as stewards of the environment,” as explained by advocacy group Cultural Survival.” (Source: EuroNews.com)
“Eco-tourism is a kind of sustainable travel that aims to preserve animal habitats, natural resources, and carbon footprints.” (Source: Hootboard). Many eco-friendly activities include hiking and kayaking in pristine, unspoiled areas of natural beauty.
Indigenous travel is a growing segment in the wellness industry. Our wellness travel public relations professionals are here to help.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.