Uncover Current Social Media Marketing Trends To Build Brand Awareness

Social media is a key component for many companies' marketing plans. Businesses are constantly looking for new and creative methods to interact with their target audience, increase brand awareness, and boost conversions through social media.
 
“Last year, 83 percent of marketers in our survey reported having some level of confidence in the return on investment (ROI) of social media, up from 68 percent the year before. This year, we got more specific and asked how confident marketers were that social media was useful for marketing to or engaging with their audience. A whopping 96 percent of marketers reported some level of confidence.” (Source: Hootsuite)
 
Social media platforms – Facebook, Instagram, Twitter, Snapchat – are continually changing algorithms and adding new features. to adapt to changes in consumer behavior. In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, in New York City, will examine new trends to help organizations meet its social media marketing objectives and build community engagement.
 
Social media marketing services assist companies in navigating the always shifting environment and ensuring that the correct audience sees their content by remaining current with algorithm adjustments. It is really important to pay attention to the algorithms to maximize the visibility, reach, and engagement on the social media platforms.
 
Adoption Of New Features Early
 
Social media platforms are always adding new features – Twitter Spaces, Facebook Live, or Instagram Reels – to build community engagement. Businesses gain a competitive edge by embracing new features very early to engage their audience in novel and exciting ways.
 
Making Interesting Content
 
Social media marketing firms such as Allen Marketing Communications, Inc. are aware of the value of producing attention-grabbing materials to keep clients' target audiences engaged with the brand.  It is really important to create striking content, professional-looking short-form videos and engaging captions and hashtags.
 
Harnessing The Latest Trends In Social Media Marketing
 
Businesses can modify their social media strategy to successfully engage their target audience and meet their marketing goals by comprehending and embracing these trends. To succeed in today's digitally-driven world, it's imperative to remain on top of social media marketing trends, regardless of how big or little your brand is. So, let's examine the five most recent trends and how they can transform your social media marketing strategies.
 
Marketing Through Influencers: The Power Of Authenticity
 
Social media influencers have become extremely popular for brands to increase their credibility and expand their reach with the influencers' devoted followers.
 
“Influencer marketing, in general, has become a major market force, but these days it has become more collaborative. For example, shoppable Instagram posts put together by an influencer help to sell many units of product. With that said, other types of UGC also help sell things and increase brand awareness.” (Source: Neal Schaffer)
 
It is really important to select the right influencer who will provide a sincere and authentic message with your target audience.  Micro-influencers are very effective for brands to establish more meaningful connections and foster trust because they have smaller, more engaged followers.
 
Virtual (VR) And Augmented Reality (AR): Immersive Experiences That Increase Engagement
 
Augmented reality (AR) and virtual reality (VR) have become innovative tools for social media marketing. With the help of immersive experiences that AR and VR offer, businesses can interact with their customers in fresh and engaging content.
 
AR improves a user's impression of reality by superimposing digital features onto the physical world. Brands may use AR filters and effects on social media platforms such as Snapchat and Instagram to develop entertaining promotions for its goods and services. For instance, cosmetic companies may provide consumers with virtual try-on opportunities so they may view how various cosmetics items seem on their faces.
 
On the other hand, VR immerses users in a wholly virtual setting, sending them to various locations and letting them interact with virtual items. Even while virtual reality is still in its infancy on social media platforms, brands can develop immersive experiences. For instance, a travel agency might offer VR tours of well-known locations to give users a sense of what it's like to vacation there.
 
AR and VR technologies can help businesses stand out from the competition and create immersive experiences for its customers.
 
Social Commerce: Creating Marketplaces From Platforms
 
Social media platforms are developing into integrated marketplaces to help companies exhibit goods or services directly on platforms such as Instagram, Facebook, and Pinterest.
 
Social media platforms have become successful sales mediums because there are features such as product tags, shoppable posts, and integrated payment methods to inspire consumers to make online purchases.
 
“The average US social buyer will spend $518 via this channel in 2022, up 27 percent from the last year, according to Insider Intelligence.   Annual spend will increase by $419 per buyer over the next three years, reaching $937 in 2025.  And social commerce sales growth is also expected to remain above pre-pandemic levels through 2024.” (Source: Hootsuite)
 
Additionally, social media algorithms can provide tailored product recommendations based on user interests and behavior. Businesses must concentrate on developing a strong brand presence and offering a seamless buying experience if they want to effectively use social commerce.
 
Video Dominance: Visual Storytelling To Captivate Audiences
 
Social media users are consuming more and more video content especially on platforms such as YouTube, TikTok, and Instagram Reels.  Short-form videos are an effective way for consumers to gather information quickly about a brand. It is really important for the short form video to be compatible for mobile devices.
 
“Short-form video is Gen Z and Millennials’ preferred format to learn about new products, with 57 percent of Gen Z and 42 percent of Millennials preferring to learn about products and their features through short-form video.” (Source: HubSpot)
 
In addition to short form videos, live streaming is another effective medium to help businesses engage with its customers in real time and create lasting relations. Companies should concentrate on producing captivating, genuine, and shareable content if they want to thrive with video marketing.
 
Content Personalization: Adapting To User Experiences
 
Personalization has grown to be an essential component of social media marketing as social media platforms gather enormous volumes of user data. Customers demand individualized experiences that take into account their tastes, passions, and actions.
 
By using data-driven insights to give individualized content, product recommendations, and focused marketing, brands can take advantage of this trend. Businesses can deliver highly personalized experiences at scale thanks to dynamic advertisements, chatbots, and AI-powered algorithms.
 
It is important to find a balance between personalization and privacy by ensuring transparency and getting user agreement to use data for marketing purposes.
 
Social media marketing landscape is always evolving and brands need to embrace innovation and adapt to changes to capture market share in their industry. Social media marketing agencies such as Allen Marketing Communications, Inc. can help brand develop a strong presence, foster deep connections with their audience, and ultimately spur growth.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.