Twitter is one of the most popular social media sites out there today. In fact, this social media platform has “approximately 206 million daily users,” according to Statista.
Twitter is expanding its reach by rolling out new features that increase accessibility and engagement for its users. Check out the latest Twitter updates in this blog from Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City.
Ever made a post that was so relatable to you and a friend that you felt tagging them wasn’t enough? Well, now you and that friend can publish a tweet together – Twitter rolled out an update this July that allows users to “invite any public account that follows them to co-author a tweet together,” according to Hootsuite.
Currently, the feature, officially called “CoTweet,” is only available to certain users as it is still in the testing phase. If somebody sends you a CoTweet request, you’ll get an invite in your Twitter notifications. If you turn it down, the CoTweet draft will be deleted.
Twitter’s downvotes are unlike most other apps in that other users can’t see the number of downvotes a post has. The platform claims that the new feature will help them gauge which content is not relevant or not contributing to any conversations.
The most recent rollout of a new batch of users gaining access to this feature was in February of this year, so not everyone has access to it yet. According to The Verge, “the results of this experiment have found that this is an easier way for users to flag unwanted content, rather than muting a conversation or reporting it as spam or irrelevant – which are much more tedious to do.”
If you’ve ever felt like you couldn’t fit what you had to say in the 280-character limit on posts, you’ll be very happy about this update: Twitter announced this June that they’re testing a new feature called Notes, where select users can publish a post up to 2500 words with a title up to 100 words.
Unlike a regular post, users with access to the Notes feature can make edits to their Notes posts after they’ve already published it. Profiles with access to this feature will now have a new Notes tab where all of their published Notes can be easily accessed.
Don’t be worried if you prefer the shorter posts, though – Twitter says it’s not planning a full shift from short Tweets to longer Notes, so your feed won’t be filled with long posts anytime soon.
Instagram and YouTube have implemented the “pin reply” feature in recent years, and this May Twitter followed suit. The update lets users pin comments to the top of their replies section, allowing posters and creators to highlight responses they want their followers to see.
This new feature gives more control to users on how they engage with their audiences, and can even be used by brands to increase engagement with their followers. “The release is still in its testing stages, but it’s looking like there might be an official launch in the near future,” according to SocialMediaToday.
Twitter Blue is Twitter’s premium subscription that allows users access to exclusive features such as an undo button (finally), bookmarks folders, themes for your app and app icon, and even early access to Twitter’s NFTs. The service first launched in June of 2021 but is still rolling out features across platforms and countries.
Twitter Blue costs $2.99 a month in the US, an affordable price when compared with other subscription services. If you like getting your news on Twitter, you may want to subscribe – the service also offers ad-free articles on participating websites such as The Washington Post, The Atlantic, and Buzzfeed.
Our social media marketing specialists are here to help companies take advantage of the enhancements on Twitter. Give us a call.
By Marley Merrihew at Allen Marketing Communications, Inc.