TikTok Tips For Businesses

​In this day and age, social media can boost the popularity of an individual, product or company. All it takes is one viral post and BAM you're on the map, just like that! 

TikTok has taken the world by storm during the last couple of years.  In fact, TikTok has been instrumental in creating trends, especially dance crazes and number 1 billboard music hits with one viral video.

During the COVID-19 pandemic, business owners are always looking for innovative ways to stay open, run smoothly and attract new customers during an era of social distancing and lockdowns.  TikTok presents an opportunity to grow a business due to the social media app’s algorithm geared towards individual people on the app.

Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, shares key insights about using TikTok to build brand and consumer awareness during this epidemic.

Did you know . .  

• “TikTok has 100 million active users in the US,” (Source:  TikTok)
• Sixty percent are female, 40 percent are male.  (Source: TikTok)
• Sixty percent are between the ages of 16 - 24 and 26 percent are between the ages of 25 - 44, 80 percent are between the ages of 16 to 34.  (Source:  TikTok)

Here are a couple of tips for business and savvy marketers to reap the benefits of TikTok.

• Create :15 second to one minute videos.  People have short attention spans.  Short videos work best for the TikTok community.  To create a TikTok video, business owners can simply use their smartphone with a functioning camera to make a simple video.  Business owners do not need to use a high tech camera to create these short videos.

• Show the people behind the business in the TikTok videos.  It will inspire TikTok users to support local business shown on the platform. 

• Highlight your creativity in the videos to peak TikTok users and inspire them to support your business.

• Use hashtags, especially in the captions for videos, to reach more users and build a larger audience. Hashtags can also give some insight into the TikTok user.. If many people are looking for food videos, people can hashtag “food”, and videos will come up.
  
  In addition, businesses should create a “hashtag challenge to encourage TikTok users to create and recreate content and add your braided hashtag to it.” according to Entrepreneur.  The hashtag challenge also inspires TikTok users to interact with your business.

• Incorporate popular songs into the video to attract more TikTok users.  The music brings more exposure to the video and it can travel faster so more people can see it. 

• Post one to three times a day with new content from 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m. to get the maximum exposure for content.

• Identify a TikTok influencer to increase awareness for your business.  “To find the right influencer, business owners should look for online tools that let you search bios on TikTok, look for mentions of other brands, the most popular languages used in an influencer audience and more.”  according to Entrepreneur.

During this pandemic, TikTok is an instrumental social media platform especially for Gen Zers to discover the people behind the business.   TikTok users are keen to support local businesses and find cool, new spots to check out even during this epidemic.

Our travel and lifestyle public relations professionals are here to help.  Give us a call.

By Maria Flouskakos at Allen Marketing Communications, Inc.

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