Special Events Help Organizations Stand Out From The Competition

Special events are crucial to building brand awareness for a product, company or non-profit. Hosting unique events are a fantastic way to attract new customers and build consumer awareness.

Did you know . . .
 

• “Sixty percent of event marketers see event sponsorship as a good option to increase brand awareness” (Source:  Sweap)

 

• “Half (50.7 percent) of executives believe that in the future all live events will have a virtual dimension” (Source: Marketing Charts)

 

• “70 percent of respondents measure engagement and attendee satisfaction as a KPI to define the success of an event” (Source:  Bizzabo)

 
Allen Marketing Communications, Inc, a Special Event Management Service company based in New York City, offers six ways that unique events may help your company or non-profit.
 
1. Special Events Foster Trust
 
Hosting events, especially for new and established groups or businesses, demonstrates your legitimacy, which is a frequently ignored benefit. You not only exist, but you also have the resources to organize events!
 
“The majority (60 percent) of executives believe that events are the most important marketing channel for achieving corporate objectives,” according to Bizzabo.
 
Whether the event is big or small doesn't matter. It only matters if people can relate to your brand and your mission.
 
2. Special Occasions Enable You To Stand Out From Your Competitors
 
Special events don't come off the shelf. A competent special event provider will create and execute a completely unique strategy for your event, whether it be a training day, a product launch, a corporate outing, or something else different.
 
These events are an important and integral component of your marketing efforts. You may successfully develop trust and familiarity with your staff and consumers by hosting distinctive special events that express your brand in a compelling manner.
 
3. Pre-Event Promotion
 
Special Event Management Service companies are experts at organizing special events to get media attention for their brands. It's nearly certain to attract and garner press attention when some of the largest businesses in the world launch flashy, provocative, and immersive marketing initiatives.
 
Press coverage for an upcoming event will ensure that people are aware company and what your brand stands for
 
Social media is a very effective marketing tool to generate consumer awareness for an upcoming event.  It is important to post content two or three times a week to inspire first time and repeat customers to attend your event. 

4. Special Events May Improve Your Organization
 
Special events need a lot of time, money, preparation, and organization. a lot more than a typical event. Although this might be challenging to manage and carry out, the long-term benefits are certain.
 
Running unique events also aids in your professional development. As a company, you develop the ability to be flexible and adaptable, to think imaginatively, and to keep the big picture in mind.
 
Timing is everything.  It is important to allocate four to six months lead time to organize and plan a successful event
 
5. Special Occasions May Improve Your Community
 
Special events need financial commitment, careful preparation, and organization. The events are also about developing stronger relationships with your clients, customers, suppliers, and locals that live and work close to your place of business. Of course, all of this will eventually help your company by providing you with a clientele to work with and a steadfast, expanding presence in your neighborhood.
 
Location is key for having a successful event.  It is important to select a centrally located, easily accessible venue for the general public and press to attend your event.
 
Sales promotional items such as pop up displays, banners, kiosks, t-shirts and tote bags also help to build brand awareness for your company or service.
 
Attendees at your events may enhance the larger community by fostering connections while also promoting goods and services. Therefore, exceptional events serve more purposes than only product promotion.
 
6. Return On Investment
 
Organizing an event is a huge financial undertaking for any organization.  It is important to have measurements in place to collect data from the attendees so the host company can follow up and nurture these relations.
 
One simple way to collect data from individuals attending an event is to offer a sweepstakes.  The general public loves enter to win sweepstakes. It is an easy to collect information about individuals who have opted in for more information about a company.
 
Research shows that “68 percent of respondents said they use events to generate qualified leads for the top of the funnel.” Other events planners use surveys to measure level of audience satisfaction.
 
Our talented team of event planners are here to help.  Give us a call.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.