With more and more people being vaccinated and pandemic restrictions easing, family travel will present a welcome escape after a year of Zoom meetings and remote learning towards the end of 2021. In fact, the Family Travel Association reports that “85 percent of parents anticipate traveling domestically in the next 12 months.” Family travel has presented an opportunity to trace one’s ancestry, embark on a learning vacation and to truly immerse oneself into a local culture. It is a very lucrative segment for the travel industry since a “the family of four will spend on average $4,580 on a family vacation.” To help marketers tap into reinvigorate the family travel market, Allen Marketing Communications, a boutique travel and lifestyle PR agency,highlights five popular family vacation trends for 2021. Road Trips Road trips, whether you take an SUV or an RV, have been a popular choice for families looking for a memorable vacation for years. This year doesn’t seem to be any different, and affordable gas prices have increased their popularity even more. There are plenty of breathtaking sights and desirable destinations just a car ride away, and families are taking advantage. “Nearly 7 out of 10, or 67 percent, who want to take a vacation by year-end aren’t sure they’ll actually be able to travel, and 1 in 5 expect to book at the last minute, within a week of departure.” reports CNBC “That’s according to a recent survey by AAA of traveler attitudes amid pandemic-era travel restrictions. The survey found that 80 percent of planned vacations will be road trips,” reports CNBC. National parks are always a good choice for a trip. Other highly traveled and recommended routes include the San Juan Skyway in Colorado and Arizona’s Monument Valley. With plenty of options for destinations and stops along the way, road trips have established their appeal as a family vacation. Multigenerational Trips While we’ve been stuck inside with our immediate family for over a year, we haven’t seen our extended families in a long time. To solve this problem, many families are going on vacation with multiple generations, from grandparents to grandchildren. Skips trips is a growing trend in the family travel industry. According to a recent AARP survey, more than a third of grandparents have taken their grandchildren on a skip-generation trip, leaving mom and dad at home. And industry experts predict those numbers will continue to climb once we’re back to traveling. (Source: Boston Globe) Whether it’s a destination trip on a warm beach or renting a cabin in the great outdoors, families just want to reunite and spend time together. Reconnecting with Nature You can find some of the most breathtaking views and calming experiences out in nature, and many people are craving these things after a year spent cooped up in the house. Parents want to show their children everything they’ve been missing, and they want to escape and breathe some fresh air too. On top of that, there are so many options that the great outdoors offer. Whether you want a tropical paradise, a snowy wonderland, or something in between, there’s a place for you. Some families opt for a stay in a treehouse (a popular option in California) while others go glamping and others choose a stay in the Caribbean. No matter your taste, you can reconnect with your family and nature this year. Bucket List Trips Now is the perfect time to cross something off of your bucket list. Why not a trip for the whole family that you’ve been wanting to take forever? Isn’t that the perfect way to celebrate making it through one of the most stressful years? Besides, we’ve been stuck inside for so long, and we never know what’s going to happen next. Now is the time to spread your wings and explore all of the places you’ve been meaning to with the people you love by your side. This “why wait?” attitude is inspiring many families this year. Going International Maybe one of the spots on your bucket list is outside of the country. If it is, you wouldn’t be alone. Plenty of families are expected to travel internationally this year; other countries are lifting their restrictions and allowing Americans in, and many are finally being vaccinated. International travel is finally possible again. Some destinations, such as Costa Rica and Aruba, are already accepting American visitors, making them the perfect option for families ready to escape on a vacation now. If you have another destination in mind, take the time to plan it and make it perfect for later in the year. Either way, this is the perfect year to book those international flights and take the trip of your life! Family trips will increase this year as more individuals become vaccinated. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, can help you navigate the trends! By Kendall Mason at Allen Marketing Communications, Inc.
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