Upcycled foods “use ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment,” according to the Upcycled Food Association.
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Allen Marketing Communications, Inc., a food and beverage public relations agency, explains some of the trends within Upcycled foods.
Help the Planet
With Earth Day just around the corner, many people are focusing on what they can do to help our planet. Upcycled food is the perfect way to make a small change in your life that has a large impact on the world.
According to the Upcycled Food Association, “30 percent to 40 percent of the food produced in the world is wasted, leading to an additional loss of all the resources (water, land, energy). Upcycled food combats this loss, therefore utilizing more resources as well.”
This means that by buying a pack of Upcycled fruit chips or pizza sauce, you’re working to fight climate change. In addition, many people are looking to brands that support a cause. They want to feel like they’re supporting a mission every time they go to the grocery store, and upcycled food provides the perfect cause.
Fighting Food Insecurity
Climate change isn’t the only problem that Upcycled food takes on. Food insecurity is a pertinent issue throughout the world, and utilizing what would be otherwise wasted helps to address the issue.
CNN points out that countries throughout the world, with the Philippines as an example, face food insecurity. By taking what would have been otherwise thrown out, we are able to create new, nutritious options that are able to feed more people. This becomes one of the many reasons that upcycled food is gaining popularity; it gives people another cause to support.
A Healthy Option
The ongoing pandemic has pushed people to focus more on their health; people are more concerned with eating better, exercising, and living healthily. Upcycled food is the perfect option for those looking to find nutritious, clean ingredients and products.
Bananas, peppers, milk, water, and other plant-based options are repurposed into the foods that we already love, like pizza sauce, chips, or desserts while still providing a healthy option. Since Upcycled food is plant-based, it offers an option for those looking to cut back on meat as well!
Not only are you keeping food out of a landfill, but you’re keeping your body strong and fit.
Another effect of the pandemic has to do with snacks. Because we’ve been confined to our homes for the past year, we’ve had more opportunities to wander over to the kitchen and grab something quick to eat.
People have been snacking more and becoming more adventurous with their options, with plant-based upcycled snacks as the perfect choice. In addition, people are looking towards healthier choices because they’re snacking more and more often.
Upcycled snacks such as fruit chips or protein bars are both healthy and convenient options. While we can’t tell for sure if this trend will continue after the pandemic ends and life returns to normal, we’re confident that upcycled food will maintain its popularity.
Plenty of Options
Because it is an up and coming field, many companies are entering the market and creating upcycled food products. Some of the new and most popular include Pulp Pantry, a chip company that utilizes vegetable juice pulp, and Barnana, a Californian company that buys bananas slated for the garbage and turns them into snacks such as Chocolate Banana Bites.
Snacks aren’t the only thing being made from food waste. WTRMLN WTR takes produce that would’ve been thrown out and turns them into flavored water, while Toast Ale makes beer from excess bread, and Lazy Bear Tea takes waste from coffee production to brew smooth black teas. These companies are just a few of many, but they are some of the trendiest right now.
It’s clear the Upcycled food is here to stay. It fits into trends such as supporting a cause in small ways and eating healthy, allowing it to gain recognition and popularity. While it is a newly defined concept, the experts at Allen Marketing Communications, Inc., food and beverage public relations agency, can help you navigate all of the trends within Upcycled foods!
By Kendall Mason at Allen Marketing Communications, Inc.