Consumer marketing public relations builds brand and consumer awareness for consumer products and services. In today’s competitive market, a strategic communication plan helps to identify the unique characteristics, to distinguish a company from its competitors and build loyal customers.
Businesses must understand these customer trends and inclinations in order to create marketing and communication plans that are successful in helping them to grow their business. Our agency relies on market research and examines consumer data, and insights on consumer behavior to help businesses modify their messaging and product offerings.
Businesses these days are always looking for new, creative ways to build brand loyal customers. To help companies maximize their marketing efforts, New York consumer PR agencies such as Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency provides a wide range of services, including brand building, media relations, consumer promotions, social media and influencer marketing, website design, and SEO to help companies capture their share of voice and share of market.
Here are the benefits of an integrated consumer marketing campaign.
Brand development is key to building a solid market presence with loyal customers. It is important to deliver consistent brand messages through a variety of platforms to build brand identity and familiarity with consumers.
Consumer marketing public relations agencies are experts at developing thorough brand development plans that are consistent with a company's fundamental values and appeal to the target market, thereby boosting brand equity and customer engagement. “Revenue can rise by up to 23 percent with consistent brand presentation across all channels.” (Source: Lucidpress).
An integrated consumer marketing campaign conveys the same message through numerous channels. It is important to be consistent with the message to build consumer trust and a strong brand image. Brand visibility and coherence are three times more likely to occur for brands with consistent messaging.
Media relations is an effective tool to develop credible third-party stories in the press. It is important to stay abreast of industry trends and news to keep your client top of mind in the press.
It is important to provide a steady stream of topical press releases to share all the wonderful new developments from your clients.
It is important to integrate the SEO keywords throughout the press release to improve a company’s online visibility and ranking in searches when a press release is reprinted verbatim in the media. Businesses may get favorable media coverage, build their brand's reputation, and increase consumer involvement by utilizing the potential of integrated media relations. Customer engagement can go up by 57 percent when content marketing and media relations are combined (Source: Demand Gen Report).
Customer loyalty may be fostered, sales can be increased, and brand awareness can be raised with the help of consumer promotions. According to research, “84 percent of buyers are more inclined to make a purchase if it is accompanied by a promotional offer.” (Source: Yotpo).
Businesses may generate a sense of urgency, increase conversions, and build a devoted client base by carefully coordinating consumer promotions with other marketing elements such as media relations and social media marketing.
Social Media And Influencer Marketing
In this digital age, social media and influencer marketing are now essential for building brand awareness and loyal customers. It is important to understand the demographic profile for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach your target audiences.
Social media and influencer marketing campaigns build authentic brand experiences, interact with customers, and develop a devoted online community. Research reveals “68 percent of consumers have bought something as a result of viewing an influencer's social media post (Source: Sprout Social).
SEO And Website Design
Any effective integrated consumer marketing campaign must include a well-designed website that is search engine-optimized (SEO) for online searches . Consumer PR firms in New York work together with web designers and SEO specialists to develop attractive, user-friendly websites that perform well in search engine results.
“Seventy-five percent of consumers seldom scroll past the first page of search results, while 93 percent of online experiences start with a search engine.” (Source: Smart Insights). Consumer marketing PR firms can help companies to improve online visibility, drive organic traffic, and enhance conversions by optimizing websites with pertinent keywords, user-friendly navigation, and appealing content.
Enhanced Personalization And Targeting
Consumer marketing companies can broaden their reach and establish connections with customers through many touchpoints by integrating media relations, social media, influencer marketing, website design and SEO and consumer promotions.
Businesses can utilize integrated consumer marketing strategies to collect data from many channels, hone their targeting, and customize their messaging. Businesses may send pertinent material to particular audience segments using this data-driven strategy, which improves the efficacy of their marketing initiatives.
“When brands offer personalized experiences, 80 percent of customers are more likely to make a purchase.: (Source: Epsilon). Our team of consumer marketing public relations professionals are here to help companies improve brand awareness, establish trust, boost consumer engagement, and boost sales.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.